随着城市更新战略持续推进，老旧房屋改造正成为拉动家居行业增长的核心引擎。亿欧智库发布的《2025中国家居服务行业观察报告》显示，2028年中国家 居行业市场规模将达5.17万亿元，其中老旧房屋改造贡献重要增量。在政策与市场双重驱动下，工业化内装的标准化设计、工厂化生产、装配化施工模式， 正成为破解老房改造痛点、推动城市更新高质量发展的关键力量。 业内人士表示，工业化内装是传统装修模式的系统性革新。通过工厂预制、现场装配的模式，可以有效缩短老房改造工期，减少建筑垃圾，适配城市更 新"保护性改造"需求。随着工业化内装在管线改造、适老化升级等场景的适配性持续提升，未来工业化内装在老房改造领域的渗透率有望实现新突破。 16 the 2 . I t e . C . 政策红利下，老旧房屋改造需求加速释放。北京商报记者了解到，2019—2024年，全国累计开工改造老旧小区28万个，惠及居民4800万户、超过1.2亿人， 共改造提升各类老化管线36万公里，增设停车位387万个，建设养老、托育等各类社区服务设施7.8万个。在深蓝智库年度论坛系列活动"城市更新及好房子 建设"工业化内装发展系列沙龙直播现场，北京保障性住房专家委员 ...

Core Insights - Urban renewal is becoming a significant force driving local economic development, with industrialized interior decoration emerging as a key solution to challenges such as cost control and personalized adaptation [1][6][9] - The industrialized interior decoration sector is witnessing broad applicability across various fields, including affordable housing, long-term rentals, commercial renovations, and high-end hotels [3][4][6] - Technological advancements and policy support are crucial in driving the growth of industrialized interior decoration, enhancing its efficiency, environmental sustainability, and overall quality [6][7][9] Group 1: Industry Trends - Industrialized interior decoration is increasingly being adopted in urban renewal projects, showcasing its efficiency in reducing construction time and minimizing waste [7][8] - The sector is evolving from early-stage exploration to mature application, with significant improvements in key performance areas such as sound insulation, waterproofing, and environmental friendliness [1][6] - The demand for personalized design in urban renewal projects presents a challenge for industrialized interior decoration, which traditionally relies on standardization [8][9] Group 2: Application Scenarios - In rental housing, industrialized interior decoration significantly enhances the efficiency of property turnover, allowing for quick replacements of problematic components [4][6] - The approach is also being utilized in high-end hotels, where it balances the need for personalized design with the benefits of factory prefabrication and on-site assembly [4][6] - In the renovation of old residential communities, industrialized interior decoration offers unique advantages by upgrading space functionality without compromising structural integrity [5][6] Group 3: Challenges and Opportunities - The main challenge facing the industry is the conflict between the need for personalized design and the cost advantages of standardized production [8][9] - As the industry continues to address cost and personalization issues, the applicability of industrialized interior decoration is expected to expand [8][9] - Companies are focusing on achieving low-cost solutions while ensuring safety, speed, and environmental sustainability in old residential renovations [9]

Group 1: Market Trends - The rise of "拼楼酒店" (shared building hotels) is transforming old properties, such as former corporate headquarters and vacant office buildings, into hotels, creating new opportunities for the home furnishing and building materials industry [1][2] - The hotel industry is entering a phase of stock competition, prompting major groups to seek low-cost, high-efficiency expansion methods, with old properties becoming attractive due to their prime locations and established facilities [2][3] Group 2: Business Model Innovations - The "拼楼" model allows for shared public facilities, reducing operational costs and catering to a broader consumer base, while also creating a demand for customized home furnishing solutions [3][4] - Different hotel brands within the same building require diverse furnishing solutions, leading to increased demand for tailored products across various market segments [4][5] Group 3: Cost Efficiency and Investment - Renovating existing properties is significantly more cost-effective than new constructions, allowing hotel investors to allocate more budget towards enhancing home furnishing and decor quality [5][6] - The trend of incorporating multifunctional spaces, such as cafes and bookstores within hotels, is gaining popularity, further driving demand for innovative furnishing solutions [5][6] Group 4: Industry Response - Leading home furnishing companies are adjusting their strategies to capture the emerging market opportunities presented by the hotel industry's transformation [7] - Companies like 雅柏家具 and 华耐智装 are positioning themselves to provide comprehensive solutions for high-end hotel furnishings and industrialized interior design, respectively [7][8] Group 5: Technological Advancements - The rise of modular construction is reshaping the traditional supply chain for hotel furnishings, significantly reducing renovation timelines and costs [8][9] - The modular approach allows for efficient assembly and customization, meeting the diverse needs of various hotel brands while maintaining high standards of quality [8][9] Group 6: Future Outlook - The domestic modular renovation market is projected to reach 639 billion yuan by 2025, with a compound annual growth rate of 67.19% over seven years, highlighting the potential for growth in this sector [10] - Companies must balance personalized customization with standardized production to capitalize on the opportunities presented by the shared hotel model [10]

