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吉利博越L:客户看中空间大配置高,100%会去对比瑞虎8
车fans· 2026-01-07 00:40
大家好,我是吉利4S店销售,今天聊聊博越L,这款SUV也算是吉利的扛把子之一,给想入手的朋友们一些参考。 销量如何?卖得最多的是什么配置和颜色? 先说销量,我们当地3家吉利4S店,最近平常每天进店客户10批左右,其中四成是专程来看博越L的。 上个月店里一共卖了79台车,博越L有20台,其中4台是我卖的,单车提成300块,如果加上保险上牌能多个百八十块。 销量好现车就多,仓库里有42台现车,其中指导价116900的1.5TD DCT山河版就占了三分之二。墨雨黑和湖光银色一共占到总库存的80%。 谁在看这个车?买车用户都是什么样的? 来看博越L的客户大多是25到55岁之间的男性,基本都结了婚有小孩。职业上六成是自己做生意的个体户小老板,其他则是体制内工作的居多,基层公务 员、学校老师,刚入职不久的医生护士都见过。 印象比较深的是本地人民医院的小陈医生,听她说刚实习不久,灵眸皓齿的小姑娘身材也极好,走到哪里都是吸引眼球的那种,身边还跟了个寸步不离的男 朋友。 聊起来才知道,小陈医生爸妈都是做生意的,家里想给她买台车上下班,敲定预算后就让她随便看,就这样一路逛到了我们店,一眼相中了博越L。我俩相谈 甚欢,她男朋友则是 ...
Model Y L车主分享:为结婚买这车家用,看中安全性和用料扎实
车fans· 2025-12-30 00:30
今天分享的车主 是cosmic,分享的车型是 特斯拉Model Y L 。 车主分享内容是由车F ans 小伙伴做整理汇总,内容完全是车主本人的真实表达。 车主: cosmic 购车地区: 浙江杭州 保险9019元,包括交强险、车损险、第三者300万、电网故障损失险和驾乘险(A款)。购置税因为免了30万额度,超出的部分要交,大概360。另外,还 买了4年8万公里的延保,花了15,334元,送了龙膜。家充桩花了1,299元。整体下来总价369132。 购车经销商: 特斯拉杭州嘉里中心店 购车时间 : 10月6日订车,11月29日提车 购车型号 : 特斯拉 ModelY L 为什么买这款车? 家里有一辆奥迪S4负责日常通勤和驾驶乐趣,买这车主要是因为女朋友想买车,主要考虑的是家庭使用,空间大,带孩子更方便,所以第二辆车想买SUV或 MPV。看车过程主要是由我主导,但最后还是她定夺。 我们纠结过一阵,但MPV对我们现在来说略显"过于到位",女朋友觉得当下不太合适,所以还是锁定SUV,预算40万以内。 燃油车也看过,包括 X3、GLC,但考虑到家里已经有一辆燃油车了,还是觉得搭配新能源比较好。我们共同看重的是安全和驾 ...
长安启源A06:上市后客流翻倍,买纯电的客户占八成
车fans· 2025-11-25 00:30
Core Viewpoint - The newly launched A06 model from Changan Qiyuan has seen a significant increase in customer interest and sales, particularly in the electric vehicle segment, indicating a positive market reception and potential growth for the brand [3][4]. Sales Performance - The A06 has experienced a doubling of daily customer visits to showrooms, with 80% of visitors specifically interested in this model, leading to over 30 pre-orders shortly after its launch [3]. - The electric version of the A06 accounts for approximately 80% of total sales, with the 630 Shuxiang Ultra and 630 Laser Ultra configurations being the most popular, both priced at 139,900 yuan [4][17]. Customer Demographics - The customer base for the A06 has expanded significantly, now including individuals aged 20-40 with stable jobs, such as nurses, teachers, and small business owners, contrasting with the previous focus on younger, style-driven buyers [3][7]. Reasons for Purchase - Customers are drawn to the A06 for its stylish design, high-quality interior, and competitive pricing, which offers a strong value proposition [7]. Competitive Landscape - The A06 is frequently compared to models such as the Xiaopeng MONA M03, Dongfeng Nissan N7, and Geely Galaxy Xingyao 8, indicating a competitive market environment [12]. Financing Options - The A06 offers attractive financing options, including a 0% interest loan for amounts up to 100,000 yuan over five years, making it financially accessible for a broader audience [18]. Customer Feedback - Initial customer feedback has been limited, primarily focused on the speed of vehicle delivery, as the demand for the A06 has outpaced supply [20]. Maintenance Costs - The maintenance costs for the A06 are relatively low, with basic servicing for the range-extended version costing between 400-500 yuan and for the electric version between 120-180 yuan [22]. Customer Rights and Incentives - The A06 offers several customer incentives, including a five-year 0% interest financing plan and potential subsidies for trade-ins, enhancing its appeal in the market [23].
