深蓝L06上市后，大定订单迅速突破2万辆。 "深蓝L06的交付工作已经启动了，我们对这款产品很有信心。"深蓝汽车董事长邓承浩在第二十三届广 州国际汽车展览会（以下简称2025广州车展）期间接受《每日经济新闻》记者采访时表示，在过去的3 年时间里，深蓝L06的产品表现，与深蓝品牌首款量产车型SL03相当。 凭借新款车型深蓝L06的市场突围，深蓝汽车下一步的产品谱系变得清晰。 据邓承浩透露："未来，深蓝汽车的产品谱系，会是深蓝L06这类主打科技和运动的性能轿跑，明年还 会推出深蓝L06的四驱版本车型。" 在邓承浩看来，背靠中国长安汽车集团有限公司（以下简称中国长安汽车），深蓝汽车无需在制造、品 质控制等领域投入过多资源，可集中精力锐化品牌形象、提升销售服务体验，打造差异化的设计与技 术，从而在激烈的市场竞争中进一步巩固自身优势。 会及时调整产品策略 与当下汽车市场流行用热词营销不同，深蓝L06的产品标签是磁流变悬架、天玑座舱S1 Ultra 3纳米车规 级芯片等。 "深蓝汽车还是比较技术派和务实的。"邓承浩表示，深蓝L06有95%的购车用户选择了搭载磁流变悬架 的车型，或者选配这一配置。 深蓝L06之所以大定订单 ...

11月17日，长安马自达汽车有限公司（下称"长安马自达"）发布通告称，公司执行副总裁邓智涛在任期结束后接受新的任命，王晓玲接任长安马自达执行副 总裁。 王晓玲在长安体系二十多年，2017年至2020年常以长安汽车品牌公关部副总经理身份见诸报道，2023年至2024年任长安汽车产品策划部总经理。 长安马自达称，王晓玲将加速长安马自达后续新能源产品的研发与落地，强化马自达在中国市场新能源品牌上的差异化认知，确立长安马自达作为马自达全 球新能源研发、生产、出口基地的战略定位。 这既是长安马自达的任务，也是马自达在中国所遇到的挑战。近年来，受电动化冲击等因素影响，长安马自达销量持续下滑，从2021年的13.24万辆跌至 2024年的7.57万辆，四年累计跌幅超42%。 长安马自达EZ-6和 EZ-60都诞生于长安汽车的EPA平台。EZ-6是以深蓝SL03为基础"换壳"而来，两者在平台、动力系统、底盘结构等方面高度相似。核心自 主技术的缺失也让马自达难有品牌溢价，EZ-6的初始售价比深蓝SL03贵2万元，让消费者难以接受，最终降价2万元才得以保住市场局面。 在电动化浪潮中，马自达竭力强调EZ-60的"操控感"，称其底盘 ...

Core Viewpoint - Deep Blue Automotive is launching the L06, a key model aimed at the sedan market, following the success of its SUV model S05, with a starting pre-sale price of 139,900 yuan [2][4]. Group 1: Product Overview - The L06 is a mid-size electric sedan, positioned below the L07, and shares some design similarities with the SL03, although the company has not clarified the relationship between the two models [3]. - The SL03 was previously a sales leader for Deep Blue, achieving over 10,000 monthly sales at launch, but its importance has diminished as the focus has shifted to SUVs [3][4]. - Deep Blue currently has three SUVs on sale: S05, S07, and S09, with the S05 being the primary model driving sales [3]. Group 2: Sales Performance - In October 2025, Deep Blue's total sales reached 36,792 units, with the S05 alone surpassing 20,000 units [4]. - The company has seen a 57.1% year-on-year increase in cumulative sales from January to October this year, exceeding 260,000 units [5]. Group 3: Technical Features - The L06 boasts a maximum range of 670 km, with a rapid charging capability that allows 30% battery to reach 80% in just 15 minutes, and includes a 6 kW external discharge function [4]. - It features a magnetic suspension system, claimed to be comparable to that of a 3 million yuan Ferrari, enhancing vehicle stability and control [4]. - The L06 is equipped with the DEEPAL AD Max intelligent driving assistance system, utilizing laser radar and advanced algorithms to improve navigation and driving experience [4]. Group 4: Technological Innovations - The L06 is the first vehicle to feature the Dimensity S1 Ultra 3nm automotive-grade cockpit chip, achieving the highest AnTuTu score in the industry, surpassing the second place by 33% [5]. - The emphasis on technology, including the magnetic suspension and advanced cockpit chip, positions the L06 as a differentiated product in the 150,000 yuan electric sedan market [5]. Group 5: Future Goals - Deep Blue aims to achieve a sales target of 2 million units by 2030, focusing on both domestic and international markets [5]. - The company recognizes the need to develop "blockbuster" products in both the SUV and sedan segments to meet its long-term objectives [5].

