Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].

Group 1 - The BYD Song family achieved domestic sales of 84,088 units in the first month of Q2, maintaining its position as the leading SUV family in China's automotive market despite challenges from seasonal sales downturns and increased competition [2] - In the first four months of this year, the cumulative sales of the Song family exceeded 350,000 units, with significant growth in overseas markets, indicating strong recognition of the vehicle series among domestic and international consumers [3] - The Song PLUS series, recognized as the "National SUV," holds a core market position, with its pure electric model, Song PLUS EV, featuring a blade battery and intelligent temperature control system, achieving an 85% range retention rate in -35℃ conditions [5] Group 2 - In April, BYD's overseas export sales surpassed 79,000 units, marking a year-on-year increase of 90.8%, with the Song family contributing significantly to this growth [6] - The Song family models, including Song PLUS DM-i, EV, and Song Pro DM-i, collectively exported nearly 30,000 units, with total exports approaching 120,000 units in the first four months of the year [6] - BYD's sales in key European markets, including Spain, Italy, France, the UK, and Germany, have surpassed Tesla, with a total of 11,123 units sold across 14 European countries compared to Tesla's 6,253 units [6] Group 3 - The Song family's performance reflects BYD's over 20 years of technological accumulation in the new energy vehicle sector, from the DM-i super hybrid technology to the blade battery, which has redefined global power battery safety standards [9] - The Song family is positioned as a global SUV series, expanding its footprint in Europe, Southeast Asia, and South America, and is becoming a prominent representative of Chinese new energy SUVs in international markets [8]