销量持续回暖,谁说燃油车不行了?
3 6 Ke· 2025-10-14 00:59
Core Insights - The automotive industry is witnessing a significant shift, with internal combustion engine (ICE) vehicles showing signs of recovery despite the prevailing dominance of electric vehicles (EVs) [1][9][12] - The sales of ICE vehicles have increased consistently from June to September, indicating a potential turning point in the market dynamics [1][9][11] Group 1: Sales Performance - In June, the retail sales of ICE vehicles reached 973,000 units, a year-on-year increase of 6.2%, ending a previous decline [1] - By July, sales rose to 981,000 units, with a year-on-year growth of 8.4% [1] - In August, sales surpassed one million units, reaching 1,074,000, representing a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - In September, the retail sales of ICE vehicles continued to climb, reaching 945,000 units, higher than previous forecasts [2] Group 2: Market Dynamics - The recovery of ICE vehicle sales is closely linked to improvements in smart technology and competitive pricing strategies [2][6] - The J.D. Power 2023 NVIS study indicates that the importance of smart technology in consumer purchasing decisions has increased, with its influence rising to 14%, just behind vehicle quality and performance [2] - The average promotional discount for traditional ICE vehicles in September was 23.9%, reflecting a 1 percentage point increase from the previous month [6] Group 3: Competitive Strategies - New models like the Volkswagen Sagitar L have introduced advanced hardware and software features, enhancing the smart driving experience and addressing previous shortcomings [5][8] - The introduction of competitive pricing strategies, such as one-price sales, has significantly boosted the sales of models like the Buick Regal and Nissan Sylphy [6][8] Group 4: Future Outlook - Despite the recovery of ICE vehicles, the market for EVs continues to grow, with a retail sales figure of 1,296,000 units in September, marking a year-on-year increase of 15.5% and a penetration rate of 57.8% [9][12] - The upcoming implementation of reduced vehicle purchase taxes in 2026 is expected to stimulate consumer purchases, potentially benefiting ICE vehicles in the long run [11][12] - The ongoing technological advancements and competitive pricing strategies are crucial for ICE vehicles to maintain their market presence amidst the rapid growth of EVs [12]
理想i6上市72小时:在年轻市场,与特斯拉、小米争食
3 6 Ke· 2025-09-30 00:14
Core Insights - The launch of the Li Auto i6 has successfully targeted a younger demographic, redefining the value proposition in the five-seat SUV market [1][2][11] - The i6's pricing strategy, with a base price of 23.98 million yuan after discounts, positions it competitively against rivals like Tesla Model Y and Xiaomi YU7 [4][5] Market Response - The i6 has generated significant interest, with sales staff reporting high order volumes and a quick decision-making process from customers [3][4] - The customer base for the i6 includes a notable increase in childless families and single individuals, contrasting with previous models [3][5] Competitive Landscape - The i6's pricing and features, such as air suspension and a refrigerator, provide a strong competitive edge over similar models from Tesla and Xiaomi [4][5] - The electric vehicle market is becoming increasingly competitive, with various brands launching models targeting the same demographic [6][8] Brand Strategy - Li Auto's decision to engage a young celebrity as a brand ambassador reflects its strategy to appeal to a younger audience and shift away from its previous image as a family-oriented brand [1][11] - The company aims to leverage its established brand reputation to penetrate the younger market segment, which has shown a higher acceptance of electric vehicles [9][12]
魏牌蓝山:七月底冲销量保险直接送,竞品提到最多的是银河M9
车fans· 2025-07-30 00:30