Core Insights - JD Group has announced strategic partnerships with CATL and Changan Automobile to enhance its automotive business, focusing on electric vehicle (EV) battery services and marketing channels [2][4][6] - The collaboration aims to create a one-stop automotive consumption model, integrating vehicle sales and battery services [3][4] - JD's automotive business has been expanding since 2018, with plans to increase its presence in the EV market and after-sales services [8][9] Partnership with CATL - JD and CATL will work together to develop a battery service ecosystem and establish a direct sales channel for CATL's battery swapping technology [2][4] - The new vehicle, expected to be priced between 100,000 to 120,000 yuan, will utilize the "chocolate battery swap" model [4][5] - This partnership follows previous agreements between CATL and GAC Group to launch multiple battery-swapping models [5] Collaboration with Changan Automobile - The partnership with Changan focuses on comprehensive marketing for passenger cars, motorcycles, and vehicle parts, aiming to enhance Changan's offline service network [6][7] - JD and Changan have previously collaborated on AI customer service solutions, indicating a growing relationship [6][7] Expansion of Automotive Business - JD's automotive division has undergone significant restructuring, integrating various sales and service channels to enhance its market presence [8][9] - The company is actively recruiting for automotive-related positions, indicating a commitment to strengthening its automotive capabilities [10] Market Positioning - JD is positioning itself not just as a vehicle seller but as a comprehensive service provider in the automotive sector, focusing on user insights and after-sales services [9][10] - The company has established experience centers in several cities to facilitate vehicle display, test drives, and retail services [9]

Core Insights - JD Group has announced strategic partnerships with CATL and Changan Automobile to enhance its automotive business, focusing on electric vehicles and comprehensive service networks [2][5][8] Group 1: Partnerships and Collaborations - JD Group will collaborate with CATL to expand the new energy vehicle charging ecosystem and develop battery aftermarket service channels, leveraging JD's nationwide service network [3][11] - The partnership with Changan will focus on promoting Changan's passenger cars, motorcycles, and vehicle ecosystem products through a comprehensive marketing strategy [5][14] - JD will establish an official direct sales channel for CATL's "Chocolate Battery Swap" model, promoting a vehicle-battery separation usage model [4][11] Group 2: Market Developments - JD's automotive business has been evolving since 2018, with plans to enhance its vehicle selection business, including online and offline sales, and focus on the aftermarket for new energy vehicles [7][21] - The new vehicle developed in collaboration with CATL and GAC is expected to be priced between 100,000 to 120,000 yuan, featuring a battery swap model [10][9] - JD's automotive division is actively recruiting for various positions, indicating a significant investment in talent acquisition to support its automotive strategy [6][27] Group 3: Industry Trends - The automotive industry is shifting towards a platform-based model, integrating mobility products and services, as traditional manufacturers seek to enhance their service offerings [18] - JD's strategy reflects a broader trend in the automotive sector, where companies are increasingly focusing on ecosystem development rather than just manufacturing vehicles [25][26]

Core Viewpoint - JD Group is expanding its automotive business through strategic partnerships with leading companies like CATL and Changan Automobile, focusing on electric vehicle (EV) solutions and a comprehensive automotive consumption model [2][3][4]. Group 1: Strategic Partnerships - On October 15, JD Group signed strategic agreements with CATL and Changan Automobile to enhance the electric vehicle ecosystem and marketing channels [2]. - The collaboration with CATL will focus on expanding the EV charging ecosystem and establishing a direct sales channel for battery swapping services [2][3]. - JD Group's partnership with Changan will enhance the marketing of Changan's passenger vehicles and spare parts, supporting its digital transformation [4]. Group 2: New Vehicle Launch - JD Group, in collaboration with CATL and GAC Group, is set to launch a new battery-swapping vehicle priced between 100,000 to 120,000 yuan, with testing activities starting in late October [3]. - This vehicle is part of a broader initiative to promote a "battery-as-a-service" model, which allows for flexible vehicle usage [3][4]. Group 3: Job Market and Talent Acquisition - JD Group is actively hiring for various automotive-related positions, with salaries exceeding 1 million yuan for key roles such as algorithm positions and industry procurement leaders [2][8]. - The recruitment efforts indicate a strategic focus on enhancing capabilities in marketing, sales, and supply chain management within the automotive sector [8]. Group 4: Business Model Evolution - JD Group's automotive strategy includes a shift towards a comprehensive service model that integrates vehicle sales, maintenance, and battery services, reflecting a transition from traditional car sales to a more service-oriented approach [4][5]. - The company has established several experience centers across major cities to facilitate vehicle display, test drives, and retail services [6]. Group 5: Market Positioning - JD Group's automotive initiatives are seen as a preparation for a more significant entry into the automotive market, leveraging its e-commerce platform and offline service networks [7][8]. - The partnerships with leading automotive manufacturers position JD Group as a key player in the evolving automotive landscape, focusing on electric vehicles and integrated service offerings [2][4].

