单就奕派品牌而言，其要真正打响品牌知名度，在提升目前两款车型市场竞争力的基础上，还需要更多的新技术和新产品的加持。 奕派科技总经理汪俊君在发布会上表示，奕派科技"以用户为本，技术为基，做让用户觉得靠谱的科技公司"。为此，奕派科技准备了六大"技术基座"，包括 与汽车底盘和安全相关的量子架构、涵盖纯电和增程的马赫动力、造型美学、感知品质、搭载高通8295P芯片的天元智舱，以及从T200至T1000的天元智 驾。 奕派品牌于2023年对外发布，至今刚满两年时间。在东风汽车的新能源品牌梯队中，奕派主打面向15万—25万元主流市场的科技电动品牌。截至目前，奕派 发布了两款车，分别是轿跑车型奕派007和六座SUV车型奕派008。 由于东风汽车近两年研发的电动化、智能化技术在落地上车方面存在一个周期，作为品牌首款车型的奕派007，在过去一年多时间里发布了多个新版本，包 括首发的007、007增程版和2025款007。首发车型只有纯电版，后来在纯电基础上加入增程版，再后来又加入了天元智舱和天元智驾技术。而此次上新的奕 派007+，是技术更全面的一个版本，且价格更低。 与前面几个版本车型保持一致的是，奕派007+专注性能轿跑车 ...

Group 1 - The 25th Wuhan International Auto Show will be held from September 17 to 22, 2025, at the Wuhan International Expo Center, showcasing over 1,000 vehicle models across an exhibition area of 140,000 square meters [1] - The event is co-hosted by the China Machinery Industry Federation and the China Council for the Promotion of International Trade Automotive Industry Branch, with the theme "Smart Connected New World, Driving Fun New Life" [1] - Major brands such as Dongfeng Peugeot Citroën, Honda, and Xpeng will present their latest models, including the Versailles C5X and the new P7, among others [1][2] Group 2 - The auto show will feature 15 interactive experience activities, including a youth car design competition and a car sports event, enhancing visitor engagement [2] - For the first time, a humanoid robot performance will be introduced, showcasing the Photon Robot, which won the championship at the 2025 World Humanoid Robot Games [2] - Concurrently, several forums will be held, including the 11th China (Wuhan) International New Energy and Intelligent Connected Vehicle Development and Cooperation Summit [2]

Core Viewpoint - Dongfeng Motor Group is accelerating the integration of its brands, officially merging Dongfeng Fengshen, Dongfeng Nami, and Dongfeng Yipai into Dongfeng Yipai Technology, which will serve as the main force in the group's independent passenger vehicle sector [1][2]. Group 1: Brand Integration - Dongfeng Yipai Technology was established to consolidate the three brands and optimize resources across R&D, production, supply chain, sales, and services, enhancing the efficiency of Dongfeng's independent passenger vehicle business [2]. - The integration aims to create a more complete product matrix, covering a wider consumer base, with Yipai targeting the 150,000 to 250,000 yuan market and Nami focusing on the 60,000 to 100,000 yuan segment [3]. Group 2: Operational Efficiency - The restructuring addresses previous inefficiencies by creating a closed-loop management system across the entire value chain, significantly improving decision-making speed and information flow [4]. - The integration will also benefit dealers by allowing them to sell a broader range of models, thus enhancing their operational capabilities and market competitiveness [3]. Group 3: Strategic Partnerships - Dongfeng Yipai Technology is expanding its collaboration with leading technology service providers, including CATL, Momenta, Baidu, Tencent, and AutoNavi, to build an "Yipai+" ecosystem [4]. - The partnership with Huawei is particularly noteworthy, progressing through three phases, with the current phase focusing on joint definition, development, co-creation, and marketing of products [4][5].

Core Viewpoint - Dongfeng Motor Group is accelerating the integration of its brands, officially merging Dongfeng Fengshen, Dongfeng Nami, and Dongfeng Yipai into Dongfeng Yipai Technology, which will serve as the main force in the group's independent passenger vehicle sector [1][2]. Group 1: Brand Integration - Dongfeng Yipai Technology was established to consolidate three brands, focusing on centralized R&D, production, supply chain, sales, and service, enhancing resource allocation for the independent passenger vehicle sector [1][2]. - The integration aims to create a more complete product matrix, covering a wider consumer base, with Yipai targeting the 150,000 to 250,000 yuan market and Nami focusing on the 60,000 to 100,000 yuan segment [2]. Group 2: Operational Efficiency - The merger is expected to improve operational efficiency by closing the gaps in the previous decentralized structure, allowing for better information flow and decision-making [3][4]. - The integration will also benefit dealers by allowing them to sell multiple models, thus enhancing their operational capabilities and market competitiveness [3]. Group 3: Strategic Partnerships - Dongfeng Yipai Technology is expanding its collaboration with leading technology service providers, including CATL, Momenta, Baidu, Tencent, and AutoNavi, to create an "Yipai+" ecosystem [3]. - The partnership with Huawei is particularly significant, involving joint definition, development, co-creation, and marketing, aimed at integrating Dongfeng's mechanical expertise with Huawei's smart technology [4].

Core Insights - The article highlights a significant disparity between two state-owned enterprise (SOE) electric vehicle brands in China: Changan Automobile's Deep Blue and Dongfeng Automobile's Yipai, with Deep Blue emerging as the market leader in the mainstream new energy vehicle segment [2][3][11] Group 1: Market Positioning - Deep Blue has launched 6 models and delivered over 400,000 units, while Yipai has only 2 models with deliveries below 80,000 [2][4] - Deep Blue entered the market earlier in 2018, targeting young consumers, while Yipai was launched in April 2023, making it the newest brand among SOE new energy vehicles [3][4] - In 2024, Deep Blue is projected to sell 243,900 units, a 78.14% increase year-on-year, solidifying its status as a "dark horse" in the new car market [3] Group 2: Product Strategy - Deep Blue's product strategy includes a diverse range of energy options, including pure electric, range-extended, and hydrogen versions, with the range-extended model being a key driver of sales [6][10] - Yipai's initial offerings have been less competitive, with its first model, the eπ007, launching later and primarily focusing on pure electric versions [6][11] Group 3: Resource Allocation - Deep Blue benefits from strong support from its parent company, Changan Automobile, which provides shared manufacturing platforms and sales channels, allowing it to focus on product development [7][8] - Yipai, while positioned as a key player for Dongfeng, has not received the same level of support due to the company's focus on high-end brands [8][11] Group 4: External Collaborations - Deep Blue has established extensive partnerships in battery technology, smart driving systems, and chip development, enhancing its competitive edge [9][10] - Yipai's collaborations have been limited, with a recent agreement with Huawei that has yet to yield significant results [10][11]