"发展工业旅游，其现实意义已超越传统旅游范畴，工业旅游已成为推动经济、文化和社会发展的新引 擎。"中国（沈阳）工业博物馆馆长王荣巍在接受本报采访时说，发展工业旅游不仅能让工业遗产转化 为新的消费空间，带动周边商业和旅游业的发展，也能极大地促进资源型城市的产业重构和经济转型。 生产线化为"风景线" 近年来，工业旅游作为文旅领域的新场景，正以其独特的魅力频频出圈。生产线化为风景线，智造场变 成打卡地，越来越多的年轻人热衷于到各大工厂参观打卡。 蒙牛工业旅游区通过打造智慧化乳业旅游景区和开展不同形式的线上线下（300959）活动，用科技的方 式向消费者讲述"一棵草"到"一杯奶"的全产业链故事。在这里，游客可以亲证一杯牛奶所蕴含的科技力 量。 蒙牛工业旅游区工作人员向本报介绍，该旅游区隶属于内蒙古蒙牛乳业（集团）股份有限公司，是一家 集国际化、智能化、科普化等国际先进水平为一体的现代化旅游区。 "旅游区构建了'可观（景观）、可玩（参与）、可学（知识）、可购（购物）、可闲（休闲）'的全产业 链工业旅游运营生态体系。"蒙牛工业旅游区工作人员介绍说，该旅游区包含数智化工厂参观、主题活 动定制、中小学生研学课堂、商务游学、鸿 ...

Core Insights - Industrial tourism has emerged as a significant sector in China's cultural tourism market, blending industrial heritage with modern tourism experiences [1][2] - The development of industrial tourism is supported by national and local policies, indicating a strong growth potential in the coming years [2][4] Group 1: Development and Achievements - Industrial tourism in China has transitioned from pilot exploration to comprehensive display, entering a phase of rapid development [2][4] - As of now, 231 national industrial heritage sites have been recognized, over 700 industrial museums have been established, and more than 100 national industrial tourism demonstration bases have been identified [2][4] - The integration of industrial heritage into tourism is supported by various policies aimed at revitalizing and utilizing industrial relics [3][4] Group 2: Brand Development and Challenges - The focus on brand development in industrial tourism is crucial for achieving high-quality growth, yet there are challenges such as homogenization and lack of cultural depth [5][6] - Differentiation through unique IP creation and the integration of industrial history with local culture is essential for overcoming current challenges [6][7] Group 3: Integration and Market Activation - The fusion of industrial tourism with cultural tourism is seen as a new engine for activating the consumer market, with emphasis on infrastructure improvement and service quality [8][9] - Successful examples include the integration of dining experiences with cultural tourism, enhancing emotional connections and social value [8][9] Group 4: Future Directions - Recommendations for future development include enhancing planning and design, promoting mutual learning among industrial parks, scenic areas, and cultural parks, and utilizing data analytics for personalized visitor experiences [9][10] - The importance of aligning industrial tourism with corporate culture and product promotion is highlighted, showcasing successful case studies [10]