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新能源车竞逐三年,“厂二代”已经开始迭代
Zhong Guo Jing Ji Wang· 2026-01-06 11:12
2025年前11个月,中国乘用车市场新能源渗透率已达53.6%。2024年这一数字为48.9%,2023年是35.7%。再往前数,2022年27.6%、2021年14.8%、2020年 5.8%。如果说2020年—2022年是中国新能源车重要的起步阶段,2023年—2025年就是新能源车为了生存和发展而迈入的大战阶段。 汽车智能化转型带来的行业飞速发展,让新能源车从起步阶段一下进入大战阶段,这是始料未及的。行业面临高压竞争,随之而来的成本压力、销量压 力、创新压力一股脑儿的涌来,增收不增利的怪圈让整个行业头痛。 "短短40天,我们从一个新品牌升级成了新公司,我们自己说这是'厂二代'的迭代。"奕派科技整合东风三大自主品牌风神、奕派、纳米三个品牌后,奕派 科技相关负责人将其看作汽车央企在应对行业变革时的果断决策。 2025年像奕派科技一样完成品牌整合的车企不在少数。临近年末,多家车企也启动了品牌整合规模,"化零为整"将品牌矩阵优势互补,集中力量办大事迎 接汽车产业变革机遇。 集中资源以"整合之力"主动破局 多家头部车企从过去的"多品牌扩张"转向"资源聚焦与协同",是应对内卷式竞争的重要战略选择。 面对当下市场白热 ...
从神龙看武汉新能源汽车出海
Chang Jiang Ri Bao· 2025-12-31 00:37
12月底,在武汉经开区,神龙汽车的生产线一如往日地正常运转。 这家诞生于合资浪潮中的老牌车企,曾经是"外国技术+中国市场"的典型样本:成熟的 海外技术体系,对接中国快速扩张的消费市场,构成了武汉汽车工业的重要底盘。 而今天,它所参与和见证的,正在发生反转——中国新能源、智能化技术,开始反向走 向海外市场。 也正是在这样的背景下,一组数据显得意味深长:今年,全市新能源汽车产量同比增长 56.7%,占整车产量比重提升至52.72%。 这不是简单的增量变化,而是一道结构性分水岭。 合作逻辑之变:从"引进来"到"走出去" 33年前,神龙汽车诞生,成为我国最早的合资车企之一。 在相当长的一段时间里,它的逻辑清晰而稳定:海外品牌输出技术,中国市场提供规 模。这种"外国技术+中国市场"的模式,支撑起了武汉汽车工业的早期发展。 但新能源时代到来后,产业逻辑开始被重写。 电动化、智能化重构了汽车产业的核心竞争力——不再只是发动机和变速箱,而是三电 系统、智能控制、软件算法,以及产业链协同能力。 这一次,中国不再只是市场。 而神龙,正站在这道分水岭上。 12月26日,东风猛士M817第10000辆整车在武汉经开区的猛士科技智慧园 ...
湖北襄阳 发展引擎升级提速
Jing Ji Ri Bao· 2025-10-29 22:14
Group 1 - The core viewpoint of the articles highlights the rapid development and investment in Xiangyang, particularly in the new energy sector, with a total investment of 220 billion yuan for the Chuangneng New Energy 70GWh lithium battery project marking a significant milestone [1] - In the first nine months of the year, Xiangyang signed 11 projects with investments exceeding 220 billion yuan, setting a historical record, and the total investment for signed projects reached over 490 billion yuan [1][9] - The implementation of the "Two Capital Three Capabilities" project has significantly improved the development speed and quality in Xiangyang, showcasing a strong commitment to project execution and management efficiency [2][3] Group 2 - The establishment of a comprehensive and efficient project management system, characterized by the "Five Modernizations" management model, has enhanced the visibility of responsibilities and resource optimization [2] - The innovative collaboration model in the phosphate chemical industry, which integrates mining and processing across regions, has successfully addressed long-standing industrial challenges [3] - The automotive sector in Xiangyang is also undergoing transformation, with rapid agreements and project launches, such as the cooperation with Dongfeng for a new energy intelligent off-road vehicle project [4] Group 3 - The construction efforts for the Chuangneng project have demonstrated resilience and determination, overcoming various challenges to expedite the project timeline [5][6] - Xiangyang has developed a complete and closely coordinated new energy industry cluster, with advancements in battery technology and production capabilities [7] - The city has made significant strides in improving its business environment, with efficient government services and support for enterprises, leading to increased investment and operational success [8] Group 4 - Xiangyang's Free Trade Zone has consistently ranked first among inland prefecture-level cities in terms of institutional innovation index, contributing to the city's economic growth and development [9] - The city aims to leverage its strategic position as a regional center for development in central and western China, focusing on attracting high-quality projects and enhancing traditional industries [10]
新能源购置税退坡倒计时 车企“自掏腰包”兜底政策汇总
Zhong Guo Zhi Liang Xin Wen Wang· 2025-10-29 05:23
