"奶中精华" 奶皮子是鲜牛奶或羊奶煮沸后表面凝结的一层含脂肪的薄皮，浓缩了牛奶中的多种精华营养素，营养密 度较高，被誉为"奶中精华"。 ★ 它富含优质蛋白与乳脂肪，每百克中蛋白质约12.2克，脂肪高达42.9克[1]，能快速为身体供能，尤其 适合寒冷地区或体力消耗大的人群； ★ 奶皮子也是钙的天然宝库，每百克奶皮子中含钙818毫克[1]，远高于大多乳类及制品，钙能刺激骨基 质和骨细胞生长，有益于骨骼健康。 来源：北京市疾病预防控制中心微信公众号 【营养与食品】奶皮子——既是"奶中精华"也是"热量浓缩"，如何科学享用 奶皮子，那一层浮在煮沸奶面上的凝脂薄衣，是草原牧民家中最朴素也最珍贵的馈赠。它醇厚香甜，入 口即化，奶香中透着脂肪的润泽，是奶茶中的温柔伴侣，是炒米间的绵密点缀，更是中秋时节"奶皮子 月饼"里那一口化不开的乡愁。 ★ 普通人尝鲜应点到为止，不宜多食，并相应减少其他油脂摄入，以免增加慢性病患病风险； ★ 各类人群食用后均应立即清水漱口，有条件的话最好刷牙，彻底清除残留在牙齿上的奶渍。 ★ 婴幼儿与儿童可在家长看护下少量尝试，而对牛奶蛋白过敏者则需彻底远离。 综上，奶皮子是草原的馈赠，是味蕾的诗篇。我 ...

Core Insights - The sudden popularity of "奶皮子糖葫芦" (milk skin candied hawthorn) has led to significant price increases and consumer interest, with prices reaching as high as 98 yuan per skewer [1][4][6] - The demand for milk skin has surged, causing shortages and driving prices up from 10 yuan per 100g to 30 yuan per 100g, surpassing the price increase of gold this year [6][12] - The rise of this product is attributed to its alignment with current consumer trends, particularly the emotional value it provides, combining nostalgia with novelty [7][12] Market Dynamics - The order volume for candied hawthorn has increased over three times since October, with milk skin candied hawthorn orders growing by 109% month-over-month [4] - The product's popularity has led to a significant increase in social media engagement, with related videos on platforms like Douyin (TikTok) garnering over 11 billion views and 240 million likes [9] - The rapid rise in popularity has also led to discussions about the sustainability of such trends, as many similar food fads have faded after initial success [13] Consumer Behavior - Consumers are drawn to the visual appeal and social sharing potential of milk skin candied hawthorn, which has become a "social currency" on platforms like Weibo and Xiaohongshu [7][12] - The product's success is not solely due to its taste but also its presentation and the cultural resonance it has with consumers, particularly younger demographics [12] - The phenomenon reflects a broader trend in the food industry where traditional elements are reinterpreted for modern consumption, creating a blend of nostalgia and innovation [12] Supply Chain Implications - The increase in demand has strained supply chains, leading to reports of milk skin shortages and affecting the availability of related products [4][6] - The logistics of producing and transporting milk skin are complex, requiring cold chain management, which adds to the overall cost and pricing dynamics [6] - The rapid commercialization of such products relies on low-cost, fast-iteration supply chains that can quickly respond to market trends [12]

Core Insights - The emergence of "奶皮子" (milk skin) as a trendy food item has led to a surge in its popularity, particularly in combination with traditional snacks like sugar-coated hawthorn [2][4][5] - The price of "奶皮子" has skyrocketed, with reports of prices increasing from 10 yuan to 42 yuan per piece within a week, reflecting high demand and limited supply [5][7][22] - Various brands are rapidly incorporating "奶皮子" into their product lines, including beverages and desserts, indicating a broader trend of leveraging regional specialties for urban consumer markets [9][27][29] Market Trends - The "奶皮子" phenomenon has transformed into a widespread trend across delivery and social media platforms, with numerous products featuring this ingredient [7][9] - The rapid rise in popularity has led to a supply shortage, with manufacturers struggling to meet demand despite price increases of 30% to 50% [22][23] - The trend is reminiscent of previous food fads, where a single item becomes a base for various culinary innovations, showcasing the cyclical nature of food trends in urban markets [29][31] Consumer Behavior - Consumers are experiencing mixed reactions to "奶皮子," with some enjoying its rich flavor while others find it overwhelming, highlighting the diverse preferences within the market [21][14] - The confusion surrounding the authenticity of "奶皮子" products has emerged, as many items marketed as "奶皮子" do not adhere to traditional definitions, leading to dissatisfaction among consumers from its native regions [16][21] - The trend has sparked a cultural curiosity among urban consumers, who are increasingly interested in regional delicacies, further driving the demand for "奶皮子" products [25][32]

Core Insights - The popularity of Xinjiang-style mooncakes is rising, especially during the Mid-Autumn Festival, with unique flavors attracting both locals and tourists [1][2] - Online sales of Xinjiang mooncakes have surged, with significant demand leading to the expansion of local bakeries into small factories [2] - The historical significance of mooncakes in Xinjiang dates back to the Tang Dynasty, showcasing a long-standing cultural connection [3] Group 1: Market Trends - Xinjiang mooncakes, particularly the "local mooncakes," are made with regional ingredients like rose jam, walnuts, and dates, offering a unique taste profile [1] - Sales of mooncakes have increased significantly, with some stores reporting a rapid turnover and high demand for specific flavors like milk skin mooncakes [1][2] - Online platforms have seen a rise in the popularity of Xinjiang mooncakes, with some businesses shipping thousands of mooncakes daily to major cities [2] Group 2: Business Development - A bakery in Hotan has transformed from a 40-square-meter shop into a small factory with 20 employees to meet the growing demand for mooncakes [2] - The introduction of innovative flavors has contributed to the success of local bakeries, with some achieving annual sales growth by leveraging online sales channels [2] - Young entrepreneurs are capitalizing on the trend by engaging in purchasing and reselling Xinjiang mooncakes across the country [2]