天门衣尚

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服装电商为何在内陆异军突起——来自湖北天门市的调查
Jing Ji Ri Bao· 2025-08-19 22:07
Core Insights - The garment e-commerce industry in Tianmen, Hubei Province, has rapidly transformed from "OEM" to "global selling," achieving a transaction volume of 51.3 billion yuan and a total sales volume of 620 million pieces in 2024, marking a 25% year-on-year growth [1][10] - Tianmen has established a complete industrial chain for garment e-commerce, covering all aspects from weaving to cross-border logistics, driven by policy incentives and a robust entrepreneurial ecosystem [1][2] Industry Development - Tianmen's garment e-commerce sector has seen significant growth, with 7,000 operating entities and over 13,000 registered e-commerce stores [7] - The city has implemented the "Returnee Project," attracting thousands of former workers with skills and orders back to their hometown, creating a "core factory + satellite factory" collaboration model [4][7] Infrastructure and Support - The Tianmen government has invested in infrastructure such as worker dormitories, smart warehouses, and logistics centers, while also providing tailored support for enterprises [3][6] - Financial products like "Tianfu Loan" have been introduced to alleviate financing difficulties for local businesses [3] Technological Innovation - The introduction of digital technologies has enabled a "just-in-time" production system, significantly reducing production cycles from three days to four hours [3] - The establishment of the "Tianmen Index" and the "Tianmen Yishang" regional public brand aims to enhance the local garment industry's visibility and competitiveness [3][10] Brand Development - The "Tianmen Yishang" brand has been launched to improve the overall image and market competitiveness of local garment products, with plans to increase the number of authorized enterprises and enhance original design proportions [13][14] - The Tianmen Yishang brand pavilion serves as a model for high-end retail space, combining online and offline sales strategies [13] Employment and Training - The garment industry in Tianmen has created significant local employment opportunities, with 160,000 workers engaged in the sector [11] - Training programs for various roles, including marketing and sewing, have been established to meet the industry's growing demand for skilled labor [12]
天门“智”衣“织”出全球新丝路
Yang Shi Wang· 2025-07-11 02:05
Core Insights - The article highlights the transformation of the garment industry in Tianmen, Hubei Province, showcasing the shift from traditional manufacturing to a comprehensive e-commerce and global supply chain model [1][2][3][4][6][7] Group 1: Industry Transformation - Tianmen has established a complete industrial chain for the garment sector, including weaving, fabric production, garment processing, e-commerce marketing, and cross-border logistics, achieving a network transaction volume of 51.3 billion yuan and total sales of 620 million pieces in 2024 [1][2] - The city has transitioned from a reliance on external fabric sourcing to becoming a major fabric supplier, with the chemical fiber textile industrial park producing over 500,000 tons of raw materials annually [2][3] Group 2: Technological Advancements - Automation and digital technologies have significantly improved production efficiency, reducing the production cycle from three days to just four hours through a responsive manufacturing system [6][7] - The integration of AI and IoT in production processes has enabled real-time data transmission and enhanced design capabilities, allowing for rapid adaptation to market demands [6][7] Group 3: Policy Support and Investment - The Tianmen government has implemented a "1+N" policy framework, allocating 1.1 billion yuan in special funds to support technological upgrades and brand development, benefiting over a thousand enterprises [4][5] - Infrastructure investments include the expansion of production facilities and the establishment of logistics centers, which have reduced logistics costs and improved operational efficiency [4][5] Group 4: Global Market Reach - Tianmen's garment products are now exported to over 150 countries, supported by overseas warehouses in regions such as ASEAN and the United States, enhancing global distribution capabilities [3][4] - The city's e-commerce sector has gained significant market share on international platforms, positioning Tianmen as a leading player in the global garment market [3][7]
高质量发展看中国 | 传统服装产业“织”出全球新丝路
Yang Guang Wang· 2025-07-01 12:59
Core Insights - The express delivery volume in Tianmen, Hubei Province, has surged from 6.77 million in 2019 to over 300 million in 2024, marking a growth of over 40 times [1] - The e-commerce transaction volume for clothing in Tianmen has increased from 7 billion in 2021 to over 50 billion in 2024, with an average annual growth rate of 92% [1] Group 1: Industry Development - The Tianmen garment e-commerce industry has established a comprehensive industrial chain, integrating fabric supply, production, e-commerce live streaming, and smart warehousing within a 660-acre industrial park [2] - The first phase of the industrial park has achieved an 80% occupancy rate, with plans for the construction of over a hundred new factories in the next two years [2] - Tianmen has formed a development pattern centered around "China (Tianmen) Garment E-commerce City," supported by several industrial parks, enhancing local employment opportunities [4] Group 2: Cross-Border E-commerce - Tianmen's garment industry has launched two overseas warehouses since October last year, facilitating the export of approximately 200,000 garments to various countries [5] - Over 300 million garments are shipped daily from Tianmen, with 800,000 to 1 million items sent via cross-border e-commerce platforms [6] - The majority of garment enterprises in Tianmen are utilizing overseas warehouses to reduce operational costs and risks associated with cross-border trade [5] Group 3: Technological Innovation - The establishment of smart factories in Tianmen aims to enhance industrial automation, with a focus on management efficiency rather than just physical space [7] - AI technology is being integrated across the entire industry chain, significantly reducing costs and improving efficiency in design and production processes [9] - The industry is leveraging AI for design innovation, production automation, and marketing through e-commerce platforms, enhancing responsiveness to market demands [9] Group 4: Brand Development - Tianmen is initiating a regional public brand strategy called "Tianmen Yishang," aiming to enhance brand recognition and quality control across the industry [9] - The goal is to create a brand matrix with 100 authorized enterprises and increase the proportion of original designs to 30%, fostering the development of ten flagship brands with annual sales exceeding 3 billion [13] - The integration of cultural elements into branding is part of the strategy to elevate the industry towards higher quality and value [13]