Core Viewpoint - The article discusses the recent leadership changes at Changan Automobile, highlighting the appointment of Yang Dayong as the head of the company's passenger vehicle business, specifically the Inertia and Origin brands, following the establishment of Changan as a new central enterprise in Chongqing. This shift indicates a new expectation for Changan's future direction in the automotive market, particularly in the context of electric vehicles and brand differentiation [3][4][5]. Group 1: Leadership Changes - Yang Dayong has taken over the management of the Inertia and Origin brands, which are key to Changan's passenger vehicle segment [3][4]. - The previous president, Wang Jun, was reassigned, leaving a vacancy that has now been filled by Yang Dayong, who has a long history with the company [3][4]. - The restructuring also includes other key appointments, such as Wang Xiaofei becoming the executive vice president of Changan Ford, indicating a strategic realignment within the company [4][5]. Group 2: Brand Strategy - Changan has five main brands: Inertia, Origin, Kaicheng, Avita, and Deep Blue, with Inertia and Origin focusing on traditional and new energy vehicles, respectively [5][12]. - The Inertia brand encompasses fuel and hybrid vehicles, while the Origin brand is dedicated to new energy vehicles, aiming to capture the mainstream family market [5][12]. - The article notes that the Origin A06 and Deep Blue SL03 are essentially the same vehicle with different designs, highlighting Changan's strategy to optimize product offerings [15]. Group 3: Market Position and Future Goals - Changan aims to achieve a production and sales target of 5 million vehicles by 2030, with over 60% of sales coming from new energy vehicles [19]. - The company has set a goal of selling 3 million vehicles in 2025, including 1 million new energy vehicles, indicating a strong push towards electrification [19][20]. - Yang Dayong is optimistic about achieving sales targets for the Origin brand, projecting that two of its models could collectively sell over 400,000 units annually [20][22]. Group 4: Technological and Market Insights - Yang Dayong emphasizes the continued relevance of fuel vehicles, predicting they will maintain a market share of around 35% in the future, particularly if hybrid technology can be optimized [16][17]. - The article discusses the potential for breakthroughs in hybrid electric vehicle (HEV) technology, which could revitalize the fuel vehicle market [17][18]. - Changan's strategy includes leveraging existing manufacturing capabilities at Changan Ford to enhance production efficiency and quality for new models [16].

