2025年， 在中国汽车产业的创新领域， 有一件小事却影响深远。 这就是，用户在使用中发现，作 为创新潮流之一的 隐藏式门把手存在安全隐患，政府部门因此紧急修订了相关的强制性标准。这是一 个新的开端。过去我们的创新多是跟随性创新， 一项新技术或者新的装置，其优点和缺点都经过了先 行者充分的论证，我们 只要问自己能不能做得出来，或者能不能学会就行了。而现在我们进入了创新 引领的新阶段， 正如任正非先生所说，进入了"无人区"，我们不但要问自己能不能做出新的创新， 还 要充分论证，这个新的创新有什么优点与缺点？汽车产品 是人们长期使用的耐用消费品， 技术创新和 装置创新，除了看优点是不是足够好以外，还要看缺点能不能克服，或者被接受，而且要到成熟才能应 用。这一点与互联网等领域是不一样的 ，建议业界同仁在拥抱互联网创新思维的同时，需要深刻地认 识到这一点。 1、采用新技术或新装置要考虑安全。 除隐藏式门把手以外， 还有三项新技术需充分考虑安全问题。 一是异形方向盘。 我们通常使用的 汽车产品 ，方向盘转角与前轮转角的比例是相对固定的， 转90 度或更大的弯时，需要方向盘转一圈以上，因此方向盘需要是圆的。 在一部分赛车 ...

Core Viewpoint - The article emphasizes that good supply should align with consumer demand through innovation, and it should also create new consumer demand. Companies are encouraged to focus on genuine consumer needs in their product innovations [2]. Group 1: Innovation and Consumer Needs - The automotive industry has seen a rise in various hidden door handle designs, such as push-button, touch, and sensor types, which, while aesthetically pleasing, pose safety risks and operational challenges for consumers [1]. - The article critiques the trend of prioritizing innovative features over practical usability, highlighting that safety and convenience should be the primary standards for automotive design [1]. - The Ministry of Industry and Information Technology has proposed mandatory national standards for automotive door handles, requiring mechanical release functions for all doors except the tailgate, aiming to enhance safety in the electric vehicle sector [1]. Group 2: Market Dynamics and R&D - The 20th Central Committee of the Communist Party of China advocates for leading new supply with new demand and creating new demand through new supply, urging businesses to focus on understanding consumer demand trends [2]. - Companies are encouraged to enhance their R&D capabilities to provide offerings that meet consumer needs, thereby achieving a win-win situation for consumer experience and long-term business development [2].