Core Insights - The article highlights the "Learning for the Elderly" initiative in Feidong County, Anhui Province, aimed at enhancing the quality of life for seniors through educational programs and cultural activities [1][6]. Educational Programs - Feidong Senior University offers a diverse curriculum that includes traditional courses like recitation and calligraphy, as well as local intangible cultural heritage resources such as He Xian wheat straw painting [3]. - The program features 11 core courses with tiered teaching methods and three sets of tailored teaching materials to meet the varying needs of elderly learners [3]. - A total of 32 research and study activities are planned throughout the year, attracting over 2,000 elderly participants, integrating learning into daily life [3]. Community Engagement - The initiative includes outreach programs such as "order-based teaching" in rural areas, where eight outstanding teachers provide over 10 engaging courses to more than 500 local seniors [3][4]. - Local learning centers address the specific needs of seniors, offering classes on fraud prevention, public policy interpretation, and health management [4]. Infrastructure and Accessibility - The "15-minute elderly education circle" in the town of Dianzhu covers over 90% of the area, allowing seniors easy access to educational resources [4]. - The integration of cultural and tourism activities with educational programs promotes a holistic approach to learning and well-being for the elderly [4]. Participation and Impact - By the end of December 2025, an additional 8,800 seniors are expected to enroll in classes, bringing the total number of elderly participants in educational activities to 64,700 [6]. - The initiative not only enriches the lives of seniors but also contributes to the overall vitality and warmth of the community, enhancing the quality of life in Feidong County [6].

来源：环球网 近日，由银发产业数据服务平台Age Club主办的ABI2026·第十一届中国银发产业商业创新大会在上海举 行。历时数月严格筛选，在大会核心环节揭晓的"2025 Age Awards中国银发经济年度创新大奖"榜单评 选中，简橙教育旗下品牌"简知文旅"凭借其在银发文旅领域的深度创新与实践，荣膺"2025银发文旅创 新影响力大奖"，成为文旅赛道中备受关注的创新标杆。 "全程守护，品质相伴"。每一条路线均配备领队、导师、医护及摄影的专业服务团队，在安全保障中提 升体验品质。 简橙App页面 据介绍，简知文旅的创新实践主要体现在四个维度： "知行合一，学行融合"。系统性线上课程与沉浸式线下行修无缝衔接，实现知识学习与场景实践的统 一；真正实现"以旅载道，寓学于游"。 "专业研发，兴趣导向"。由资深专家团队研发多元主题课程，深度契合银发群体兴趣与身心需求。 简橙教育荣获2025AgeAwards银发文旅创新影响力大奖 本次Age Awards由银发产业领域专业的研究与创新连接平台Age Club主办，后者发起的ABI大会已发展 为我国银发经济领域兼具规模效应与行业影响力的重要盛会。该奖项的设立积极呼应了将 ...

Core Insights - The article discusses the transformation of the concept of "elderly care" to "enjoying old age" and "learning in old age," highlighting the rapid development of elderly education in China as a crucial support for active aging [1][4]. Group 1: Industry Opportunities - The founder of Jixiang Education, Chen Mo, identifies a significant gap in the market for systematic artistic education for the elderly, contrasting it with the saturated markets for children's training and workplace skills [4]. - Chen Mo emphasizes three major opportunities for the elderly education sector driven by government policies: recognition of elderly education as a vital investment in social happiness, encouragement of resource integration from various community and cultural institutions, and the establishment of standards to promote quality and professionalism in the industry [5][6]. Group 2: Educational Approach - Jixiang Education's "Cultural Elderly Care" concept distinguishes it from traditional elderly education by focusing on enriching the lives of seniors through Chinese traditional culture, allowing them to learn, enjoy, achieve, and find value in their later years [8]. - The curriculum is designed to be gradual and culturally rich, incorporating traditional cultural stories and values into the learning process, such as teaching the meaning of plum blossoms in painting and discussing the character of historical figures in calligraphy [8]. Group 3: Technology Integration - To address the "digital divide" faced by the elderly, Jixiang Education has developed a solution that combines simple operations, human assistance, and precise feedback, ensuring that educational products are user-friendly for seniors [9]. - The company employs an "AI + teacher" dual-track model, where AI assists with standardized tasks while teachers focus on emotional support and value guidance, enhancing the educational experience for elderly learners [9]. Group 4: Community Engagement and Social Responsibility - Jixiang Education has established a comprehensive support system for students, including dedicated teachers, community interactions, and opportunities for public exhibitions, fostering a sense of belonging and recognition among learners [10]. - The company views its philanthropic efforts as an extension of its educational mission, engaging in initiatives that support rural education and provide cultural experiences for seniors in care facilities, thereby enhancing community ties and team cohesion [12]. Group 5: Future Plans - Looking ahead, Jixiang Education aims to expand its course offerings, deepen learning experiences, and broaden access to quality resources for elderly learners in second and third-tier cities and rural areas [12].

