湖北西北部，汉水中游，襄阳坐落于此。 这里自古是兵家必争的军事要冲，素有"铁打的襄阳"之说。这里也是文人墨客的荟萃之地。"七省通衢"之城，荆襄古道与随枣走廊在此交汇， 构筑起贯通南北、连接水陆的交通枢纽，楚文化、汉水文化、三国文化在此孕育。文润铁打，南北交融，涵养了温厚中带着坚毅与包容的城市 品格和文化底蕴。 汉江畔，襄阳古城墙。（杨东 摄） 登古襄阳城，面朝汉江，远眺高楼，既可感知浓厚的古城遗韵，又能触摸江水绵延般承古拓新的城市脉动。 翰墨流芳浸润山水风华 公元740年，唐代诗人王维途经襄阳观汉江，诗曰："楚塞三湘接，荆门九派通。江流天地外，山色有无中。" 外揽山水之秀，内得人文之胜，"襄阳"之名镌刻在数千首诗词、4000多处不可移动文物中，于历史长河里积淀了浓厚的历史气息和文化底蕴。 "襄阳的魅力，在于它既是地理坐标，更是精神原乡——游历者可览胜，可怀古，还能与羊祜、孟浩然、王维等众多历史人物跨时空对话。"襄 阳文化学者方莉说。 2025年6月3日，俯瞰襄阳山水。（杨东 摄） 2024年11月，习近平总书记在湖北考察时指出，让中华文明瑰宝永续留存、泽惠后人，激励人们不断增强民族自豪感和自信心。 循着历史文 ...

Core Insights - The overall quality issues in the Chinese NEV market increased to 226 PP100 in 2025, up by 16 PP100 from 2024, although the growth rate has slowed compared to the previous year [1][2] - The study highlights that while complaints related to battery and charging issues have decreased, user complaints regarding infotainment systems and driving assistance features have risen significantly [3][4] Summary by Categories Overall Quality Trends - The increase in quality issues from 2024 to 2025 is 16 PP100, with a slower growth rate compared to the 37 PP100 increase from 2023 to 2024 [1][2] - The number of complaints for pure electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) are 220 and 234 PP100 respectively, indicating a rise of 9 and 26 PP100 from the previous year [1] Specific Issues - Infotainment systems remain the most complained-about category, with a total of 31 PP100 in 2025, and complaints in the configuration/control systems/dashboard category increased by 3.5 PP100 [3] - Battery and charging issues saw a decline in complaints, with a reduction of 3.2 PP100, particularly in pure electric range concerns [3] Market Segment Insights - PHEV and range-extended vehicle sales increased significantly, with PHEVs gaining 8 percentage points in market share, but quality issues have also risen, with PHEVs and range-extended vehicles reporting 234 and 235 PP100 respectively [4] - MPVs and SUVs are emerging as new market hotspots, with MPVs seeing a 4.4% increase in sales in first-tier cities, but their quality performance is lagging, with a 20.8% increase in PP100 complaints [5] Consumer Experience - The study indicates a shift in consumer expectations, with a focus on balancing design and user experience, particularly in the context of new models that emphasize rugged aesthetics [3][5] - The rise in complaints related to driving assistance features suggests that manufacturers need to refocus on core user experience rather than just technological advancements [3]

Group 1 - The core theme of the 2025 New Energy Vehicle (NEV) rural promotion activity is "green, low-carbon, intelligent, and safe," aimed at empowering new rural areas and enhancing transportation options [1] - Eight models from Dongfeng Motor Group, including the Dongfeng Yipai eπ007, eπ008, and others, have been selected for the initiative, showcasing a diverse range of electric and hybrid vehicles that meet rural consumers' needs for economic, multifunctional, and reliable transportation [1] - The initiative includes a comprehensive set of supporting policies such as tax reductions, trade-in support, and local purchase coupons, alongside exclusive discounts and after-sales packages from car manufacturers to lower the purchasing threshold for consumers [1] Group 2 - From January to April this year, China's rural retail sales of consumer goods reached 21,412 billion yuan, with a year-on-year growth of 4.8%, indicating that rural areas are becoming a new consumption market [2] - Over the past five years, more than 400 NEV models have been included in the "rural vehicle" directory across over ten provinces, with cumulative sales nearing 15 million units, highlighting the growing acceptance of NEVs in rural markets [2] - Dongfeng Motor's selection of multiple models for the rural initiative demonstrates its comprehensive layout and strong supply capabilities in the NEV sector, reaffirming its commitment to serving urban and rural consumers [2]

