Core Viewpoint - The event held on November 5 showcased the promotion of industrial tourism in Beijing, with 11 new industrial tourism demonstration sites being awarded, bringing the total to 30 sites across three batches [1][4]. Group 1: New Industrial Tourism Sites - The newly awarded sites include Xiaomi Technology Park, Jinju Longshun Cultural and Creative Industry Park, and others, highlighting a diverse range of industrial tourism resources [4][5]. - The total of 30 demonstration sites includes notable locations such as the 798 Art District and the Beijing Erguotou Liquor Museum, which have been recognized as national industrial tourism demonstration bases [4]. Group 2: Development Goals and Strategies - The plan aims to achieve an annual industrial tourism revenue of 3 billion yuan by 2027, with a target of 20 million visitors [6]. - The strategy emphasizes the development of industrial tourism resources under five themes: super factories, fashion frontiers, urban renewal, craftsmanship inheritance, and industrial memory [6][7]. Group 3: Enhancements in Experience and Services - The initiative includes the transformation of factory areas to enhance tourism experiences, with plans for around 20 benchmark projects [7]. - There is a focus on integrating digital technology and creating high-quality experiences through the use of AI and the metaverse [7].

新京报讯 据北京市经济和信息化局消息，10月11日，北京市经济和信息化局、北京市文化和旅游局印 发《北京市推动工业旅游高质量发展的实施方案（2025—2027年）》。 工业旅游是对生产过程、遗址风貌、品牌文化等资源系统整合开发，为公众提供观光游览、消费体验和 科普教育等多样化服务的新型旅游形态。北京是近现代中国工业的重要发源地、新中国工业体系的重要 形成地和推进新型工业化的先行地，形成了兼具历史积淀与创新特质的工业文化。 方案提出，加力开发工业旅游资源。突出"超级工厂、时尚前沿、城市复兴、工匠传承和工业记忆"五大 主题，优化工业旅游资源空间布局，编制发布具有首都特色的工业旅游名录图谱。鼓励工业企业、文旅 机构开发工厂车间、产业园区、工业遗产和工业博物馆等资源，优化工业旅游供给品质，共同打造融旅 游、购物和体验于一体的工业旅游目的地。到2027年，力争实现年工业旅游人数达到2000万人次、工业 旅游收入达到30亿元。 打造"来京必去"产业公园。支持以首钢园、798·751为代表的工业遗产园区传承弘扬工业文化，升级打 造会展、演艺和文创新空间，塑造成为"可逛、可玩、可沉浸"的文旅高地。 建设"专精潮新"热门点位。 ...

Core Viewpoint - Industrial tourism has emerged as a new engine for economic, cultural, and social development, transcending traditional tourism boundaries [1] Group 1: Industrial Tourism Development - Industrial tourism is increasingly popular, transforming production lines into tourist attractions, particularly among younger demographics [2] - The Mengniu Industrial Tourism Zone showcases a full industrial chain story, emphasizing the integration of technology in tourism [2] - The Mengniu Industrial Tourism Zone has received multiple accolades, establishing itself as an industry benchmark [2] Group 2: Educational Aspects of Industrial Tourism - The industrial research market is rapidly growing, with an estimated market size of approximately 180 billion yuan by 2024 [4] - The China (Shenyang) Industrial Museum has initiated various educational activities, including industrial science popularization and workshops for students [4][5] - High-tech industrial tourism is particularly appealing to visitors, aligning with their desire for novel experiences [6] Group 3: Economic Impact - Industrial tourism is recognized as a significant economic growth point, with a rich array of resources available in China [6] - The development of industrial tourism can lead to the creation of industrial tourism towns, providing new economic opportunities for local areas [6] - The integration of modern society with industrial heritage is essential for the revitalization of historical sites [6][7]

Core Insights - Industrial tourism has emerged as a significant sector in China's cultural tourism market, blending industrial heritage with modern tourism experiences [1][2] - The development of industrial tourism is supported by national and local policies, indicating a strong growth potential in the coming years [2][4] Group 1: Development and Achievements - Industrial tourism in China has transitioned from pilot exploration to comprehensive display, entering a phase of rapid development [2][4] - As of now, 231 national industrial heritage sites have been recognized, over 700 industrial museums have been established, and more than 100 national industrial tourism demonstration bases have been identified [2][4] - The integration of industrial heritage into tourism is supported by various policies aimed at revitalizing and utilizing industrial relics [3][4] Group 2: Brand Development and Challenges - The focus on brand development in industrial tourism is crucial for achieving high-quality growth, yet there are challenges such as homogenization and lack of cultural depth [5][6] - Differentiation through unique IP creation and the integration of industrial history with local culture is essential for overcoming current challenges [6][7] Group 3: Integration and Market Activation - The fusion of industrial tourism with cultural tourism is seen as a new engine for activating the consumer market, with emphasis on infrastructure improvement and service quality [8][9] - Successful examples include the integration of dining experiences with cultural tourism, enhancing emotional connections and social value [8][9] Group 4: Future Directions - Recommendations for future development include enhancing planning and design, promoting mutual learning among industrial parks, scenic areas, and cultural parks, and utilizing data analytics for personalized visitor experiences [9][10] - The importance of aligning industrial tourism with corporate culture and product promotion is highlighted, showcasing successful case studies [10]