Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - The gaming market performed steadily during the Spring Festival, with several long-term DAU games showing outstanding performance. Tencent's multiple games maintained top positions, with "Peace Elite" achieving a new user high during the Spring Festival version [2][4] - The gaming market's actual sales revenue in January was 32.5 billion yuan, reflecting a month-on-month increase of 3.0% and a year-on-year increase of 4.5%. The PC gaming market exceeded 8.2 billion yuan, with a year-on-year growth of 23.5% [6][10] - The upcoming release of new games is expected to catalyze continued growth in the industry, with several titles scheduled for launch in the coming months [10] Summary by Sections Market Performance - The gaming market showed stable performance during the Spring Festival, with long-term DAU games demonstrating significant advantages. Tencent's games, including "Peace Elite," "Delta Action," and "Valorant Mobile," consistently ranked in the top 10 bestsellers [10] - The overseas market for self-developed games saw a year-on-year revenue increase of 24% in January, driven by stable performance of mature products and successful launches of new titles [10] Future Outlook - The industry is expected to see a series of new game launches, with titles like "Douluo Dalu: Zhusha Legend" and "EVE" scheduled for release in the coming months. The gaming sector's product cycle and performance certainty remain strong, indicating potential investment opportunities [10]

2月15日至23日假期里，世纪华通（002602）凭借全球化的产品布局与精细化的运营能力，旗下多款游戏在马年新 春迎来"开门红"。 | 日榜 | 周榜 月榜 | 明年前后 | | | --- | --- | --- | --- | | ND.1 | | 我的花园世界 休闲:1名 楼拟经营 | | | | | 厦门麟贝互娱科技有限公司 | | | NO. 2 | | 三国:冰河时代 其他:1名 其他 | △ 1 | | | | 欢游互动 (北京)科技有限公司 | | | | | 无尽冬日 竞技:1名 对战 | · 2 | | | | 点点互动 (北京)科技有限公司 | | | NO.4 | | 向僵尸开炮 休闲:2名 益智 | | | | | 海南盛昌网络科技有限公司 | | | NO.5 | | 跃动小子 休闲:3名 益智 | | | | | 波克科技集团有限公司 | | | NO.6 | | 道友来挖宝 角色:1名 回合 | 41 | | | | 深圳雷霆信息技术有限公司 | | | NO.7 | | 生存33天 角色:2名 ARPG | | | | | 广州三七网络科技有限公司 | | | NO.8 | ...

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Insights - The gaming sector has shown resilience in the current macroeconomic environment, with strong performance from both listed and non-listed companies during the Spring Festival period, confirming the ongoing logic of a significant product year in 2026 [7] - Notable games such as "Goose Goose Duck" have dominated the App Store charts, while companies like Century Huatong and Perfect World have seen impressive pre-registration numbers and revenue growth for their upcoming titles [2][3][5] - The overall industry sentiment is improving, with non-listed companies also achieving remarkable results, as seen with "Blue Archive" and "Arknights" celebrating significant anniversaries and experiencing substantial revenue increases [4] Summary by Sections Company Performance - Tencent's games have shown comprehensive growth, with "Goose Goose Duck" topping charts and "Dark Zone Breakthrough" reaching over 230 million registered users [7] - Century Huatong's "Yihuan" has surpassed 25 million pre-registrations, outperforming titles like "Genshin Impact" in pre-launch interest [3] - Giant Network's "Supernatural Action Group" has achieved a daily active user (DAU) count exceeding 10 million, benefiting from the holiday season [3] Revenue Growth - Tencent's "Honor of Kings" saw a 105% month-on-month revenue increase to $220 million, while "Peacekeeper Elite" surpassed $110 million in revenue during January [7] - Non-listed games like "Blue Archive" and "Arknights" reported global revenue increases of 220% and 122%, respectively, in January [4] Investment Recommendations - The report recommends focusing on Perfect World due to the strong pre-registration numbers for "Yihuan" and suggests monitoring companies like Tencent, Huya, Century Huatong, Giant Network, and Kingsoft for their product lines [5]