Core Viewpoint - The exemption policy for new energy vehicle purchase tax will end on December 31, 2025, transitioning to a half-tax collection starting January 1, 2026, prompting various automakers to implement "bottom-line" subsidy policies to attract orders before the policy change [1] Summary by Category Automaker Subsidy Policies - NIO offers a subsidy of up to 15,000 yuan for orders of the new ES8 locked by December 31, 2025, ensuring customers are not burdened by tax changes if delivery occurs in 2026 [4] - Li Auto's i6 model provides a tax subsidy based on actual calculations for orders locked by October 31, 2025, with cash reductions on final payments to cover tax differences [6] - Aito's new M7 model offers a similar subsidy structure, with a maximum of 15,000 yuan for orders locked by November 3, 2025 [6] - Xiaomi's SU7 series and others provide a subsidy of up to 15,000 yuan for orders locked by November 30, 2025 [8] - Zeekr offers a tax subsidy for orders of the 9X model locked by October 31, 2025, with a maximum of 15,000 yuan [8] - Tank SUV's new models provide a subsidy for orders locked by November 30, 2025, ensuring customers are covered if delivery is delayed to 2026 [9] - Chery announces a subsidy for all eligible models if orders are locked by November 30, 2025, covering tax differences for delayed deliveries [11] - Dongfeng Yipai offers cash subsidies for orders locked by November 30, 2025, applicable to specific models [13] - Changan announces a subsidy for all eligible models with orders locked by November 30, 2025 [13] - Haval's M817 model provides a subsidy for orders locked by November 30, 2025, with a maximum of 15,000 yuan [15] Market Dynamics and Implications - The impending tax policy change has triggered automakers to adopt subsidy policies to mitigate the risk of losing customers who may delay purchases due to increased costs [16] - The long delivery cycles for popular new energy vehicles exacerbate the issue, leading to potential order losses if customers face tax liabilities due to delayed deliveries [16] - The subsidy policies are not merely promotional tactics but are seen as trust-building contracts between brands and consumers, enhancing brand loyalty and competitive advantage in a rationalizing market [16] - Companies that prioritize customer interests through these policies are likely to gain a competitive edge in the evolving market landscape [16]
【联合发布】一周新车快讯(2025年10月11日-10月17日)
乘联分会· 2025-10-17 08:47
Core Viewpoint - The article provides a comprehensive overview of new car models set to launch in October 2025, detailing specifications, pricing, and market segments for various manufacturers [2][4][6]. Group 1: New Car Launches - FAW-Volkswagen is set to launch the Sagitar and Magotan on October 10, 2025, both classified as A NB with no major engineering changes, priced between 14.99 and 20.69 million yuan [2][17]. - Geely Auto will introduce the Xingyuan on October 10, 2025, an AO HB model with a price range of 6.88 to 9.88 million yuan, featuring electric powertrains [22][25]. - BYD will launch the Seal 05 DM-i on October 11, 2025, an A NB model priced at 7.98 million yuan, equipped with a 1.5L plug-in hybrid engine [30][33]. - The Hongqi Guoyao from FAW Car will debut on October 11, 2025, as a D SUV with a price range of 156.00 to 166.00 million yuan, featuring a 4.0T engine [38][41]. - The Zeekr 001 from Geely will launch on October 11, 2025, as a C HB model priced between 26.98 and 32.98 million yuan, featuring electric powertrains [46][49]. Group 2: Specifications and Features - The Sagitar features a 1.5T engine with a DCT7 transmission, dimensions of 4,791mm x 1,801mm x 1,465mm, and a wheelbase of 2,731mm [9]. - The Magotan offers two engine options: a 1.4T and a 2.0T, with dimensions of 4,866mm x 1,832mm x 1,479mm and a wheelbase of 2,871mm [17]. - The Xingyuan has a length of 4,135mm (or 4,155mm), width of 1,805mm, and height of 1,570mm, with a wheelbase of 2,650mm [25]. - The Seal 05 DM-i has dimensions of 4,780mm x 1,837mm x 1,515mm and a wheelbase of 2,718mm, featuring a 1.5L engine and E-CVT transmission [30][33]. - The Hongqi Guoyao measures 5,695mm x 2,095mm x 2,010mm with a wheelbase of 3,309mm, powered by a 4.0T engine [38][41]. Group 3: Market Segments - The new models span various market segments, including A NB, B NB, C HB, and D SUV, indicating a broad strategy to capture different consumer preferences [2][4][22]. - The pricing strategy reflects a competitive approach, with models like the Xingyuan targeting budget-conscious consumers while the Hongqi Guoyao aims at the luxury segment [25][38].
