23.98万元，能买到什么车？ "i6上市前，i8是门店主推车型，那时候我们的销售压力很大，大区甚至给我们下达了每周每店20个订单 的冲刺目标"，一位北京地区门店销售告诉36氪，"消费者对i6的热情非常高，发布会开始前，当前的试 驾行程就已经排满了"。 新车发布后三天，理想门店的试驾车几乎没有停歇。理想汽车APP上，锁单用户的提车周期也已排至9- 11周。 在2025年硝烟弥漫的纯电SUV市场，这个价格能让你开走一辆标配双腔空悬、冷暖冰箱和城区辅助驾驶 的"水桶车"。 理想用i6重新定义了五座SUV市场的"性价比"，更在三天内撬动了理想甚少涉足的群体：无孩家庭和单 身的年轻人。 i6上市后，理想汽车门店迎来久违的急促节奏。发布会当天，试驾车便一刻不停，一线销售手机里不断 弹出锁单提醒，APP里的提车周期已被拉长至两个月以后。 "来看i6的客户，和之前L系列、i8的完全不一样"，一位一线销售对36氪表示，"他们更年轻，决策更 快，进店前功课做得十足，嘴里对比的都是特斯拉和小米"。 与理想i6一同亮相的，还有理想汽车第一位品牌代言人易烊千玺。选择这样一位年轻艺人，理想汽车希 望更直接地传达品牌年轻化的意图。 从i ...

Market Overview - The current customer traffic in the store is approximately 5 to 6 groups daily, increasing to around 10 groups on weekends, with nearly half of the customers interested in the Wei brand Blue Mountain model [2] - The popularity of the Blue Mountain model has decreased since its launch a year ago, but customer traffic has started to grow again after the manufacturer began promotional activities in mid-month [2] Sales Insights - The best-selling configuration is the four-wheel drive Max version, which accounts for nearly 100% of sales, while the Ultra version is less popular due to its higher price despite similar features [3] - The most popular colors are Canglang Qing and Lijiang Blue, with no waiting time for delivery, while the least popular color is Liuguang Jin, which has not sold at all [3] - The final price for the Max version, after subsidies, is slightly over 250,000 yuan, with no cash discounts currently available [3][5] Financial Offers - A financial quote indicates that the total cost for the Blue Mountain Max version with financing is approximately 100,100 yuan, with a monthly payment of 3,665 yuan [6] - Current offers include a 30,000 yuan trade-in subsidy and complimentary insurance until the end of July, with uncertainty about future policies [5][7] Customer Preferences - Customers typically compare the Blue Mountain with competitors like Li Xiang L8 and Wenjie M7, with increasing mentions of the upcoming Galaxy M9 [8] - A notable customer, referred to as "Wu Ge," demonstrated extensive knowledge about the vehicle and expressed concerns about brand perception and competition, ultimately deciding to purchase the vehicle outright [10] Customer Feedback - Common complaints from customers include dissatisfaction with the vehicle's front design and frequent changes in offered benefits [11] - Employees of China's top 500 companies can receive an additional 3,000 yuan discount when purchasing the vehicle [12]

Summary of Conference Call Industry and Companies Involved - The conference call focused on the automotive industry, specifically discussing two new vehicle models: Geely's Galaxy Star 8 and Great Wall's new model, the Wei brand's High Mountain [1][13]. Key Points and Arguments - **Geely Galaxy Star 8 Pricing and Subsidies**: The effective price after a manufacturer replacement subsidy of 10,000 yuan is between 115,800 and 155,800 yuan. The replacement subsidy is notably easy to obtain, requiring only the vehicle registration document of the owner or a relative, making it effectively a cash discount [2]. - **Product Features of Galaxy Star 8**: The vehicle includes advanced configurations such as the Qianli Haohan high-end intelligent driving system and Flyme Auto system, with various battery options providing different ranges (60 km and 130 km) [3][4]. - **Comparison with BYD Han DMI**: The Galaxy Star 8 is compared with the BYD Han DMI, which has a price range of 168,800 to 225,800 yuan. The Galaxy Star 8 is expected to achieve monthly sales of 7,000 to 10,000 units based on the performance of similar models [6][12]. - **Great Wall's High Mountain Model**: The High Mountain model was launched with prices of 309,800 and 353,800 yuan, which are lower than the pre-sale prices by 20,000 and 26,000 yuan respectively. The model emphasizes spaciousness and safety, featuring a design that allows for comfortable seating in the third row [7][8]. - **Sales Projections for High Mountain**: The previous model had average monthly sales of around 1,000 units. The new model is expected to achieve a combined monthly sales target of 5,000 units for both High Mountain 8 and 9, given the significant improvements in product features and competitive pricing [12]. Other Important Details - **Configuration Enhancements**: The High Mountain model includes upgrades such as a 12.3-inch front display and dual 15.6-inch screens, enhancing the overall user experience [9][10]. - **Market Positioning**: The Galaxy Star 8 and High Mountain models are positioned in different market segments, with the former targeting a more economical segment and the latter focusing on larger, more spacious vehicles [1][7]. - **Competitive Analysis**: The High Mountain model is compared with competitors like the Blue Sky Dreamer, highlighting its competitive pricing and features, which are expected to attract consumers looking for value [11]. - **Overall Market Sentiment**: The conference reflects a positive outlook on the sales potential of both models, driven by their competitive pricing, advanced features, and favorable market conditions [12][13].