Core Viewpoint - Century Huatong Group Co., Ltd. has reported significant growth in its 2025 performance forecast, driven by the synergy between its domestic and overseas gaming sectors, which has become the core growth engine [1] Financial Performance - The company expects a consolidated revenue of approximately 38 billion yuan for 2025, representing a year-on-year increase of about 68% [2] - Net profit attributable to shareholders is projected to be between 5.55 billion yuan and 6.98 billion yuan, reflecting a year-on-year growth of 357.47% to 475.34% [2] - The net profit after deducting non-recurring gains and losses is anticipated to be between 5.8 billion yuan and 6.33 billion yuan, showing a year-on-year increase of 252.97% to 285.22% [2] - Basic earnings per share are expected to be between 0.77 yuan and 0.97 yuan, compared to 0.17 yuan in the same period last year [2] - Operating cash flow is estimated to grow by over 70% year-on-year, indicating high operational quality [2] Growth Drivers - The company has achieved continuous quarter-on-quarter revenue growth for 12 consecutive quarters and has doubled its net profit for two consecutive years, setting historical highs [3] - The core growth drivers are the sustained efforts in both domestic and overseas gaming sectors, leading to a "multi-hit" development trend [3] Overseas Gaming Sector - Century Games, a subsidiary, has leveraged its integrated R&D, operation, and marketing advantages, employing data-driven operational methodologies [4] - The company is the only overseas gaming firm with leading products in both major gaming sectors, with the hit game "Whiteout Survival" entering the global mobile game "billion-dollar club" and ranking first in China's mobile game exports [4] - The new hit "Kingshot" has achieved rapid growth, ranking 14th in global mobile game revenue and 3rd in China's mobile game exports [4] - The company has also made strides in the casual gaming sector, with the product "Tasty Travels: Merge Games" entering the top 5 in casual merge games and the top 15 in China's mobile game exports [4] Domestic Gaming Sector - The collaboration between Diandian Interactive and Shengqu Games has solidified the performance base [5] - Diandian Interactive has excelled in the SLG category, with the game "Endless Winter" achieving rapid revenue growth and maintaining its position as a leader in the domestic SLG market [5] - Shengqu Games has successfully implemented a "revival" strategy, with new IP mobile games performing well and overall profits increasing by over 30% year-on-year [5] - The company is accelerating the application of AI technology to enhance product development efficiency and operational precision [5] Market Position and Future Outlook - The company has been included in the Shenzhen Stock Connect, which may attract more passive funds and various investors, enhancing liquidity [6] - The company has completed a share buyback of 3 billion yuan, with a total buyback exceeding 13 billion yuan in the last two months, reflecting confidence in future development [6] - The profit forecast remains unchanged, with net profit estimates of 5.5 billion yuan, 8.5 billion yuan, and 10 billion yuan for 2025-2027 [7]

Core Viewpoint - Century Huatong expects a significant increase in net profit for 2025, projecting a growth of 357.47% to 475.34% compared to the previous year, driven by strong performance in multiple game products [1] Financial Performance - The company anticipates consolidated operating revenue of approximately 38 billion yuan for 2025, representing a year-on-year increase of about 68% [1] - Expected net profit attributable to shareholders is projected to be between 5.55 billion and 6.98 billion yuan, with a year-on-year growth of 357.47% to 475.34% [1] - The non-recurring net profit is forecasted to be between 5.8 billion and 6.33 billion yuan, indicating a year-on-year increase of 252.97% to 285.22% [1] - Operating cash flow is expected to grow by over 70% year-on-year [1] Market Position and Product Performance - Century Huatong is recognized as one of the fastest-growing gaming companies globally over the past three years, achieving continuous revenue growth for 12 consecutive quarters since 2023 [1] - The company has doubled its net profit year-on-year for two consecutive years, setting new historical highs [1] - Key products contributing to this growth include: - "Whiteout Survival," which has entered the global mobile game "1 billion USD revenue club," ranking fourth in global mobile game revenue for 2025 and first in China's mobile game overseas revenue [1] - "Kingshot," which has emerged as the third in China's mobile game overseas revenue [1] - "Endless Winter," which maintains rapid revenue growth as a leading product in the SLG category [1] - New product "Beng Beng Kingdom," which is showing a continuous growth trend [1]

