新华社呼和浩特1月29日电 题：在内蒙古嘎鲁图感受奶皮子的"七十二变" 新华社记者安路蒙 嘎鲁图镇顺应新消费趋势，通过举办奶食品创新创意大赛、"了不起的奶皮匠人"评选等活动，点燃 了广大奶牛养殖户、食品个体工商户的创意。一时间，小镇变成了"风味实验室"。奶皮子火锅、奶皮子 咖啡、奶皮子披萨、奶皮子月饼等"花式吃法"，不仅满足了消费者多元化、时尚化的餐饮需求，更让奶 皮子的价值实现了倍增，让牧民的"钱袋子"鼓了起来。 从牧民家自制的餐点，到走向全国市场的商品，奶皮子的"出圈"并非偶然。这种天然、高蛋白的传 统美食，契合现代人对优质食材的追求。而嘎鲁图，这座因制作出"最大的奶皮"而被誉为"奶皮小镇"的 地方，敏锐地抓住了这股风潮。 奶皮子的走红，背后是一套系统性的产业振兴逻辑。 早在2022年，嘎鲁图镇就启动了奶业振兴产业链项目。在上游，当地轮茬种植早熟燕麦草和青贮玉 米4000余亩，建设饲草料"中央厨房"，为周边1300余户农牧民供应稳定优质的饲草；同时引进优质娟姗 牛，并推动奶牛单产提升。一系列组合拳下来，全镇牛奶年产量已从2022年的81.7万公斤大幅跃升至近 500万公斤，为奶皮产业提供了优质的奶源保障。 ...

Core Viewpoint - Milk skin, known as "the essence of milk," is a nutrient-dense layer formed on the surface of boiled milk, offering both rich flavors and high caloric content [2][3]. Nutritional Benefits - Milk skin is rich in high-quality protein and fat, containing approximately 12.2 grams of protein and 42.9 grams of fat per 100 grams, making it a quick energy source, especially suitable for those in cold regions or with high physical exertion [2]. - It is also a natural source of calcium, with 818 milligrams per 100 grams, significantly higher than most dairy products, promoting bone health [2]. Caloric and Health Considerations - While nutrient-dense, milk skin is also a "caloric bomb," characterized by high calories and fat content, which can lead to digestive issues such as bloating or diarrhea if consumed excessively, particularly for those with weaker digestive systems [3]. - The fat in milk skin is primarily saturated fatty acids, constituting 58.8% of total fatty acids, which can elevate low-density lipoprotein levels and increase the risk of cardiovascular diseases if consumed in excess [3]. Consumption Recommendations - Individuals managing weight, obesity, or conditions like hypertension and diabetes should consume milk skin cautiously [4]. - General consumers are advised to enjoy it in moderation and reduce other fat intake to mitigate chronic disease risks [4]. - After consumption, it is recommended to rinse the mouth with water or brush teeth to remove residual milk residues [4]. Special Considerations for Children - Infants and children may try milk skin in small amounts under parental supervision, while those allergic to cow's milk protein should avoid it entirely [5].

Core Insights - The sudden popularity of "奶皮子糖葫芦" (milk skin candied hawthorn) has led to significant price increases and consumer interest, with prices reaching as high as 98 yuan per skewer [1][4][6] - The demand for milk skin has surged, causing shortages and driving prices up from 10 yuan per 100g to 30 yuan per 100g, surpassing the price increase of gold this year [6][12] - The rise of this product is attributed to its alignment with current consumer trends, particularly the emotional value it provides, combining nostalgia with novelty [7][12] Market Dynamics - The order volume for candied hawthorn has increased over three times since October, with milk skin candied hawthorn orders growing by 109% month-over-month [4] - The product's popularity has led to a significant increase in social media engagement, with related videos on platforms like Douyin (TikTok) garnering over 11 billion views and 240 million likes [9] - The rapid rise in popularity has also led to discussions about the sustainability of such trends, as many similar food fads have faded after initial success [13] Consumer Behavior - Consumers are drawn to the visual appeal and social sharing potential of milk skin candied hawthorn, which has become a "social currency" on platforms like Weibo and Xiaohongshu [7][12] - The product's success is not solely due to its taste but also its presentation and the cultural resonance it has with consumers, particularly younger demographics [12] - The phenomenon reflects a broader trend in the food industry where traditional elements are reinterpreted for modern consumption, creating a blend of nostalgia and innovation [12] Supply Chain Implications - The increase in demand has strained supply chains, leading to reports of milk skin shortages and affecting the availability of related products [4][6] - The logistics of producing and transporting milk skin are complex, requiring cold chain management, which adds to the overall cost and pricing dynamics [6] - The rapid commercialization of such products relies on low-cost, fast-iteration supply chains that can quickly respond to market trends [12]

Core Insights - The emergence of "奶皮子" (milk skin) as a trendy food item has led to a surge in its popularity, particularly in combination with traditional snacks like sugar-coated hawthorn [2][4][5] - The price of "奶皮子" has skyrocketed, with reports of prices increasing from 10 yuan to 42 yuan per piece within a week, reflecting high demand and limited supply [5][7][22] - Various brands are rapidly incorporating "奶皮子" into their product lines, including beverages and desserts, indicating a broader trend of leveraging regional specialties for urban consumer markets [9][27][29] Market Trends - The "奶皮子" phenomenon has transformed into a widespread trend across delivery and social media platforms, with numerous products featuring this ingredient [7][9] - The rapid rise in popularity has led to a supply shortage, with manufacturers struggling to meet demand despite price increases of 30% to 50% [22][23] - The trend is reminiscent of previous food fads, where a single item becomes a base for various culinary innovations, showcasing the cyclical nature of food trends in urban markets [29][31] Consumer Behavior - Consumers are experiencing mixed reactions to "奶皮子," with some enjoying its rich flavor while others find it overwhelming, highlighting the diverse preferences within the market [21][14] - The confusion surrounding the authenticity of "奶皮子" products has emerged, as many items marketed as "奶皮子" do not adhere to traditional definitions, leading to dissatisfaction among consumers from its native regions [16][21] - The trend has sparked a cultural curiosity among urban consumers, who are increasingly interested in regional delicacies, further driving the demand for "奶皮子" products [25][32]

Core Insights - The popularity of Xinjiang-style mooncakes is rising, especially during the Mid-Autumn Festival, with unique flavors attracting both locals and tourists [1][2] - Online sales of Xinjiang mooncakes have surged, with significant demand leading to the expansion of local bakeries into small factories [2] - The historical significance of mooncakes in Xinjiang dates back to the Tang Dynasty, showcasing a long-standing cultural connection [3] Group 1: Market Trends - Xinjiang mooncakes, particularly the "local mooncakes," are made with regional ingredients like rose jam, walnuts, and dates, offering a unique taste profile [1] - Sales of mooncakes have increased significantly, with some stores reporting a rapid turnover and high demand for specific flavors like milk skin mooncakes [1][2] - Online platforms have seen a rise in the popularity of Xinjiang mooncakes, with some businesses shipping thousands of mooncakes daily to major cities [2] Group 2: Business Development - A bakery in Hotan has transformed from a 40-square-meter shop into a small factory with 20 employees to meet the growing demand for mooncakes [2] - The introduction of innovative flavors has contributed to the success of local bakeries, with some achieving annual sales growth by leveraging online sales channels [2] - Young entrepreneurs are capitalizing on the trend by engaging in purchasing and reselling Xinjiang mooncakes across the country [2]