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“土特产”焕新亮相火起来!“跨界”产业链成亮点 激活企业发展新增长点
Yang Shi Wang· 2025-05-08 08:10
Core Viewpoint - The transformation of Changshan pomelo from a single fruit to a comprehensive industry has been achieved through modern agricultural techniques and the establishment of a full industrial chain, leading to increased sales and profitability [1][3][4]. Group 1: Industry Development - Changshan pomelo is a geographical indication product from Changshan County, Zhejiang Province, which faced sales challenges due to the emergence of new fruit varieties [1]. - The local government has encouraged large-scale planting and introduced modern agricultural technologies such as numerical control monitoring and drone protection to enhance the quality of pomelo [1][3]. - A special fund of over 10 million yuan is allocated annually for the development of the pomelo industry, covering planting, processing, sales, and brand building [3][4]. Group 2: Market Performance - The introduction of new juice products in 2022 significantly boosted sales, with the number of juice enterprises increasing to 20, distributing products across 21 provinces and 4 municipalities [4][9]. - The processing capacity has improved, transforming pomelo from being unsold to a hot-selling product, which has led to a nearly 50% profit increase for over 200 local cooperatives [4][9]. Group 3: Product Innovation - The collaboration with China Agricultural University in 2025 aims to launch a series of new pomelo products, indicating a focus on innovation within the industry [6]. - The development of over a hundred new products, including pomelo essential oils and face masks, has diversified the product range and mitigated market competition issues [9].