据官方介绍，老人可免费领取0元线上课或体验 19.9 元的线下课程。目前，线下活动和线下体验课已经 开启报名，涵盖手机摄影、八段锦、舞蹈形体、帆布包DIY等丰富品类，但每个校区名额有限。 | 新车方文格图题 | | | | | | --- | --- | --- | --- | --- | | 线下体验课及活动日历 | | | | | | 类别 主题 3月时间段 | | | 具体目期 | 限制人数 | | 手机摄影 线下体验课 | 19.9元 | 每周四上午 13: 30-15: 00 | 3月5日 3月12日 | 色期体验课 | | 9: 30-11: 00 | | | | | | 19.97 | | | 3月19日 | | | 每周四下午 | | | | | | 2017 | | | 3月26日 | | | | | | | 12人 | | 八段锦 | 19.9元 | 每周同上午 | 3月6日 3月13日 | | | 9: 30-11: 00 | | | 3月20日 3月27日 | | | 077 | | | | | | 拍摄妇女写真 线下聚会活动 | 19.9元 19.97 | | 3月6日 3月13日 ...

Core Insights - The article highlights the growing trend of elderly education in China, where an increasing number of seniors are actively engaging in learning to enrich their lives and redefine their roles in society [9][10][14]. Group 1: Elderly Education Trends - Elderly education is evolving into a significant social practice, with seniors actively participating in various learning activities, such as calligraphy, music, and photography, to enhance their quality of life [8][9]. - As of the end of 2024, the population aged 60 and above in China is projected to reach 310 million, accounting for 22% of the total population, indicating a substantial market for elderly education [9][10]. - The demand for elderly education is outpacing supply, with only about 8% of seniors having access to existing educational resources, highlighting a significant gap in the market [12]. Group 2: Learning as a Means of Social Integration - Learning serves as a vital pathway for elderly individuals to reintegrate into society, helping them establish new social connections and redefine their identities beyond traditional caregiving roles [11][14]. - The rise of online education platforms is addressing the supply-demand imbalance by providing accessible learning opportunities for seniors, especially those in remote areas or with mobility issues [12][13]. - The engagement in learning activities fosters a sense of achievement and value among seniors, contributing to a shift in societal perceptions of the elderly from being passive recipients of care to active contributors [15][16]. Group 3: Future Directions and Challenges - The article emphasizes the need for policy support to enhance the infrastructure and resources for elderly education, particularly in underserved regions [15][16]. - There is a call for a more inclusive and sustainable service model that aligns educational offerings with the real-life needs of seniors, transitioning from an interest-based approach to a value-driven one [15][16]. - The ongoing development of the elderly education system is expected to lead to more standardized and professional services, creating a positive feedback loop between interest cultivation and value realization [16].

Group 1 - The core idea of the article is that the elderly interest education sector is becoming increasingly competitive, with New Oriental's launch of the "Beijing New Oriental Retirement Club" aimed at the 50-75 age group, offering interest courses and social activities [2][3] - The "Beijing New Oriental Retirement Club" will provide free online courses and low-cost offline experience classes, with plans to expand to other cities [3][4] - The elderly population in China is growing significantly, with over 323 million people aged 60 and above by 2025, creating a solid user base for the elderly education market [4][5] Group 2 - New Oriental is actively expanding its offerings for the elderly, including the establishment of the Nanjing New Oriental Elderly University, which will offer various courses starting in 2024 [4][5] - Other companies, such as Angli Education, are also entering the elderly education market, combining cultural entertainment with travel services to enhance their offerings [6][7] - Despite the potential of the elderly education sector, there are challenges such as inconsistent service quality and high complaint rates among existing players, indicating a need for improved standards and practices [7]