是什么让小型电动车逐渐失去竞争力?
Hu Xiu· 2025-09-04 04:57
Core Insights - The market for small electric vehicles priced between 80,000 to 100,000 yuan is experiencing a significant decline in demand, with models like Geely Xingyuan and Ora Good Cat showing particularly low insurance registration numbers [1][7][34] - This price segment is becoming increasingly competitive, with a price war initiated by high-end brands like Audi, which is affecting lower-priced segments as well [9][10][11] - The traditional importance of the 80,000 to 100,000 yuan price range is diminishing as consumer preferences shift towards higher quality vehicles, leading to a saturation of the market [20][21][22] Market Dynamics - The small electric vehicle segment is facing pressure from both above and below, with higher-end brands lowering prices and micro electric vehicles gaining popularity due to their affordability [27][22] - The introduction of competitive models in the 10,000 to 20,000 yuan range is further complicating the landscape for vehicles priced at 80,000 to 100,000 yuan [13][14] - The overall market for electric vehicles is becoming crowded, leading to reduced profit margins and increased competition among manufacturers [28][29] Strategic Responses - Companies are exploring options to enhance vehicle configurations and extend their market reach to maintain sales in the face of declining demand [30][32] - Expanding into emerging markets where consumer purchasing power is increasing may provide a viable solution for manufacturers struggling in the saturated domestic market [32][33] - The need for internal restructuring and product line adjustments is becoming critical as manufacturers navigate the challenges of a shrinking market segment [29][35]
三大品牌“握拳”整合 东风奕派科技发布新战略
Zhong Guo Jing Ji Wang· 2025-08-15 06:08
Core Viewpoint - Dongfeng Yipai Automotive Technology Company has launched the "Future Wings" strategy, focusing on four strategic pillars: technology, products, brand, and overseas expansion to drive high-quality development [1] Group 1: Technology and Product Strategy - Technology is considered the foundation of Yipai Technology, emphasizing safety, driving control, intelligence, and quality as key technological advantages [1] - The company aims to measure product value based on user satisfaction, indicating that user approval is paramount [1] - Yipai Technology has developed several technology brands, including Quantum Architecture, Mach Power, and Tianyuan Intelligence, and has launched new electric vehicle models such as eπ007, 008, and others [1][2] Group 2: Sales Performance - In 2024, the combined sales target for the three brands is set at 213,000 units, representing a year-on-year increase of 82.4% [1] - The sales growth for the first half of this year is reported at 43.7%, outperforming the industry average [1] Group 3: Organizational Restructuring - Dongfeng Automotive Group has restructured its passenger vehicle business to enhance operational quality and efficiency, consolidating R&D, production, supply chain, sales, and service under Yipai Technology [1][2] - The new structure allows for closed-loop management across the entire value chain, improving decision-making efficiency and resource allocation [2] Group 4: Brand Strategy - The brand strategy is summarized as "Yipai moving up, Fengshen moving new," focusing on integrating Dongfeng Nano into Yipai and developing high-end smart products in collaboration with Huawei [2] - Fengshen is positioned as a "smart family car brand," targeting a new lifestyle for families [2] Group 5: Global Market Expansion - Yipai Technology aims to expand its global presence, with models already available in over 40 countries and regions [3] - The annual sales target is set at 1.5 million units, with Yipai brand expected to contribute 1 million units and Fengshen brand targeting 500,000 units [3] Group 6: Industry Context - The automotive industry is undergoing significant changes due to electrification and intelligence, reshaping competitive dynamics [4] - The development of Yipai Technology is crucial for Dongfeng Automotive Group's position in the domestic automotive market [4]
对话东风奕派丨计划形成“双品牌、多品系”战略布局 未来将加速车型出海
Cai Jing Wang· 2025-08-11 15:46
