Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].

Core Viewpoint - The automotive industry is experiencing a fierce "price war" that has raised concerns among industry stakeholders, including organizations, government departments, and experts, who oppose the unrestrained nature of this competition [2][8]. Price War Dynamics - A new wave of price cuts began in late May 2023, with major companies like BYD, Geely, and Chery announcing significant discounts on multiple models, with reductions reaching up to 53,000 yuan [3][4]. - The price cuts are primarily focused on economic vehicles priced between 100,000 to 200,000 yuan, affecting both fuel and new energy vehicles [4][11]. Industry Impact - The automotive industry's profit margin has dropped to 4.1%, which is below the average profit margin of 5.6% for downstream industrial enterprises [5][6]. - The ongoing price war has led to reduced R&D budgets for some companies, with NIO planning a 15% cut in R&D expenses for the second quarter [6][12]. Consumer Behavior - While some consumers are taking advantage of the discounts, others are hesitant to make purchases, anticipating further price reductions in the future [5][11]. - The increase in inventory levels, reaching 3.5 million vehicles by the end of April 2023, has pressured companies to lower prices to clear stock [11][12]. Regulatory Response - The China Automobile Industry Association has issued an initiative to oppose bottomless price wars, with support from the Ministry of Industry and Information Technology [14][15]. - Experts emphasize the need for legal frameworks to regulate the industry and prevent irrational competition [14][15]. Future Outlook - Industry leaders suggest a shift from price competition to value competition, focusing on innovation and differentiation to enhance market positioning [18][19]. - The automotive sector is urged to adapt marketing strategies to reflect the evolving nature of vehicles as smart mobility tools rather than mere transportation means [19][20].

Core Insights - The automotive market is experiencing a promotional surge ahead of the "6.18" shopping festival, with numerous brands announcing price cuts and promotional offers [1][3] - The China Automobile Industry Association has issued a statement advocating for fair competition and opposing reckless price wars, which are seen as detrimental to the industry's health [1][5] - Companies like SAIC-GM are focusing on profitability and sustainable business practices, rejecting the notion of engaging in price wars [4][6] Group 1: Promotional Activities - Multiple automotive brands, including SAIC-GM, Geely, Chery, and others, have announced significant price reductions and promotional offers since mid-May [1] - Chery has launched limited-time discounts on over 30 models, with some vehicles being offered at substantial reductions [3] - Cadillac has introduced a "one-price" sales model for its new XT4 SUV, which has led to a significant increase in sales [2] Group 2: Industry Response to Price Wars - The China Automobile Industry Association has highlighted the negative impact of price wars on normal business operations and the supply chain [5] - The Ministry of Industry and Information Technology has expressed support for the Association's stance, emphasizing the need for innovation and quality over price competition [5] - Executives from various companies, including SAIC-GM and Dongfeng Honda, have reiterated the importance of maintaining profitability and avoiding unsustainable practices [6]

或许是出于这样的紧迫感，在5月26日举办的一汽奔腾悦意07上市发布会上，出现了让人出乎意料的一 幕：为了验证"悦意07内饰采用零苯无异味灵芝皮材质，环保生物基，零苯无异味"的卖点，一位高管接 过浸泡了该车座椅皮革的清水，在现场一饮而尽后表示："口感不错，我干了。" 在悦意07上市发布会现场，一汽奔腾董事长、党委书记刘忠忱（左4）与奔腾品牌代言人朱亚文（左5） 共同为首批车主隆重交车。 在新能源汽车加快普及的过程中，插混紧凑型SUV扮演着极为重要的角色。它既凭借着高度实用性、性 价比吸引了大量消费者，又因为比亚迪宋Pro DM-i、宋PLUS DM-i及吉利银河L7等明星车型的存在，面 临着空前激烈的市场竞争。 对于正在为销量反弹而奋斗、并急于在新能源赛道建立"品牌护城河"的一汽奔腾来说，杀入插混紧凑型 SUV市场，注定会是一场难度不小的"攻擂战"。 统计数据显示，2024年一汽奔腾累计销量为150777辆，同比增长25%；其中新能源汽车销量为82872 辆，同比增长214%，新能源渗透率达到55%。值得注意的是，去年5月上市的奔腾小马，全年累计销售 57863辆，占一汽奔腾当年销量约38.4%。 事实上，一汽 ...

01 事件概述 公司发布2月销量公告，2月批发总销量20.5万辆，同比+83.9%，环比-23.2%；1-2月批发总销量47.2万辆，同比 +45.2%。其中，2月新能源销量98,433辆，同比+193.8%，环比-18.7%，渗透率48.0%；1-2月新能源累计22.0万辆， 同比+121.0%。 分品牌看：吉利品牌2月销量17.4万辆（银河76,132辆（含几何））；极氪2月销量14,049辆；领克2月销量17,238 辆。 02 分析判断 ► 1-2 月新能源销量同比大增 龙二地位加强 2 月公司 总批发销量 20.5 万辆，同比 +83.9% ，环比 -23.2% ； 1-2 月乘用车累计销量 47.2 万辆，同比 +45.2% ；新能源累计 22.0 万辆，同比 +121.0% 。 2 月，银河 L6 、 L7 25 款正式上市，售价分别 7.98 万 -14.98 万元、 11.58-14.88 万元，改款切换 1 挡 DHT ，价格进一步下探。后续，吉利银河计划推出 5 款全新 新能源车型（ 2 款 SUV 、 3 款轿车），覆盖主流市场，强化 10-20 万以下新能源龙二地位，挑战 2025 ...

吉利汽车系列 车中旭霞 深度报告： 《吉利汽车（00175.HK）-三大改革开启新一轮增长周期》——2025-02-07 《吉利汽车（00175.HK）-4.0时代开启强势周期，模块化架构优势突出 》 ——2021-10-14 点评报告： 《吉利汽车（00175.HK）系列十五：智能电混轿车银河L6发布，银河L7销量连续破万》——2023-09-19 《吉利汽车（00175.HK）系列十四：重大事件快评：极氪X重磅发布，产品矩阵再升级》——2023-04-16 《吉利汽车（00175.HK）点评：中高端新能源系列"银河"发布，纯电及混动全序列布局》——2023-02-28 《吉利汽车（00175.HK）点评：极氪建议分拆独立上市，11月销量同比增长7%》——2022-12-15 核心观点 吉利汽车是民营车企和自主品牌的探路者 吉利汽车控股有限公司是我国自主品牌乘用车领军企业，主营乘用车及核心零部件的研发、生产和销售，公司覆盖吉 利品牌、银河、几何、极氪、领克等子品牌。公司与控股集团过往近30年的发展史，整体可分为四个阶段：1.0机械时 代、2.0时代、3.0精品车时代、4.0科技时代。公司旗下车型销量2024 ...