Core Insights - Beijing New Oriental Retirement Club has launched social media accounts to recruit members and promote activities for individuals aged 50-75 [1][3] - The club offers a variety of courses including mobile photography, Ba Duan Jin (a form of Qigong), and dance, with both online and offline formats available [1] - New Oriental has been actively entering the "silver economy," with initiatives such as the establishment of Nanjing New Oriental Elderly University in 2024 and a visit to a wellness community in Hainan in early 2026 [3] Group 1 - The Beijing New Oriental Retirement Club aims to provide a comprehensive experience for seniors, including learning, socializing, and travel opportunities [1] - The club is currently in the process of selecting locations for offline classes in various districts of Beijing, including Dongcheng, Xicheng, Haidian, and Chaoyang [1] - A schedule for classes and activities is expected to be released next week [1] Group 2 - The club's activities are designed to cater specifically to the interests and needs of older adults, focusing on health, wellness, and cultural enrichment [3] - The establishment of the Nanjing New Oriental Elderly University reflects the company's commitment to expanding its offerings in the senior education sector [3] - The exploration of wellness communities indicates a strategic move towards integrating education with lifestyle and health services for the elderly [3]

Core Perspective - The article discusses the transformation of elderly education in China, highlighting its shift from traditional leisure activities to empowering older adults to create value in their lives through learning and engagement [3][12]. Course Upgrades - Elderly education is evolving from entertainment to life empowerment, with new courses being introduced that include traditional cultural content and practical technology and health classes [6][7]. - The introduction of a three-year Traditional Chinese Medicine experimental class saw immediate demand, with spots filling within minutes [7]. Resource Accessibility - Elderly education resources are increasingly accessible, with local community teaching points established, allowing seniors to learn closer to home [8]. - The collaboration between Hebei Open University and Tencent aims to enhance the public service of elderly education, reaching nearly 800,000 seniors through over 1,400 teaching points [8][9]. Value Enhancement - There is a growing trend among seniors to engage actively in society post-retirement, with many seeking to apply their learning in volunteer roles [12][13]. - Hebei Open University has developed a volunteer service team, focusing on creating a complete cycle of learning, practice, and output, allowing seniors to contribute back to their communities [13][14].

仪式上，沈阳市外事服务学校介绍了老年大学分校未来服务规划；沈阳开放大学（沈阳老年大学）分享 了全市优质老年教育资源整合与共享经验；老年学员代表表达了对晚年学习生活的期待与憧憬。 作为全市首家市直属"职业教育+老年教育"试点分校，该校将依托沈阳市外事服务学校的专业优势，为 老年群体提供实用、优质的学习资源，丰富老年人的精神文化生活。 （来源：沈阳日报） 转自：沈阳日报 本报讯（沈阳日报、沈报全媒体记者宋宇）1月19日，沈阳老年大学市外事服务学校分校揭牌仪式在沈 阳市外事服务学校南市校区举行。此次合作由沈阳市教育局牵头，旨在响应积极应对人口老龄化国家战 略，探索"职业教育+老年教育"深度融合新模式，为老年群体搭建就近学习、优质提升的新平台。 ...

（来源：沈阳晚报） 作为全市首家市直属"职业教育+老年教育"试点分校，该校将依托沈阳市外事服务学校的专业优势，为 老年群体提供实用、优质的学习资源，丰富老年人的精神文化生活。 此次分校揭牌标志着沈阳市在老年教育创新发展上迈出关键一步，沈阳市将以分校成立为契机，盘活职 教资源、拓展社会服务功能，持续提升职业教育服务民生的能力与影响力，未来，以试点为样板，进一 步推动职业教育与老年教育深度融合，构建覆盖广泛、便捷可及的老年教育服务体系，为积极应对人口 老龄化贡献教育力量。 本报讯（沈阳晚报、沈阳发布客户端记者宋宇）1月19日，沈阳老年大学市外事服务学校分校揭牌仪式 在沈阳市外事服务学校南市校区举行。此次合作由沈阳市教育局牵头，旨在响应积极应对人口老龄化国 家战略，探索"职业教育+老年教育"深度融合新模式，为老年群体搭建就近学习、优质提升的新平台。 仪式上，沈阳市外事服务学校有关人士介绍了老年大学分校未来服务规划；沈阳开放大学(沈阳老年大 学)分享了全市优质老年教育资源整合与共享经验；老年学员代表表达了对晚年学习生活的期待与憧 憬。 转自：沈阳晚报 ...