随着"好房子"理念的深入推进，消费者对居住品质的要求不再局限于装修初期的美观与舒适，更延伸至长期居住中的维护、更新与安全保障。10月20日， 北京商报记者在走访时了解到，传统装修依赖手工湿作业，不仅在施工阶段易埋下漏水、墙面空鼓、隔声差等隐患，更在后期运维中面临检修难、改造 繁、成本高的困境。这些长期存在的运维痛点，不仅降低了消费者的居住体验，也成为制约家居行业高质量发展的瓶颈。 在此背景下，一种全新的装修模式正加速崛起，为破解行业困局带来新的可能。以工厂预制、现场装配为核心的工业化内装，正以其系统性解决方案，从 根源上破解房屋运维痛点，为居住生命周期重塑提供新路径。 业内人士表示，长期以来，消费者对工业化内装的认知存在"初期成本高"的误区，但从房屋全生命周期来看，工业化内装通过减少维修频率、缩短更新周 期、降低资源消耗，反而能实现"总成本最优"。 降低运维成本 传统装修的运维难题，往往源于施工阶段的"手工依赖"与"不可控性"。其中，漏水、墙面空鼓开裂、隔声差等装修问题稳居居民痛点前十，而卫生间漏水 被称为"建筑癌症"。北京商报记者了解到，传统湿作业中，防水涂层涂刷厚度、地面找坡精准度全凭工人经验，一旦出现偏 ...

Core Insights - The hotel industry is experiencing dual opportunities from market expansion and upgrading consumer demands, necessitating new requirements for development [1] - Industrialized interior decoration is emerging as a solution to traditional renovation challenges, such as long construction periods, high costs, and insufficient environmental standards [1][4] Market Overview - As of 2024, there are 348,700 hotel facilities and 17,643,200 guest rooms in China, representing 61.17% and 91.52% of the accommodation industry, respectively [2] - The hotel industry typically requires renovations every 5 to 8 years, indicating a substantial demand for refurbishment [2] Industrialized Interior Decoration - Industrialized interior decoration is gaining traction in the hotel sector due to its advantages in cost reduction, efficiency, and sustainability [4] - The use of prefabricated components can reduce renovation costs by 10% to 15% for mid-range hotels and potentially over 20% for mid-to-high-end hotels [4][6] - Renovation timelines have significantly decreased, with some hotels completing renovations in as little as 20 days, a stark contrast to traditional methods [4][5] Technological Integration - The integration of modular and integrated solutions in industrialized interior decoration is becoming a key trend, allowing for efficient assembly and adaptability to various hotel brands [7] - Future developments should focus on enhancing aesthetic value and customization capabilities to meet the demands of younger consumers seeking unique hotel experiences [8][9] Challenges and Future Directions - The industry faces challenges such as a lack of standardized practices and insufficient service capabilities, particularly in lower-tier cities [8] - The application of industrialized interior decoration is expected to increase across various hotel segments, including mid-to-high-end hotels, over the next 3 to 5 years [8][9] - Continuous innovation and talent acquisition are essential for the industry to adapt to evolving market demands and enhance overall service quality [9]