Core Viewpoint - Dongfeng Yipai Automotive Technology Company has officially launched its "Future Wings" strategic plan, focusing on technology, brand, product, and overseas expansion as the four pillars of its development blueprint [1][2]. Group 1: Strategic Overview - The merger of former Dongfeng Nano and Dongfeng Yipai has resulted in the establishment of a new Dongfeng Yipai brand, which aims to implement a "dual brand, multi-series" strategic layout [2]. - By 2028, the product matrix of Yipai Technology is expected to reach 20 models, with a significant focus on products developed in collaboration with Huawei, including the first high-end intelligent full-size SUV set to launch in 2026 [2]. - Yipai Technology plans to invest over 50 billion yuan in R&D during the 14th Five-Year Plan period, establishing six major technology bases to enhance safety and intelligent driving capabilities [2]. Group 2: Overseas Market Strategy - Dongfeng plans to invest substantial resources in overseas markets, employing four core strategies: global product strategy, channel development, localized operations, and marketing innovation [6][9]. - The company aims to launch 30 models specifically for overseas markets by 2027, utilizing a global integrated R&D model to enhance product competitiveness [9]. - Dongfeng has established nearly 400 sales channels overseas, with plans to expand to 800 this year and over 2000 by 2027, focusing on strategic partnerships with leading local dealers [9][11]. Group 3: Collaboration with Huawei - The collaboration with Huawei is structured into three phases, with the current focus on the "DH Project," which emphasizes joint definition, development, co-creation, and marketing [12][14]. - The ultimate goal of the partnership is to create high-quality products that integrate Dongfeng's mechanical craftsmanship with Huawei's intelligent technology, enhancing user experience [14]. - The collaboration has already shown significant market success in previous projects, leveraging Dongfeng's manufacturing expertise and Huawei's strengths in intelligent driving and ICT [12][14]. Group 4: Market Challenges and Responses - The automotive market is currently facing challenges such as price wars and intense competition, which are viewed as necessary phases in industry development [7][14]. - Yipai Technology's strategy is to focus on enhancing the intrinsic value of products and services rather than engaging in price competition [7][14]. - The company is committed to continuous improvement in user experience, operational efficiency, and establishing a rapid response mechanism to address customer feedback [14][17].
购在中国 2025“千县万镇”新能源汽车消费季(湖北站)在孝感启动
Zhong Guo Fa Zhan Wang· 2025-08-11 08:33
Group 1 - The core event is the launch of the "2025 New Energy Vehicle Consumption Season" in Hubei, aimed at stimulating local automotive consumption and enhancing economic activity during the summer [1][2] - The event includes nearly 500 activities and 51 special events, such as the 2025 China Automotive Series Championship and the Xiangyang International Auto Show, promoting a wide range of automotive brands and products [2][3] - The initiative is part of a broader strategy to boost consumption in Hubei, with a focus on new energy vehicles, which saw a 41% year-on-year sales increase and a market penetration rate of 53% [4][5] Group 2 - The event features various promotional activities, including a "car + home service" discount program, and showcases local food and cultural experiences to enhance consumer engagement [4][6] - A total of 1 billion yuan in consumer vouchers will be distributed, including automotive maintenance coupons, to encourage spending in the automotive sector [7][8] - Local government and businesses are collaborating to provide additional incentives for consumers, such as trade-in subsidies for new energy vehicles, further driving the transition to greener automotive options [7][8]
东风汽车整合三大自主品牌 央企新势力加速提振市占率
Zhong Guo Zheng Quan Bao· 2025-08-04 22:32
Core Viewpoint - Dongfeng Motor Group is accelerating the integration of its brands, officially merging Dongfeng Fengshen, Dongfeng Nami, and Dongfeng Yipai into Dongfeng Yipai Technology, which will serve as the main force in the group's independent passenger vehicle sector [1][2]. Group 1: Brand Integration - Dongfeng Yipai Technology was established to consolidate the three brands and optimize resources across R&D, production, supply chain, sales, and services, enhancing the efficiency of Dongfeng's independent passenger vehicle business [2]. - The integration aims to create a more complete product matrix, covering a wider consumer base, with Yipai targeting the 150,000 to 250,000 yuan market and Nami focusing on the 60,000 to 100,000 yuan segment [3]. Group 2: Operational Efficiency - The restructuring addresses previous inefficiencies by creating a closed-loop management system across the entire value chain, significantly improving decision-making speed and information flow [4]. - The integration will also benefit dealers by allowing them to sell a broader range of models, thus enhancing their operational capabilities and market competitiveness [3]. Group 3: Strategic Partnerships - Dongfeng Yipai Technology is expanding its collaboration with leading technology service providers, including CATL, Momenta, Baidu, Tencent, and AutoNavi, to build an "Yipai+" ecosystem [4]. - The partnership with Huawei is particularly noteworthy, progressing through three phases, with the current phase focusing on joint definition, development, co-creation, and marketing of products [4][5].