Core Viewpoint - The company expects significant growth in its financial performance for the year 2025, with net profit projected to increase by over 50% compared to the previous year [2][3]. Financial Performance Forecast - The performance forecast period is from January 1, 2025, to December 31, 2025 [2]. - The company anticipates a net profit in the range of 5.55 billion to 6.98 billion, representing a year-on-year growth of approximately 357% to 475% [3]. - The estimated consolidated operating revenue is around 38 billion, reflecting a year-on-year increase of about 68% [3]. - The forecast for non-net profit attributable to the parent company is between 5.8 billion and 6.33 billion, with a year-on-year growth of 253% to 285% [3]. - Operating cash flow is expected to grow by over 70% year-on-year [3]. Growth Drivers - The company has achieved continuous revenue growth for 12 consecutive quarters and has doubled its net profit year-on-year for two years [3]. - In the overseas market, the company has successfully leveraged its integrated research, development, and operation capabilities, leading to record-breaking performance [3]. - The company is the only game company with top products in both major gaming segments, with the hit product "Whiteout Survival" ranking first in the Chinese mobile game export list and "Kingshot" ranking third [3]. - The company is positioned as one of the fastest-growing game companies globally, particularly in the mobile gaming sector, with multiple hit products [3]. Domestic Market Performance - The company continues to excel in the SLG category domestically, with the product "Endless Winter" achieving rapid revenue growth and becoming a leading product in the SLG segment [4]. - New product "Bengben Kingdom" is also showing a continuous growth trend, solidifying the company's leading position in the domestic SLG market [4]. - Another company, Shengqu Games, has successfully revitalized classic IPs with new mobile games, achieving over 30% year-on-year profit growth [4].

Core Viewpoint - Century Huatong has announced a significant increase in its projected performance for 2025, highlighting strong growth in revenue and net profit, particularly in the gaming sector, driven by successful product launches and a robust operational strategy [1][3]. Financial Performance - The company expects consolidated revenue of approximately 38 billion yuan for 2025, representing a year-on-year increase of about 68% [1][3]. - Projected net profit attributable to shareholders is estimated to be between 5.55 billion and 6.98 billion yuan, with a year-on-year growth forecast of 357% to 475% [1][3]. - The expected net profit after deducting non-recurring items is projected to be between 5.8 billion and 6.33 billion yuan, with a year-on-year growth estimate of 253% to 285% [1][3]. - Operating cash flow is anticipated to grow by over 70% year-on-year [1][3]. Growth Trends - Since 2023, the company has achieved a continuous increase in revenue for 12 consecutive quarters and has doubled its net profit year-on-year for two years, setting historical records [1][3]. - The company’s growth momentum is described as "unique" within the global gaming industry [1][3]. Product Performance - The flagship product, "Whiteout Survival," has reached new heights after three years, entering the global mobile game "billion-dollar club" and ranking fourth in global mobile game revenue for 2025, as well as first in China's mobile game overseas revenue [1][3]. - Another product, "Kingshot," has climbed to the 14th position in the global mobile game revenue ranking and third in China's mobile game overseas revenue for 2025 [1][3]. Breakthroughs in Game Categories - Beyond the SLG category, the company has made significant progress in casual games, with "Tasty Travels: Merge Game" entering the top five in the casual merge game category and the top 15 in China's mobile game overseas ranking [2][4]. - Other self-developed products, such as "Truck Star" and "High Seas Hero," have also shown steady growth [2][4]. - The product "Endless Winter" from the subsidiary Diandian Interactive has consistently ranked among the top five in the iOS game bestseller list, demonstrating strong vitality [2][4]. - The newly launched product "Bengben Kingdom" in August 2025 is steadily climbing in rankings [2][4].

Investment Rating - The report indicates a strong market vitality in the mini-game sector, with a projected market size of approximately 610 billion yuan in 2025, reflecting a year-on-year growth of 22% [7][6]. Core Insights - The mini-game industry is transitioning from a phase of rapid growth driven by traffic bonuses to a more refined operational phase focused on existing user engagement and content creation [7]. - The competition in the domestic mini-game market will increasingly center on operational capabilities, content creation value, and platform adaptability, with live streaming, content, social interaction, and multi-platform operations identified as four core strategies for industry breakthroughs [7]. - The number of active users on major platforms continues to rise, with the leading social software platform reaching 571 million monthly active users, and the leading short video platform seeing a 44% increase in active users [11][10]. Summary by Sections 1. Mini-Game Market Overview - The mini-game market is expected to exceed 700 billion yuan by 2026, with a significant growth rate of 22% in 2025 [7][6]. - The average daily usage frequency per user is approximately 5.1 times, with a 4.5% year-on-year increase, while the average daily usage duration has risen to 24.6 minutes, marking a 27.2% increase [15][14]. 2. Mini-Game Market Buy Volume Trends - The daily expenditure on mini-game user acquisition is approximately 144 million yuan, reflecting a 15.6% increase from Q1 [25]. - The number of games in the mini-game sector has grown by over 54% year-on-year, reaching approximately 51,000 games in 2025, while mobile app games have only seen a 5.2% increase [30]. - The number of games launched on Douyin mini-games has surged by nearly 70%, while WeChat mini-games have also shown a recovery in growth [35]. 3. Key Categories & Case Analysis - Modern themes in mini-games have seen a significant increase, with over 15,000 products launched, reflecting a 52.23% year-on-year growth [76]. - The top three gameplay types (MMORPG, idle, and card games) account for over 70.6% of the top 500 products, indicating a high market concentration [86]. - The strategy SLG segment has shown a continuous increase in the number of products, with a year-on-year growth of 38.8%, driven by user preference for lightweight operations combined with heavy strategy [89].

