9月16日，在中国质量（南京）大会"推动质量治理现代化 助力提振消费信心"专题会议上，区域公共品牌传递质量信任提振消费信心典 型案例正式发布。其中，盐城市射阳县"创新质量管理，培植信用优势，助推'射阳大米'品牌产业链质量提升"案例成功入选，作为深耕 单一产业的标杆范例，跻身全国10个单一类品牌案例之列。 在技术赋能上，首创"证码合一""双码并行"追溯系统——产品二维码与溯源码联动，溯源信息中直接嵌入合格证，实现全流程数据可 查、质量可溯；省内首家"苏链检"技术服务专家工作站的落地，更推动2个水稻新品种通过初审，为品质升级注入科技动力。 实打实的举措换来了看得见的成效：目前盐城市射阳县已建成绿色基地60万亩，培育绿色和有机食品39个、"江苏精品"4个；品牌成功进 驻28家大型商超、508个联营店，直接带动农民增收3亿元。而其"特色资源→标准提升→品牌增值"的发展路径、"双码追溯"的智慧监管 模式，更成为区域公共品牌质量升级的可复制样本，获省政府督查激励，为全国农产品品牌建设提供了"射阳经验"。 作为国家地理标志保护产品，"射阳大米"的品牌底气源自得天独厚的禀赋与精益求精的打磨。产自"中国优质粳稻之乡"射阳县，其 ...

Core Viewpoint - The "Charming Tianfu Brand Night" event held in Chengdu on May 9 is a key highlight of the 2025 China Brand Day activities in Sichuan, showcasing the "Tianfu Mingpin" regional public brand aimed at promoting high-quality products from the region [3][4]. Group 1: Brand Development - The "Tianfu Mingpin" brand is developed based on international practices and advanced domestic experiences, focusing on high-end quality and innovation [3]. - The Sichuan provincial government emphasizes the cultivation of the "Tianfu Mingpin" brand to create a high-end brand matrix, aligning with the goals of quality core, high-end positioning, and international standards [3][4]. - As of now, 31 products from 30 enterprises have received the "Tianfu Mingpin" brand mark authorization, indicating a successful implementation of the brand strategy [4]. Group 2: Quality Assurance and Certification - Enterprises can obtain the "Tianfu Mingpin" brand mark through quality certification or self-declaration, enhancing the credibility of their products and services [4]. - The initiative aims to guide purchasing power and resources towards high-quality products and services, reinforcing the brand's role as a "golden signboard" representing the highest quality standards in Sichuan [4].