丨证券研究报告丨 行业研究丨专题报告丨食品、饮料与烟草 [Table_Title] 解码威士忌系列报告二：透过进口数据，拆解中 国威士忌发展趋势 报告要点 [Table_Summary] 纵观近十年，中国进口威士忌实现了量价齐升，苏威、日威逐步培养起国内消费者对威士忌产 品的认知。2025 年，中国威士忌进口量首次超过白兰地进口量，问鼎进口烈酒新王。本文通过 分析烈酒进口数据，探索进口威士忌量、价、结构的变化，梳理威士忌发展脉络。 分析师及联系人 [Table_Author] research.95579.com 1 食品、饮料与烟草 cjzqdt11111 [Table_Title 解码威士忌系列报告二：透过进口数据，拆解中 2] 国威士忌发展趋势 董思远 冯萱 SAC：S0490517070016 SAC：S0490524060001 SFC：BQK487 请阅读最后评级说明和重要声明 %% %% %% %% [Table_Summary2] 中国进口威士忌十年间实现量价齐升 纵观近十年，中国进口威士忌实现了量价齐升。2024 年中国威士忌进口金额达到 451.43 百万 美元，对比 2015 年增长 2 ...

Group 1 - Suntory's Chairman and CEO, Seina Goshi, resigned on September 1 due to involvement in an illegal health supplement purchase investigation [2][4] - The company received a police report on August 22 regarding the investigation into Seina Goshi's purchase of illegal health supplements [5] - The supplements in question were reportedly sent from a friend in the U.S. and contained excessive cannabis components [8] Group 2 - Seina Goshi served as Suntory's CEO for 11 years, having joined the company in 2014 after a tenure at Lawson and Mitsubishi Group [9][10] - Suntory's projected revenue for 2024 is $20.3 billion, with over 41,000 employees globally [12] - Suntory has been actively expanding its beverage market in China, with its Oolong tea holding a significant market share in the no-sugar tea segment [13]

Core Points - Suntory Holdings Chairman and CEO, Seina Goshi, submitted his resignation on September 1 due to an investigation related to a supplement containing THC [1][3] - The company stated that Goshi's actions indicated a lack of understanding regarding the legality of the supplement, which led to his inability to continue in a key representative role [3] - Suntory Holdings has a long history, established in 1899, and operates over 270 subsidiaries globally with more than 40,000 employees [4] Company Background - Suntory Holdings is a global food and beverage company, known for products like Suntory Oolong Tea and various Japanese whiskies [4] - The company has been expanding its presence in China since entering the market in 1984, with significant product introductions in the beverage sector [4] - The recent management changes included the appointment of Nobuhiro Torii as President in March 2025, marking a return of the founding family to leadership [4]

Core Points - Suntory Holdings CEO and Chairman, Seiji Sato, submitted his resignation on January 1 due to allegations related to the importation of health products containing THC [2] - The Tokyo police searched Sato's residence on August 22, where he claimed he believed the products were legal health items sent by a female acquaintance [2] - No THC products were found during the search, and Sato's initial urine test returned negative results [2] - Japan's revised Cannabis Control Law and Narcotics Control Law, effective December 12, 2024, explicitly classify cannabis and its psychoactive component THC as narcotics [2] - Suntory is a global food and beverage company, known for products such as Suntory Oolong Tea and various Japanese whiskies including Yamazaki and Hakushu [2]

Investment Rating - The report maintains a "Positive" investment rating for the industry [13]. Core Insights - Suntory is the global leader in Western spirits, ranking just behind Diageo and Pernod Ricard, with a product portfolio that includes Japanese whiskies such as Yamazaki and Hakushu, as well as bourbon, vodka, and tequila acquired through the purchase of Beam [3][7]. - The growth of Suntory's whisky can be traced through several key phases, from its establishment in 1899 to its current status as a global spirits giant, highlighting its strategic adaptations to market demands and competitive pressures [8][58]. - The whisky market in Japan has experienced two significant growth phases, driven by Western lifestyle demands in the mid-20th century and innovative consumption methods post-2008 [9][62]. Summary by Sections Company Overview - Suntory is recognized as a leading player in the global spirits market, with a comprehensive product matrix primarily focused on whisky, including both domestically produced Japanese whisky and bourbon acquired from Beam [23][25]. Historical Development - The company's history can be segmented into distinct phases: 1. **1899-1929**: Establishment and initial exploration, including the launch of Japan's first whisky [31]. 2. **1930-1945**: Successful localization with the introduction of the Kakubin whisky, benefiting from wartime resource allocations [38]. 3. **1946-1983**: Rapid expansion during Japan's post-war economic boom, with whisky consumption growing significantly [39]. 4. **1983-2014**: Industry contraction and strategic pivots towards premiumization and international acquisitions [49]. 5. **2014-Present**: Continued growth as a global spirits leader, focusing on high-end product offerings and innovative marketing strategies [58]. Market Dynamics - The whisky market in Japan has been shaped by protective policies that limited foreign competition, allowing Suntory to establish a strong domestic presence [10]. - Suntory's success against both traditional and local brands is attributed to its flexible business strategies and early market entry advantages [10][11]. Global Expansion - Suntory's international success is linked to its marketing strategies that resonate with local cultures and its high-quality products, which have garnered numerous prestigious awards [11][58].