Core Insights - The global mobile game revenue ranking for 2025 shows increased competition, with several games surpassing $1 billion in revenue, but Tencent's "Honor of Kings" remains the top earner at $1.68 billion [1][2]. Revenue Rankings - "Honor of Kings" generated $1.68 billion in 2025, a slight decrease from $1.74 billion in 2024, with the majority of revenue coming from China and the U.S. contributing approximately $8.5 million [1]. - "Last War" by FunFly achieved $1.57 billion in revenue, up from $1.1 billion in 2024, despite not being launched in mainland China [1]. - "Roblox" saw revenue growth to nearly $1.49 billion in 2025, up from $1.1 billion in 2024, driven by popular user-generated content [2]. - "Whiteout Survival" from Century Huatong increased its revenue from $936 million in 2024 to $1.4 billion in 2025, ranking fourth [2]. - "Royal Match" by Dream Games earned $1.37 billion in 2025, slightly down from $1.39 billion in 2024, possibly due to competition from its new title "Royal Kingdom" [3]. - "Monopoly Go" generated $1.36 billion in 2025, down from $1.43 billion in 2024, with significant revenue from web stores [3]. - "PUBG Mobile" reported $1.12 billion in revenue, showing slight growth, but faced a decline in momentum towards the end of 2025 [4]. - "Candy Crush Saga" achieved $1 billion in revenue, marking its first time surpassing this threshold, with a slight increase from $980 million in 2024 [4]. - "Coin Master" earned approximately $650 million, continuing a trend of declining revenue for the third consecutive year [5]. Additional Rankings - The 11th to 20th ranked games include "Gossip Harbor" at $550 million, "Pokémon Go" at $494 million, and "Clash Royale" at $453 million, with notable growth for "Gossip Harbor" and "Clash Royale" [6][7]. - "Pokémon Go" has seen a decline in revenue for four consecutive years, dropping below $500 million in 2025 [7]. - "Bun Bun Kingdom" generated nearly $450 million in its first year, indicating potential for future growth [8]. - "Honkai: Star Rail" experienced a revenue drop from $562 million in 2024 to $423 million in 2025, while "Genshin Impact" also saw a decline [8].

Core Insights - The global mobile game revenue is projected to grow by 0.5% year-on-year in 2025, with eight titles surpassing $1 billion in revenue after platform cuts [1] - Tencent leads the revenue rankings with six titles contributing over $4 billion to its total revenue [2][10] - The mobile game download volume is expected to increase by 4.6% year-on-year, with over 50% of the top 30 games achieving over 100 million downloads [1] Group 1: Revenue Highlights - "Honor of Kings" retains the top position with an estimated revenue exceeding $1.6 billion in 2025, achieving a record high of over $1.8 billion in January [6] - "Delta Force" has emerged as a significant growth driver for Tencent, with total revenue exceeding $355 million and a ranking increase of 557 places [6][8] - "Last War: Survival" ranks second with total revenue surpassing $1.5 billion, reflecting a 40% year-on-year growth [11] Group 2: Performance of New Titles - "Gossip Harbor" and "Kingshot" are notable new entries in the top 30, with "Gossip Harbor" achieving a total revenue of $550 million, marking a 190% year-on-year increase [20][27] - "Kingshot" is the only new title in the 2025 rankings, showcasing the potential for new games to capture market share [1][27] Group 3: Market Trends - The strategy game segment shows strong performance, with 70% of the top 30 games being mid-core, primarily in strategy and RPG genres [1][11] - Chinese developers have a significant presence, with 12 titles in the top 30, highlighting the growing influence of Chinese gaming companies in the global market [2][27] - The competitive landscape is intensifying as companies innovate gameplay and content to cater to both local and international markets [27]