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四川推进文旅产业全域全业态发展 “百业+”共绘文旅新前景
Si Chuan Ri Bao· 2025-08-17 00:45
Group 1 - The core viewpoint emphasizes the integration of cultural tourism with various industries in Sichuan, aiming for a comprehensive development strategy that enhances both sectors [1][3][7] - Sichuan's cultural tourism market is evolving, facing challenges in both demand and supply, necessitating a broader approach that includes elements like commerce, health, and education [3][6] - The provincial government is promoting a dual approach of "cultural tourism + various industries" and "various industries + cultural tourism" to create a more diversified and collaborative development path [7][8] Group 2 - Leshan city has successfully combined its culinary offerings with tourism, achieving a restaurant revenue of 11.189 billion and welcoming over 100 million visitors in 2024 [2] - Yibin has established 60 educational tourism bases, attracting over 700,000 visitors and generating more than 40 million in revenue in 2024 [6] - The integration of cultural tourism with the liquor industry in Luzhou has led to the development of a comprehensive liquor industry park, enhancing the cultural tourism experience [8][9] Group 3 - The city of Ziyang aims to enhance its tourism appeal by integrating existing resources and creating new attractions, such as the digital display center for Anju Stone Carvings [5][6] - The establishment of a management system for outdoor sports in the Hailuo Valley reflects the growing trend of combining outdoor activities with tourism [9] - The ongoing reforms in the management of the Giant Panda National Park are expected to streamline operations and create new opportunities for cultural tourism development [9]
资阳文旅融合发展做靓四张品牌 有好路,更要有好景
Si Chuan Ri Bao· 2025-08-05 03:13
Core Insights - The opening of Fantawild Colorful Spring and Autumn in Ziyang is expected to transform the city into a suburban tourism destination within the Chengdu metropolitan area, enhancing its tourism appeal [1] - The successful launch of Fantawild Water World, which attracted 275,000 visitors in its first month, indicates strong demand for tourism in the region [2] - The integration of transportation infrastructure, such as the Ziyang Line of the rail transit, has significantly increased visitor numbers, with a 10% rise in overall passenger flow and over 40% at the Ziyang Airport Station [2] Group 1: Visitor Attraction and Infrastructure - Fantawild Water World received 13,700 visitors on its opening day, showcasing its immediate popularity [2] - The Ziyang government aims to develop a comprehensive cultural tourism brand to boost the local economy [1][2] - The proximity of the Ziyang Airport Station to Fantawild Water World has been a key factor in attracting visitors from Chengdu [2] Group 2: Development of Supporting Projects - Additional projects are being developed around Fantawild, including the Yiyun Digital Art Center and an outlet leisure plaza, to enhance the visitor experience [3] - The Ziyang government is focusing on creating a diverse range of cultural tourism experiences, including archaeological parks and red tourism sites [5] Group 3: Visitor Retention Strategies - Fantawild Colorful Spring and Autumn employs an open reservation system, allowing free entry and optional purchases, which has increased the average stay duration to 6.8 hours [4][5] - Ziyang is developing four key cultural tourism brands to attract and retain visitors, including the Mengxi River archaeological site and the An Yue Stone Carvings [5] Group 4: Comprehensive Experience Ecosystem - Ziyang is building a full-chain experience ecosystem that includes transportation, accommodation, dining, and entertainment [6] - The city has established a robust transportation network with 8 dedicated tourism lines and 15 direct routes to scenic spots, achieving a 90% coverage of 3A-level attractions [6] - Ziyang's hotel capacity exceeds 16,000 rooms, and the city is enhancing its culinary offerings by promoting local specialties and attracting renowned dining brands [6]
推进文化和旅游深度融合发展,加快打造成都都市圈近郊游目的地 破解“过境不留” 资阳让城市更“好耍”
Si Chuan Ri Bao· 2025-07-17 07:18
Core Viewpoint - The article discusses the transformation of Ziyang from a transit city to a tourist destination within the Chengdu metropolitan area, highlighting the development of cultural and tourism integration as a key strategy for attracting visitors [5][10]. Group 1: Cultural and Tourism Development - Ziyang is currently facing challenges due to a lack of well-known cultural tourism brands, which has resulted in it being perceived as a transit point for travelers between Chengdu and other locations [5]. - The opening of Ziyang Fantawild Water World on June 28 has shown promising results, attracting 76,000 visitors in just nine days, with over half coming from Chengdu [5][11]. - The Ziyang Municipal Committee has approved a plan to promote deep integration of culture and tourism, aiming to establish Ziyang as a suburban tourist destination for the Chengdu metropolitan area [5][10]. Group 2: Archaeological and Cultural Resources - The Mengxi River site in Ziyang has been recognized as one of the "Top Ten Archaeological Discoveries of 2024," with findings dating back 80,000 to 60,000 years, contributing significantly to the understanding of human evolution in East Asia [7]. - Ziyang boasts a rich array of cultural resources, including the Mengxi River site, Anyue Stone Carvings, and the birthplace of Chen Yi, forming a comprehensive cultural chain from ancient human origins to modern art [7][8]. - The city has 1,893 immovable cultural relics, including 616 grottoes and ancient stone carvings, ranking first in the province [8]. Group 3: Brand Development and Marketing Strategies - Ziyang is working to overcome the fragmentation and lack of branding in its cultural tourism offerings, with initiatives like the Anyue Grotto Digital Exhibition Center attracting 110,000 visitors since its opening [9][10]. - The Chen Yi hometown area is being developed as a key cultural tourism brand, with plans for a new cultural street to enhance the visitor experience and increase secondary spending [10]. - The city aims to leverage its unique cultural resources to create differentiated competitive advantages in the regional tourism landscape [10]. Group 4: Service Enhancement and Visitor Experience - Ziyang Fantawild Water World has seen a daily average of 8,400 visitors, indicating strong interest despite adverse weather conditions [11]. - The city is implementing various quality improvement actions, including the development of local cuisine, high-quality accommodations, and new tourism experiences to encourage longer stays [12]. - Ziyang has introduced a "ticket root+" discount program to promote cross-sector collaboration and enhance the overall visitor experience [11][12].