Core Viewpoint - Tencent and NetEase have implemented a gaming time restriction calendar for minors during the summer vacation, limiting gameplay to specific hours and total time to 27 hours over the holiday period [1][2]. Group 1: Tencent's Measures - Tencent's gaming time restriction for minors is set from July 1 to August 31, allowing gameplay only on Fridays, Saturdays, and Sundays from 8 PM to 9 PM [1]. - New features introduced by Tencent include "temporary game switch" for parents to set time limits on gaming accounts and "parental self-service facial recognition" for more discreet control [2][3]. - The "temporary game switch" allows parents to flexibly manage gaming time, while the facial recognition feature helps prevent direct conflicts between parents and children [3][4]. Group 2: NetEase's Initiatives - NetEase has launched a "black and gray industry governance action" to extend minor protection strategies beyond in-game restrictions to comprehensive external governance [4]. - The initiative includes combating the sale of real-name accounts and facial verification services to minors, with over 61,000 accounts banned this year to prevent identity misuse [4]. - NetEase has also addressed external fraud by collaborating with third-party platforms, processing over 26,000 fraudulent content cases and banning 234 accounts related to violations in the first half of 2025 [4].

Core Insights - The "2025 Summer Minor Protection Special Action" has been officially launched by Tencent Games to enhance the protection of minors in online gaming, building on previous regulations and focusing on family education and behavior management systems [2] - Since the implementation of the "830 New Regulations" in 2021, the gaming industry has seen a sustained reduction in gaming time and spending among minors, highlighting the increasing responsibility of families in protecting minors [2] - A recent survey revealed that 73.8% of parents are aware that their children have used adult accounts to bypass gaming regulations, with 81.6% of these instances occurring with parental consent, often justified as a reward [2] Group 1: Challenges in Parental Management - Current challenges in preventing gaming addiction primarily stem from parental management, including gray areas in family account management and the common practice of shared accounts between parents and children [3] - Many parents lack refined tools for managing their children's gaming activities, which complicates the enforcement of gaming regulations [3] Group 2: New Features for Parental Control - Tencent has introduced two new features: "Game Temporary Switch" and "Parent Self-Distributed Facial Recognition" to assist parents in managing gaming accounts [5] - The "Game Temporary Switch" allows parents to set temporary gaming time limits on their accounts, providing flexibility in managing gaming behavior [5] - The "Parent Self-Distributed Facial Recognition" feature enables parents to control access to their accounts discreetly, helping to avoid direct conflict with their children [7] Group 3: Continuous Improvement in Family Management - Tencent has been exploring family management solutions since 2017, launching the Tencent Growth Guardian as the first comprehensive solution for "healthy internet use for minors" [7] - Over the years, Tencent has introduced various features to address the issue of minors using adult accounts, with the recent additions enhancing the coverage of parental control scenarios [7] - To support parents with limited internet skills, Tencent has expanded its support services, including a "Parent Counter" for one-on-one video guidance and live streaming sessions to help parents customize gaming control plans [7]

Group 1 - Tencent Games launched the "2025 Summer Minor Protection Special Action" on July 3, focusing on family account management and introducing features like "Game Temporary Switch" and "Parent Self-Service Facial Recognition" to meet parents' multi-scenario management needs [1] - The initiative aims to provide parents with a comprehensive set of game management tools to help address current challenges in family digital management [1]