Core Insights - The 2025 Hunan Auto Show Xiangche Wind and Cloud List awards were announced, recognizing outstanding vehicles, service stores, and influential media in the Hunan automotive market [1][3]. Group 1: Influential Media - The "Top Ten Influential Media" includes accounts such as "Old Tang Has Something to Say," "Old Xiao Talks Less," and "Three Horses Ming Car Ma Chugui," which have gained significant followings through diverse content creation and unique viewpoints [2][6]. - These media accounts cover various topics including new car evaluations, industry dynamics, and purchasing guides, providing timely and accurate automotive information to consumers [2]. Group 2: Top Service Stores - The "Top Ten Service Stores" list features Mercedes-Benz Hunan Huamei Store, Cadillac Shenxiang Tianheng Store, and others, recognized for their exceptional service quality and strong customer reputation [2][15]. - These stores prioritize customer needs and have earned widespread recognition and trust among car enthusiasts in Hunan [2]. Group 3: Award-Winning Models - The "Top Ten Models" include BYD Qin PLUS as the "Best-Selling Hybrid Model," Dongfeng Nissan Xuan Yi as the "Best-Selling Fuel Model," and Tesla Model Y as the "Best-Selling Pure Electric Model," among others [3][10][11]. - These award-winning models represent high standards across different market segments, offering consumers a diverse range of purchasing options [3].

Core Insights - The small pure electric vehicle market is highly competitive this year, with Dongfeng Nano's second model, the "National Smart Pure Electric SUV" Dongfeng Nano 06, starting pre-sales at prices ranging from 89,900 to 119,900 yuan [1] - The vehicle is positioned as an A0-class SUV and is expected to officially launch in June, with plans to enter overseas markets in the third quarter [1] - Dongfeng Nano 06 offers two versions with ranges of 401 km and 471 km, with the decision to exclude a 330 km version due to upcoming subsidy changes [1][4] Product and Market Strategy - Dongfeng Nano 06 is a strategic model for Dongfeng Nano's entry into the new energy market, produced at the Wuhan factory as part of a collaboration with Wuhan Economic Development Zone [4] - The company aims to return to monthly sales of over 10,000 units in the second quarter, following a recovery to 7,000 units in March after a dip in the first quarter due to subsidy policy changes [4] - Future product plans include two additional models, a sedan and a larger SUV, expected to be launched in the next two years [5] Global Market Outlook - Dongfeng Nano is optimistic about its global market potential despite current tariff challenges, citing competitive advantages even with high tariffs in regions like the EU [5] - The company has already achieved significant market share with its Nano 01 model in various overseas markets, indicating strong confidence in the brand's international growth [5]

4月23日，东风汽车刚刚在上海车展开幕日发布"天元智能"技术品牌；4月28日，天元智能首款"国 民智趣纯电SUV"——东风纳米06便开启预售。 东风纳米06共推出5款配置车型，预售价格为8.99万—11.99万元。天元智能、量子架构等技术方面 的加持，以及赢得满堂彩的造型设计让东风纳米06备受市场期待。同时，作为东风纳米的第二款车型， 其上市后将与东风纳米01形成合力，提升东风纳米的品牌厚度。 东风纳米06的有趣，首先表现在惹眼的设计上。新车国际化"奇趣魔方"设计，融合了数字艺术和几 何元素。在颜色设计上，东风纳米06与用户共创，携手中国国家地理，选出了踏浪白、扶光橙、漫野 绿、油彩黄、星砂银5种外观色，其还有好有米、放青松、有智灰3种充满生活之趣的内饰色。 具体来看，智能化方面，东风纳米06搭载了天元智驾，突破了高精地图的束缚，不仅能准确识别临 时改道的施工路段，也能根据前方路况实现变道超车，面对连续分岔路口会提前进行车道选择，上下匝 道成功率超过99%，识别限速标志进行平顺降速，全时守护行车安全。在智能辅助泊车方面，东风纳米 06实力稳占同级C位，不仅能跨越多个楼层泊车，完成从进入停车场到驶入车位的繁琐操 ...

