两措并举，织密安全"防护网"。确保粮食安全，严密的监管和高效的应急体系是关键。泰安市发展改革 委创新构建跨部门协同监管机制，与市场监管部门通过签订协议、联合培训、共同开展粮食流通监 管"铁拳行动"，有力震慑了违法违规行为，守护了公平有序的市场环境。同时，通过智慧监管平台，实 现了对政策性粮油从收购到储存的全链条、穿透式监管，确保了库存粮食数量真实、质量良好。"安而 不忘危，治而不忘乱"，泰安通过整合全域资源，创新打造了集仓储、加工、配送、供应于一体的"四位 一体"粮食应急保障模式。目前，全市科学布局应急保障企业130余家，完成96处应急网点标准化改造， 实现全市所有乡镇、街道网点全覆盖。泰安市还注重建立完善社会责任储备制度，高质量做好军粮供应 工作，常态化组织开展市县联动粮食保供应急预案演练，铸就了反应迅速、调度灵活、保障有力的应急 保供体系。 点"粮"成金，山东煎饼"香全国"。在端牢饭碗的基础上，泰安进一步思考如何让粮食"升值"。立足粮油 产业优势，主动深挖地域特色，泰安市牵头创建"山东煎饼"区域公共品牌，成功探索并实践了一套"政 策引导、政府推动、企业主导、稳步推进"的区域公共品牌建设新模式。泰安市发展改 ...

中国质量新闻网讯 2025年12月21日，厦门市翔安区五府王爷景区内锣声阵阵、香气四溢，首届"翔安百 味"百家宴活动在此盛大举行。五十五桌宴席同步起菜，十余家"翔安百味"名店联袂呈现招牌菜品，标 志着翔安区公共品牌建设正式迈入系统化、专业化发展的新阶段。本次活动由翔安区委宣传部、翔安区 市场监管局等多单位指导，翔安区个体私营企业协会和翔安区商标品牌指导站主办，汇聚了滨海渔港· 老宋主理、鑫鑫古早味等多家本地知名餐饮商家，为市民与游客献上了一场兼具味觉享受与文化底蕴的 美食盛宴。 为扩大品牌影响力，本次活动构建了多元化传播矩阵。据活动方案预期，通过线下创始人IP矩阵与翔安 本土达人矩阵联合推广，结合线上抽取粉丝参与的互动形式，活动总曝光量预计将突破2亿次。短视频 与直播的实时传播形式，让"翔安百味"品牌快速走进大众视野，进一步扩大了品牌的知名度和美誉度。 值得关注的是，此次百家宴不仅是一场美食盛宴，更是翔安区域公共品牌建设的关键举措，在整合本土 餐饮资源、塑造统一品牌形象的同时，充分保留了各家商户的个性特色，实现了公共IP与个人IP的协同 发展，为区域品牌建设提供了高效可行的实践路径。 活动后期，在参与者自由交 ...

Core Insights - The article highlights the development of the "Grain and Oil Golden Triangle (China·Binzhou)" regional public brand, which aims to enhance the high-quality development of the grain industry in Binzhou, Shandong Province, leading to significant economic contributions [1][2]. Group 1: Brand Development - The "Grain and Oil Golden Triangle" brand was established to fill the gap in regional public brand construction in Shandong's grain industry, creating a public brand alongside multiple enterprise brands and products [2]. - Binzhou's grain and oil food industry has achieved notable recognition, with 11 China famous trademarks and 25 Shandong famous trademarks, and 33 products recognized as "China Good Grain and Oil," accounting for 6% of the national total [2]. Group 2: Marketing Strategies - A comprehensive marketing strategy has been implemented, utilizing both online and offline channels to promote the brand, including partnerships with major e-commerce platforms and live streaming services [3]. - The city has organized various promotional events and exhibitions to enhance brand visibility, with significant participation from leading enterprises in national and international trade fairs [3]. Group 3: Industrial Development - Binzhou has established four major grain and oil processing sectors, contributing to a total grain processing volume of 15 million tons annually, with a comprehensive utilization rate exceeding 98% [4]. - The city is home to 201 large-scale grain and oil processing enterprises, including six with sales exceeding 10 billion yuan, and two listed among the national top 500 enterprises [4]. Group 4: Technological Innovation - The region has developed four national-level grain processing technology innovation centers, completing 165 research projects and significantly enhancing research capabilities [5]. - Binzhou's grain industry holds 11 national laboratories and has been awarded 762 national patents, contributing to the establishment of numerous industry standards [5].

9月16日，在中国质量（南京）大会"推动质量治理现代化 助力提振消费信心"专题会议上，区域公共品牌传递质量信任提振消费信心典 型案例正式发布。其中，盐城市射阳县"创新质量管理，培植信用优势，助推'射阳大米'品牌产业链质量提升"案例成功入选，作为深耕 单一产业的标杆范例，跻身全国10个单一类品牌案例之列。 在技术赋能上，首创"证码合一""双码并行"追溯系统——产品二维码与溯源码联动，溯源信息中直接嵌入合格证，实现全流程数据可 查、质量可溯；省内首家"苏链检"技术服务专家工作站的落地，更推动2个水稻新品种通过初审，为品质升级注入科技动力。 实打实的举措换来了看得见的成效：目前盐城市射阳县已建成绿色基地60万亩，培育绿色和有机食品39个、"江苏精品"4个；品牌成功进 驻28家大型商超、508个联营店，直接带动农民增收3亿元。而其"特色资源→标准提升→品牌增值"的发展路径、"双码追溯"的智慧监管 模式，更成为区域公共品牌质量升级的可复制样本，获省政府督查激励，为全国农产品品牌建设提供了"射阳经验"。 作为国家地理标志保护产品，"射阳大米"的品牌底气源自得天独厚的禀赋与精益求精的打磨。产自"中国优质粳稻之乡"射阳县，其 ...

Core Viewpoint - The "Charming Tianfu Brand Night" event held in Chengdu on May 9 is a key highlight of the 2025 China Brand Day activities in Sichuan, showcasing the "Tianfu Mingpin" regional public brand aimed at promoting high-quality products from the region [3][4]. Group 1: Brand Development - The "Tianfu Mingpin" brand is developed based on international practices and advanced domestic experiences, focusing on high-end quality and innovation [3]. - The Sichuan provincial government emphasizes the cultivation of the "Tianfu Mingpin" brand to create a high-end brand matrix, aligning with the goals of quality core, high-end positioning, and international standards [3][4]. - As of now, 31 products from 30 enterprises have received the "Tianfu Mingpin" brand mark authorization, indicating a successful implementation of the brand strategy [4]. Group 2: Quality Assurance and Certification - Enterprises can obtain the "Tianfu Mingpin" brand mark through quality certification or self-declaration, enhancing the credibility of their products and services [4]. - The initiative aims to guide purchasing power and resources towards high-quality products and services, reinforcing the brand's role as a "golden signboard" representing the highest quality standards in Sichuan [4].