Market Overview - The current customer traffic in the store is approximately 5 to 6 groups daily, increasing to around 10 groups on weekends, with nearly half of the customers interested in the Wei brand Blue Mountain model [2] - The popularity of the Blue Mountain model has decreased since its launch a year ago, but customer traffic has started to grow again after the manufacturer began promotional activities in mid-month [2] Sales Insights - The best-selling configuration is the four-wheel drive Max version, which accounts for nearly 100% of sales, while the Ultra version is less popular due to its higher price despite similar features [3] - The most popular colors are Canglang Qing and Lijiang Blue, with no waiting time for delivery, while the least popular color is Liuguang Jin, which has not sold at all [3] - The final price for the Max version, after subsidies, is slightly over 250,000 yuan, with no cash discounts currently available [3][5] Financial Offers - A financial quote indicates that the total cost for the Blue Mountain Max version with financing is approximately 100,100 yuan, with a monthly payment of 3,665 yuan [6] - Current offers include a 30,000 yuan trade-in subsidy and complimentary insurance until the end of July, with uncertainty about future policies [5][7] Customer Preferences - Customers typically compare the Blue Mountain with competitors like Li Xiang L8 and Wenjie M7, with increasing mentions of the upcoming Galaxy M9 [8] - A notable customer, referred to as "Wu Ge," demonstrated extensive knowledge about the vehicle and expressed concerns about brand perception and competition, ultimately deciding to purchase the vehicle outright [10] Customer Feedback - Common complaints from customers include dissatisfaction with the vehicle's front design and frequent changes in offered benefits [11] - Employees of China's top 500 companies can receive an additional 3,000 yuan discount when purchasing the vehicle [12]
近期新车型解读:吉利、长城
2025-07-16 06:13
Summary of Conference Call Industry and Companies Involved - The conference call focused on the automotive industry, specifically discussing two new vehicle models: Geely's Galaxy Star 8 and Great Wall's new model, the Wei brand's High Mountain [1][13]. Key Points and Arguments - **Geely Galaxy Star 8 Pricing and Subsidies**: The effective price after a manufacturer replacement subsidy of 10,000 yuan is between 115,800 and 155,800 yuan. The replacement subsidy is notably easy to obtain, requiring only the vehicle registration document of the owner or a relative, making it effectively a cash discount [2]. - **Product Features of Galaxy Star 8**: The vehicle includes advanced configurations such as the Qianli Haohan high-end intelligent driving system and Flyme Auto system, with various battery options providing different ranges (60 km and 130 km) [3][4]. - **Comparison with BYD Han DMI**: The Galaxy Star 8 is compared with the BYD Han DMI, which has a price range of 168,800 to 225,800 yuan. The Galaxy Star 8 is expected to achieve monthly sales of 7,000 to 10,000 units based on the performance of similar models [6][12]. - **Great Wall's High Mountain Model**: The High Mountain model was launched with prices of 309,800 and 353,800 yuan, which are lower than the pre-sale prices by 20,000 and 26,000 yuan respectively. The model emphasizes spaciousness and safety, featuring a design that allows for comfortable seating in the third row [7][8]. - **Sales Projections for High Mountain**: The previous model had average monthly sales of around 1,000 units. The new model is expected to achieve a combined monthly sales target of 5,000 units for both High Mountain 8 and 9, given the significant improvements in product features and competitive pricing [12]. Other Important Details - **Configuration Enhancements**: The High Mountain model includes upgrades such as a 12.3-inch front display and dual 15.6-inch screens, enhancing the overall user experience [9][10]. - **Market Positioning**: The Galaxy Star 8 and High Mountain models are positioned in different market segments, with the former targeting a more economical segment and the latter focusing on larger, more spacious vehicles [1][7]. - **Competitive Analysis**: The High Mountain model is compared with competitors like the Blue Sky Dreamer, highlighting its competitive pricing and features, which are expected to attract consumers looking for value [11]. - **Overall Market Sentiment**: The conference reflects a positive outlook on the sales potential of both models, driven by their competitive pricing, advanced features, and favorable market conditions [12][13].