Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].

Group 1 - The BYD Song family achieved domestic sales of 84,088 units in the first month of Q2, maintaining its position as the leading SUV family in China's automotive market despite challenges from seasonal sales downturns and increased competition [2] - In the first four months of this year, the cumulative sales of the Song family exceeded 350,000 units, with significant growth in overseas markets, indicating strong recognition of the vehicle series among domestic and international consumers [3] - The Song PLUS series, recognized as the "National SUV," holds a core market position, with its pure electric model, Song PLUS EV, featuring a blade battery and intelligent temperature control system, achieving an 85% range retention rate in -35℃ conditions [5] Group 2 - In April, BYD's overseas export sales surpassed 79,000 units, marking a year-on-year increase of 90.8%, with the Song family contributing significantly to this growth [6] - The Song family models, including Song PLUS DM-i, EV, and Song Pro DM-i, collectively exported nearly 30,000 units, with total exports approaching 120,000 units in the first four months of the year [6] - BYD's sales in key European markets, including Spain, Italy, France, the UK, and Germany, have surpassed Tesla, with a total of 11,123 units sold across 14 European countries compared to Tesla's 6,253 units [6] Group 3 - The Song family's performance reflects BYD's over 20 years of technological accumulation in the new energy vehicle sector, from the DM-i super hybrid technology to the blade battery, which has redefined global power battery safety standards [9] - The Song family is positioned as a global SUV series, expanding its footprint in Europe, Southeast Asia, and South America, and is becoming a prominent representative of Chinese new energy SUVs in international markets [8]

Summary of BYD's Q4 2024 Earnings Call Company Overview - The document pertains to BYD, a leading electric vehicle manufacturer in China. Key Financial Metrics - **Total Revenue**: BYD's total revenue for Q4 2024 was 275 billion yuan, with automotive-related revenue approximately 220 billion yuan. [3] - **Automotive Revenue Growth**: Automotive-related revenue grew by 39% quarter-over-quarter and 54% year-over-year, driven by increased sales. [4][3] - **Vehicle Sales**: BYD sold 1.51 million passenger vehicles in Q4 2024, averaging about 500,000 vehicles per month, representing a 34% increase from Q3 and a 61% increase year-over-year. [4][3] Revenue Per Vehicle - **Average Revenue per Vehicle**: The average revenue per vehicle was 145,000 yuan, which increased by over 5,000 yuan quarter-over-quarter but decreased by 6,000 yuan year-over-year. [5][4] - **Factors Influencing Revenue**: The increase was attributed to a higher proportion of the DM5.0 model and the launch of new models, while the year-over-year decrease was primarily due to industry-wide price reductions. [5] Profitability Metrics - **Gross Margin**: The gross margin for automotive business was 25.4%, remaining stable quarter-over-quarter and slightly improving year-over-year. [6][4] - **Single Vehicle Profit**: The non-recurring profit per vehicle was approximately 8,600 yuan, stable compared to the previous quarter. If excluding non-recurring items, the profit per vehicle was about 10,000 yuan. [7] Cost Management - **Expense Control**: BYD adopted a conservative approach to expense management, significantly increasing provisions for after-sales service fees, totaling 87 billion yuan in the second half of 2024. [8] - **R&D Investment**: R&D expenditure reached a record high of 20 billion yuan in Q4, indicating a strong commitment to technological advancement. [9] Capital Expenditure and Asset Management - **Capital Expenditure**: BYD's capital expenditure decreased by approximately 20% year-over-year, with cash outflows for intangible and fixed assets dropping from 1,200 billion yuan in 2023 to 970 billion yuan in 2024. [10] - **Fixed Assets**: The total fixed assets are expected to decline for the first time by the end of 2024, suggesting accelerated depreciation and profit release in the future. [11] Cash Flow Position - **Operating Cash Flow**: Operating cash flow reached a historical high of 77 billion yuan, with total cash reserves exceeding 150 billion yuan, the highest among automotive companies. [13][4] Overall Financial Trends - **Transition in Growth Strategy**: BYD's financial report indicates a significant shift from rapid growth and expansion to a focus on performance realization, characterized by reduced capital expenditure, declining fixed assets, and improved cash flow. [14] Additional Insights - **Depreciation Impact**: The depreciation per vehicle was approximately 12,000 yuan, which is significantly higher than the industry average. A reduction in this figure could lead to a substantial increase in profit per vehicle. [12] This summary encapsulates the key points from BYD's Q4 2024 earnings call, highlighting the company's strong performance, strategic focus on cost management, and future profitability potential.