Core Insights - Deep Blue Automotive is undergoing significant organizational changes, leading to a reduction in voices that can counterbalance the CEO, particularly from the marketing system [1][10] - The return of Yang Dayong from Changan Automotive is speculated to bring changes to the management structure, potentially enhancing the marketing and brand management capabilities of Deep Blue [2][12] - Deep Blue's marketing system has been criticized for its shortcomings, with recent incidents highlighting the need for a more robust marketing strategy [3][10] Group 1: Organizational Structure - Deep Blue Automotive's team is heavily skewed towards R&D, with 85% of the team being R&D personnel, compared to 30-40% in competitors like Xpeng and Li Auto [3][5] - The recent organizational adjustments aimed to create a flatter structure and improve decision-making efficiency, but have resulted in fewer voices capable of challenging the CEO [7][10] - The restructuring has led to a narrowing of power for VP-level executives, with many decision-making powers being delegated to director-level positions [9][10] Group 2: Market Performance - In the first half of 2025, Deep Blue delivered 197,000 vehicles, a 79% year-on-year increase, but only achieved 40% of its annual target of 500,000 vehicles [12][14] - Deep Blue currently has six models, none of which have monthly sales exceeding 10,000 units, indicating a need for improved sales performance [13][14] - The brand's positioning is between Changan's other brands, with a target price range of 150,000 to 300,000 yuan [13][15] Group 3: Competitive Landscape - Changan Automotive is actively restructuring its brands, with higher-level product CEOs in place for its other brands compared to Deep Blue's director-level positions [15][17] - The integration of R&D resources across Changan's brands is increasing, with Deep Blue's R&D team remaining separate, which may hinder its ability to leverage shared resources effectively [17][19] - The industry trend is moving towards consolidating R&D resources within larger automotive groups, suggesting that Deep Blue may need to adapt its organizational structure to remain competitive [19][20]

转自：中国青年报 6月5日，重庆长安汽车股份有限公司（以下简称"长安汽车"）正式发布公告，称接到间接控股股东中国兵器装备集团有限公司（以下简称"兵装集团"）通 知：经国务院批准，兵装集团实施分立。其汽车业务分立为一家独立中央企业，由国务院国资委履行出资人职责。 随着这一消息的公布，长安汽车获批成为由国务院国资委直接管辖的一级央企，也成为西南地区首个国资委直管汽车央企。这一重大变革，无疑为长安汽 车的未来发展掀开了崭新的篇章。 深蓝汽车助推新能源转型提速升级 作为长安"新汽车新生态"战略承载，"香格里拉计划"的先发探索者，深蓝汽车在诞生之日起就肩负着长安汽车向新能源领域探索的使命。从最初的市场探 索破冰，到如今成为央企新能源销量冠军，深蓝汽车不负厚望，正在用实际行动书写令行业惊叹的"深蓝速度"。 2022年7月，深蓝首款车型SL03上市，仅14个月后，品牌累计销量就迈过10万辆大关；2024年10月，深蓝汽车仅用27个月就达成30万辆销量；2024年12 月，深蓝汽车仅用时29个月，就完成从0到40万辆的突破；2025年，深蓝汽车仍保持高增长态势，中国汽车工业信息网的数据显示，2022年12月至2025年3 月 ...

Core Viewpoint - Deep Blue Automotive is at a critical juncture in its brand development, aiming to capture a larger share of the high-end market with the launch of the Deep Blue S09, a six-seat SUV priced between 239,900 and 309,900 yuan [3][4]. Market Strategy - The company aims to establish a significant presence in the large six-seat SUV market, targeting a sales share of 20% to 30% [4]. - The S09 is positioned to compete with popular models like the AITO M9 and Li Auto L9, with over 170,000 pre-orders received since its pre-sale began [3][4]. Target Audience - Deep Blue Automotive is focusing on attracting younger consumers, with the average age of its target demographic being 10 years younger than that of its parent brand, Changan [5][6]. - The S09 is designed to appeal to young families and individuals in their 30s to 45s, reflecting a shift in brand positioning towards a younger audience [5][6]. Product Features - The S09 boasts competitive pricing and emphasizes "real value" in terms of space and intelligence, with a body size of 5205x1996x1800mm and a wheelbase of 3105mm [7][8]. - It features a spacious interior that accommodates six passengers and their luggage, along with advanced safety measures, including a unique third-row crash test performance [7][8]. Technological Collaboration - The vehicle is equipped with Huawei's advanced driving system, ADS 3.3, and will be among the first to receive OTA upgrades to ADS 4 by late 2025 [8][9]. - The S09 also includes the HarmonySpace 5 cockpit and over 23 active safety features, enhancing its appeal in the smart vehicle segment [8][9]. Future Strategy - Deep Blue Automotive plans to open-source its key patents, including 112 related to battery safety and 50 for heating technology, as part of its strategy to transition into an AI-driven company [9][10]. - The company aims to achieve sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets, and plans to invest over 100 billion yuan in R&D [10][11]. Market Position - With 400,000 vehicles sold in three years, Deep Blue Automotive has established itself as a leading player in the domestic new energy vehicle market, and the S09 is seen as a crucial product for proving its capability to transition to a higher brand tier [11].

汽车公社 . 速度 深度 态度 来源丨汽车公社（ iAUTO2010)） 作者丨 杨晶 编辑丨何增荣 图源 丨Midjourney 2019年5月31日，特斯拉宣布中国制造的Model 3正式开放预订，起售价为32.8万元，预计交付时间为6至 10个月（即2020年第一季度）。同年11月，特斯拉发布国产Model 3实车图，确认车尾新增中文"特斯 拉"标识，并宣布将于2020年第一季度开始交付。 2020年1月，国产Model 3标准续航升级版开始正式交付，起售价调整为35.58万元（后因补贴政策调整逐 步降价）。2021年1月1日，新款国产Model 3上市，售价分别为24.99万元和33.99万元。此后，Model 3在 以下文章来源于汽车公社 ，作者杨晶 中国市场开启了狂飙模式。 随着Model 3不断刷新着销量数字，一众国产新能源厂家似乎看到了中型纯电轿车市场的无限潜力，纷纷 推出"平替"车型，试图以更高的配置、更大的空间、更低的价格，凭借差异化的产品优势，试图分走一 杯羹。 深蓝SL03、哪吒S、智己L6、昊铂GT等车型，都是当时有力的竞争者，甚至其中的部分车型直接在发布 会时，拿着各项数据与Mod ...