撰 文 / 牛跟尚 设 计 / 师 超 "把产品成功作为第一位"——董事长、党委书记邱现东在2月17日举行的中国一汽2025年产品工作 部署大会上强调。 据2024年乘用车批发数据，红旗H5为148793辆，轿车榜排名22；红旗E-QM5为81506辆，轿车榜排 名44；奔腾小马为57863辆（7个月），轿车排名50位；红旗HS5为94900辆，SUV榜排名34。 据统计，2024年，中国车市有销量1辆的轿车218款、SUV371款。 汽车商业评论认为，如果进不到前 50名——轿车60000辆、SUV70000辆，则很难生存。 如果按自主车型月均销5000辆算自主爆款，月均销1万辆算主流爆款的话，红旗有一款主流爆款、 两款自主爆款，奔腾有一款自主爆款。 邱现东强烈意识到，产品工作是事关全集团发展、全体干部职工切实利益的大事要事。 在2月17日全体领导班子和总监、高级经理特别是"各产品线CEO及技术平台CEO"参加这场以产品 工作的大会上，这位从东风汽车集团股份有限公司副总裁升任中国一汽副总经理、总经理、董事长 的企业一把手强调："各产品线CEO、各领域一把手等要加强重点工作任务的日常管理"，以产品为 主线，以 ...

撰 文 / 牛跟尚 金轩奖评审团主席兼金轩研究院院长、知萌咨询机构创始人兼 CEO肖明超在1月6日的第十一届金 轩盛典上说。 经过金轩研究院对2024年参评的110个按照25%入围比例初评，按照50%淘汰率进行终审，最终有 50个案例获得作品、案例、公益与社会责任金奖。 这50个金轩奖中，哪些案例又能代表2025年的营销趋势呢？ 刚刚在2024年12月26日发布新一年十大消费趋势的肖明超，又带领团队金轩奖申报及获奖案例进行 筛选，最终评出2025年中国汽车十大营销趋势。 由此，2025年十大营销趋势是： 1、事件营销进阶，从广泛化追热到精准化 "圈" 粉； 2、跨界 IP 联动，以情感共鸣驱动品牌价值提升； 3、沉浸式技术体验，建立科技 "信任密码"； 4、聚焦 "她" 力量，开启女性市场新征途； 5、用户共创的升级，构建情感共同体； 6、极限挑战测试营销，彰显产品不凡； 7、扬帆出海，中国车企的全球进击之路； 设 计 / 师 超 "累计11届一共收到1005个案例，可以构成汽车营销的小模型，未来我们也希望通过金轩研究院挖 掘在这些案例背后的趋势。" 8、长期公益投入，点亮品牌形象的公益引擎； 9、打造新媒体 ...

实践证明，"颁奖现场将更多时间留给大家做获奖感言，请大家说一下这一年的酸甜苦辣咸"的效果特别好（详见 《24位一线营销人对2024年车市点评 及新年展望》 ）。 根据金轩奖组委会授权，汽车商业评论和金轩研究院（原金轩号）的微信公众号将独家发布这些获奖理由。 一、年度营销创新团队（5个） 1 、一汽-大众 撰文 / 牛 跟 尚 设计 / 师 超 2025年1月6日，第十一届金轩奖颁出57个金奖，其中只有年度团队金奖现场宣读了颁奖词。其他获奖企业和组织也想知道评委们如何评价本品牌此次的 申报案例。 "我们的评委在评审时精心书写了200-300字的获奖理由，如果串起来就有1万多字，读起来需要50分钟。" 金轩奖评委会兼金轩研究院秘书长对此表示, 为了节省大家宝贵的时间，组委会决定，只公布案例名称，获奖理由将在后续推广中传播。 获奖理由： 2024年位居厂商销量前列，合资厂商前茅，在合资品牌集体遇到严峻挑战时基本盘向好，积极与本土科技企业合作，共同开发面向未来、 符合中国消费者需求的新车型。 2 、问界汽车 获奖理由： 均价50万元以上的车型累计销量超过20万辆，细分市场排名第一，在中国高端汽车市场和中国汽车品牌向上 ...