Core Insights - The industrialized interior decoration is emerging as a key solution to address the inefficiencies, quality instability, and resource consumption issues faced by traditional renovation methods, driven by the increasing demand for improved living quality and ongoing urban renewal strategies [1][3] - Industrialized interior decoration aligns with current trends in the construction industry and is expected to become a mainstream choice for future housing construction and urban renewal [3][6] Group 1: Industrialized Interior Decoration Benefits - Standardized production in industrialized interior decoration ensures stable product quality, enhancing living standards [3] - It significantly shortens construction periods, minimizing disruptions to residents' daily lives [3][7] - The approach emphasizes a "full-cycle thinking" to redefine housing standards, addressing traditional renovation pain points from the design stage [4][10] Group 2: Urban Renewal Impact - Industrialized interior decoration plays a crucial role in urban renewal by revitalizing old buildings while respecting their original structures and reducing resource consumption [6] - It offers innovative solutions for common issues in old buildings, such as outdated pipelines and poor spatial layouts, without causing structural damage [6][7] - Successful urban renewal projects integrate industrialized interior decoration with municipal infrastructure and community service upgrades, promoting a comprehensive living experience [7][10] Group 3: Challenges and Solutions - The industry faces challenges such as insufficient construction precision, cost perception issues, and an incomplete standard system [8][9] - Collaboration across the industry is essential to overcome these challenges, with companies adopting group purchasing and long-term partnerships to reduce costs [9] - Policy guidance and consumer education are critical to fostering a competitive environment for industrialized interior decoration and enhancing public understanding of its long-term benefits [10]

Core Viewpoint - The concept of "good housing" is being redefined in China as the Ministry of Housing and Urban-Rural Development implements the national standard "Housing Project Specifications," emphasizing the transformation of old houses into good houses as a key driver for urban renewal [1][5]. Industry Trends - The shift in urban construction from "incremental expansion" to "stock quality improvement" highlights the importance of renovating old neighborhoods and building quality residences as central to urban renewal [3][5]. - Industrialized interior decoration, characterized by standardized production and modular installation, is emerging as a solution to the inefficiencies and environmental shortcomings of traditional renovation methods [3][4]. Market Demand - The demand for industrialized interior decoration is driven by both policy guidance and consumer needs, with a significant shift in residential expectations from "having a place to live" to "living well" [5][6]. - As of 2023, approximately 300 million urban housing units exist in China, with over 40% built before 2000, indicating a substantial market for renovation [6]. Technological Advancements - The industrialized interior decoration sector is expected to evolve towards more intelligent and refined production techniques, enhancing efficiency and reducing costs [7]. - The integration of automation and smart production equipment is anticipated to increase, further driving production efficiency [7]. Competitive Landscape - The industrialized interior decoration market is becoming increasingly competitive, prompting resource integration and optimization within the industry [8]. - Collaboration among upstream and downstream enterprises in the industrialized interior decoration supply chain is expected to strengthen, creating a comprehensive ecosystem that includes design, production, construction, and operation [8].

Core Insights - The concept of "good housing" is being redefined in China as the Ministry of Housing and Urban-Rural Development implements the national standard "Housing Project Specifications" [1] - The transition from "incremental expansion" to "stock quality improvement" in urban construction emphasizes the renovation of old neighborhoods and quality housing [3] - Industrialized interior decoration is emerging as a key solution to upgrade old houses into "good houses," driven by market demand and technological innovation [1][4] Industry Trends - The industrialized interior decoration market is gaining momentum as it addresses the inefficiencies and environmental shortcomings of traditional renovation methods [3][4] - The implementation of national standards and policies promoting green development and building industrialization is propelling the growth of industrialized interior decoration [5] - The market for old housing renovations is projected to exceed 1.2 trillion yuan by 2025, with over 40% of urban housing stock being old neighborhoods built before 2000 [6] Consumer Demand - Consumers are shifting their expectations from merely having a place to live to seeking quality living environments, with a focus on improved sound insulation, thermal performance, and reduced disruption during renovations [5][6] - The demand for industrialized interior decoration is driven by the need for efficient, high-quality, and environmentally friendly renovation solutions [7] Competitive Landscape - The industrialized interior decoration sector is expected to see increased competition, leading to resource integration and optimization within the industry [8] - Companies like Huazhu Home are heavily investing in industrialized interior decoration, establishing subsidiaries to enhance production efficiency and reduce reliance on manual labor [4][7] - The collaboration among upstream and downstream enterprises in the industrialized interior decoration supply chain is expected to strengthen, forming a comprehensive ecosystem that includes design, production, construction, and operation [8]