Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].

01 事件概述 公司发布2月销量公告，2月批发总销量20.5万辆，同比+83.9%，环比-23.2%；1-2月批发总销量47.2万辆，同比 +45.2%。其中，2月新能源销量98,433辆，同比+193.8%，环比-18.7%，渗透率48.0%；1-2月新能源累计22.0万辆， 同比+121.0%。 分品牌看：吉利品牌2月销量17.4万辆（银河76,132辆（含几何））；极氪2月销量14,049辆；领克2月销量17,238 辆。 02 分析判断 ► 1-2 月新能源销量同比大增 龙二地位加强 2 月公司 总批发销量 20.5 万辆，同比 +83.9% ，环比 -23.2% ； 1-2 月乘用车累计销量 47.2 万辆，同比 +45.2% ；新能源累计 22.0 万辆，同比 +121.0% 。 2 月，银河 L6 、 L7 25 款正式上市，售价分别 7.98 万 -14.98 万元、 11.58-14.88 万元，改款切换 1 挡 DHT ，价格进一步下探。后续，吉利银河计划推出 5 款全新 新能源车型（ 2 款 SUV 、 3 款轿车），覆盖主流市场，强化 10-20 万以下新能源龙二地位，挑战 2025 ...