围绕家长的现实需求，腾讯在2025年上线了两项赋能监管的工具，其中"游戏临时开关"支持家长灵活设 定单次游戏时长，加强对亲子共号场景的管控；"家长自助下发人脸识别"则允许其主动发起人脸核验， 仅家长本人通过人脸才可进行游戏，更加便捷地管控孩子冒用家长账号进行游戏的问题。 唐贾军介绍，报告来自近5000份问卷调查，数据显示，2025年未成年人每周游戏时长控制在3小时以内 的比例达到71%，这一数据连续四年保持稳定。 然而，家庭监护缺位问题日益凸显，在超时游戏的未成年人中，利用父母或长辈的账号、信息解除防沉 迷限制的比例高达73.4%，且用相同方式解除充值限制的比例也达到了近四成，游戏未保进入"家庭攻 坚"阶段。 可以看出，家庭监管成为影响防沉迷成效的关键因素，本应履行监护职责的家长，反而成了帮助孩子绕 开防沉迷措施的"协助者"。具体来看，有44.84%的家长曾帮孩子用家长身份证注册，有25.67%的家长 对"孩子偷用身份"表示知情。另有超2成未成年人与家长共用游戏账号。面对这一现状，唐贾军强调， 未保需加强家庭教育，尤其是父母协助孩子"超时游戏"的状况需进一步解决。 与此同时，针对家庭履责问题，游戏企业也在积极 ...

证券时报记者吴瞬 在工具迭代并行的同时，如何帮助家长学会监管，赋予技术以"温度"也成了企业探索的新方向。比如腾 讯的"AI助手+人工视频柜台"，手把手协助家长学会监管，又或是尝试引入AI技术生成可视化的行为洞 察报告，帮助监护人基于理解与沟通的积极引导孩子。这种"技术+服务"的体系，有效解决了家庭监护 的障碍。 可以看出，家庭监管成为影响防沉迷成效的关键因素，本应履行监护职责的家长，反而成了帮助孩子绕 开防沉迷措施的"协助者"。具体来看，有44.84%的家长曾帮孩子用家长身份证注册，有25.67%的家长 对"孩子偷用身份"表示知情。另有超2成未成年人与家长共用游戏账号。面对这一现状，唐贾军强调， 未保需加强家庭教育，尤其是父母协助孩子"超时游戏"的状况需进一步解决。 与此同时，针对家庭履责问题，游戏企业也在积极主动探索如何为家庭监护赋能。分论坛上，腾讯未保 体系技术负责人涂海龙分享了相关实践，他表示，考虑到部分家长用网能力有限，在日常监管场景下存 在管理难点，腾讯游戏设计了便捷的游戏监管工具，希望将"禁止"转化为可协商的"管理"。 围绕家长的现实需求，腾讯在2025年上线了两项赋能监管的工具，其中"游戏临时开 ...

Core Viewpoint - Tencent and NetEase have implemented a gaming time restriction calendar for minors during the summer vacation, limiting gameplay to specific hours and total time to 27 hours over the holiday period [1][2]. Group 1: Tencent's Measures - Tencent's gaming time restriction for minors is set from July 1 to August 31, allowing gameplay only on Fridays, Saturdays, and Sundays from 8 PM to 9 PM [1]. - New features introduced by Tencent include "temporary game switch" for parents to set time limits on gaming accounts and "parental self-service facial recognition" for more discreet control [2][3]. - The "temporary game switch" allows parents to flexibly manage gaming time, while the facial recognition feature helps prevent direct conflicts between parents and children [3][4]. Group 2: NetEase's Initiatives - NetEase has launched a "black and gray industry governance action" to extend minor protection strategies beyond in-game restrictions to comprehensive external governance [4]. - The initiative includes combating the sale of real-name accounts and facial verification services to minors, with over 61,000 accounts banned this year to prevent identity misuse [4]. - NetEase has also addressed external fraud by collaborating with third-party platforms, processing over 26,000 fraudulent content cases and banning 234 accounts related to violations in the first half of 2025 [4].

Core Insights - The "2025 Summer Minor Protection Special Action" has been officially launched by Tencent Games to enhance the protection of minors in online gaming, building on previous regulations and focusing on family education and behavior management systems [2] - Since the implementation of the "830 New Regulations" in 2021, the gaming industry has seen a sustained reduction in gaming time and spending among minors, highlighting the increasing responsibility of families in protecting minors [2] - A recent survey revealed that 73.8% of parents are aware that their children have used adult accounts to bypass gaming regulations, with 81.6% of these instances occurring with parental consent, often justified as a reward [2] Group 1: Challenges in Parental Management - Current challenges in preventing gaming addiction primarily stem from parental management, including gray areas in family account management and the common practice of shared accounts between parents and children [3] - Many parents lack refined tools for managing their children's gaming activities, which complicates the enforcement of gaming regulations [3] Group 2: New Features for Parental Control - Tencent has introduced two new features: "Game Temporary Switch" and "Parent Self-Distributed Facial Recognition" to assist parents in managing gaming accounts [5] - The "Game Temporary Switch" allows parents to set temporary gaming time limits on their accounts, providing flexibility in managing gaming behavior [5] - The "Parent Self-Distributed Facial Recognition" feature enables parents to control access to their accounts discreetly, helping to avoid direct conflict with their children [7] Group 3: Continuous Improvement in Family Management - Tencent has been exploring family management solutions since 2017, launching the Tencent Growth Guardian as the first comprehensive solution for "healthy internet use for minors" [7] - Over the years, Tencent has introduced various features to address the issue of minors using adult accounts, with the recent additions enhancing the coverage of parental control scenarios [7] - To support parents with limited internet skills, Tencent has expanded its support services, including a "Parent Counter" for one-on-one video guidance and live streaming sessions to help parents customize gaming control plans [7]

Group 1 - Tencent Games launched the "2025 Summer Minor Protection Special Action" on July 3, focusing on family account management and introducing features like "Game Temporary Switch" and "Parent Self-Service Facial Recognition" to meet parents' multi-scenario management needs [1] - The initiative aims to provide parents with a comprehensive set of game management tools to help address current challenges in family digital management [1]