Core Viewpoint - China Changan Automobile Group Co., Ltd. was officially established on July 29, 2023, becoming the third state-owned enterprise in the domestic automotive industry, following China FAW and Dongfeng Motor [2] Group 1: Company Overview - China Changan Automobile has a registered capital of 20 billion yuan and manages 117 subsidiaries, covering the entire automotive industry chain, including manufacturing, parts, sales, finance, logistics, and motorcycles [2] - The company has an asset scale exceeding 300 billion yuan and annual revenue of 340 billion yuan, with over 110,000 employees [2] Group 2: Deep Blue Automotive's Role - Deep Blue Automotive, as a key player under Changan, focuses on new energy vehicles and has achieved significant market performance and technological advancements [2][3] - Since its inception, Deep Blue has rapidly built a system for new energy, intelligence, and globalization, contributing to Changan's goal of becoming a world-class Chinese manufacturing brand [2] Group 3: Sales and Growth - Deep Blue Automotive became the sales champion among state-owned enterprise new energy brands, achieving over 100,000 units sold within 14 months of launching its first model, SL03 [3] - By October 2024, Deep Blue reached 300,000 units sold in just 27 months, and by December 2024, it surpassed 400,000 units in 29 months [3] - In the first half of 2025, Deep Blue's sales increased by 71% year-on-year, with total global deliveries exceeding 500,000 units [3] Group 4: Profitability and Technology - Deep Blue Automotive announced achieving phase profitability, becoming one of the first state-owned new energy brands to do so [3] - The company has strategically focused on electric vehicle technology, launching the Deep Blue Super Range technology to address user concerns about range anxiety [4] - Deep Blue collaborates with Huawei to develop advanced driving assistance systems, enhancing its main models [4] Group 5: User Engagement and Product Development - Since September 2022, Deep Blue has conducted nearly 30 OTA updates, pushing over 1 million vehicles, and adding more than 300 new features [5] - The company plans to launch 30 new mainstream and differentiated models over the next five years to meet diverse user needs [5] Group 6: Global Expansion Strategy - Deep Blue Automotive aims for a global presence, with plans to achieve 33% to 50% of sales from overseas markets by 2030 [5][6] - The company targets to sell 56,000 vehicles overseas by 2025, with models covering five major regions and 66 countries [5] Group 7: Future Outlook - Deep Blue Automotive is committed to dual power systems (BEV and XEV) and aims to establish six product lines by 2027 [6] - The company emphasizes technological independence and aims to enhance the strength of Chinese new energy vehicles on a global scale [6]

Core Insights - The Xinghai S7 has rapidly gained popularity in the mid-to-large new energy sedan market due to its performance, design, and strong "value for money" perception among users [2] - The vehicle's spaciousness and comfort features, such as adjustable rear seat angles and low noise levels, cater well to family usage scenarios [2] - The S7's electric drive system boasts a maximum power of 200kW and a 0-100 km/h acceleration time of 5.9 seconds, with competitive energy consumption figures [3] Product Performance - The Xinghai S7 offers superior rear headroom and trunk space compared to competitors like the Roewe D7, despite slightly lower legroom [2] - The vehicle features an FSD adjustable suspension system, providing enhanced vibration filtering and a quiet cabin noise level of 64dB at 120 km/h, outperforming models like the XPeng MONA 03 and Roewe D7 [2] - The 555 km pure electric version has an energy consumption rate of 11.9 kWh per 100 km (CLTC), the lowest in its class, and includes an efficient motor with a 94.5% efficiency rating [3] Market Positioning - As the flagship model of Dongfeng Fengxing's new energy series, the Xinghai S7 is positioned as a representative of the "national team" in the new energy vehicle sector [4] - The S7 differentiates itself through reliable traditional manufacturing and a unique product definition, establishing a reference point in a competitive market alongside new brands like Xiaomi's SU7 [4] - The growth trajectory of the Xinghai S7 serves as a reference model for traditional automakers undergoing transformation in the rapidly evolving new energy vehicle landscape [4]

Core Viewpoint - Changan Automobile Group has successfully transformed into an independent central enterprise, seizing opportunities for independent development and aiming to become a world-class automotive group with global competitiveness and core technologies [3][4][12]. Group 1: Company Transformation - Changan has a history of overcoming challenges, from its establishment to becoming an independent central enterprise, showcasing its resilience and ability to adapt [3][4]. - The restructuring process began with announcements in February 2023, leading to Changan's official separation from the military industry group by June 2023, marking a significant milestone in its development [4][6]. - The company aims to leverage its new status to enhance its strategic development and global planning, ensuring that the restructuring will not affect its existing strategies [4][6]. Group 2: Leadership and Management Changes - Changan has undergone significant management changes, including the appointment of several young executives, which reflects its commitment to innovation and adaptability [8][9]. - The company has embraced a culture of meritocracy, promoting younger leaders to key positions, which has contributed to its dynamic growth and responsiveness to market demands [8][9]. Group 3: Brand Development and Market Position - Changan has launched three new brands—Avita, Deep Blue, and Changan Qiyuan—targeting different segments of the electric vehicle market, demonstrating its strategic foresight in the face of industry transformation [12][13]. - The company achieved significant sales milestones, with a projected total revenue of 355 billion yuan and an expected sales volume of 3 million vehicles in 2023, including 1 million in the new energy sector [12][13]. Group 4: Future Outlook - Changan's leadership expresses optimism about the future, highlighting the vast opportunities available and the company's preparedness to capitalize on them [12]. - The company is positioned to continue its growth trajectory, driven by its innovative spirit and commitment to high-quality development in the automotive industry [12][13].