日前，国内权威第三方数据机构QuestMobile发布了《2025年新媒体生态盘点》报告。报告显示，随着人工智能技术的爆发 式增长，AI相关内容已深度融入主流内容平台，正在重塑用户的媒介使用习惯。数据显示，2025年10月AI相关内容用户渗 透率同比增长9.9个百分点，且深度兴趣用户呈年轻化特征。在这一轮技术变革中，微博凭借其独特的"开放社交+热点搜 索"生态，在AI应用落地方面展现出极高的用户粘性与活跃度。 领跑行业：日均8.1次高频调用，AI成微博用户"刚需" 报告披露，AI插件正在成为头部平台的新标配。2025年10月抖音、微博、快手平台AI插件月活跃用户规模均已超三千万 级。值得注意的是，在用户粘性指标上，微博用户APP端AI应用插件的人均单日使用次数高达8.1次，这一数据显著高于行 业同类平台的平均水平，位居前列。 QuestMobile披露的最新数据，从侧面印证了微博在AI业务布局上的阶段性成效。2024 年，面对AI这一全球科技巨头竞相 布局的核心赛道，微博基于DeepSeek大模型技术及平台内容生态，推出了AI 搜索产品"微博智搜"，为用户提供"热点追踪- 即时搜索-深度解析"的闭环体验。今年 ...

Core Insights - Weibo-SW (09898) shares increased by over 4%, currently trading at 78.55 HKD with a transaction volume of 15.89 million HKD [1] Financial Performance - For Q3 2025, Weibo-SW reported net revenue of approximately 442 million USD, a year-on-year decrease of 4.77% [1] - Net profit attributable to Weibo shareholders was 221 million USD, showing a year-on-year increase of 69.33% [1] - Basic earnings per share stood at 0.93 USD [1] - For the first three quarters of 2025, net revenue totaled 1.284 billion USD, a year-on-year decrease of 1.07% [1] - Net profit attributable to Weibo shareholders for the same period was 454 million USD, reflecting a year-on-year increase of 55.43% [1] - Basic earnings per share for the first three quarters was 1.9 USD [1] User Growth and Technology Development - In Q3 2025, Weibo's intelligent search user base reached over 70 million MAU, with search volume increasing by over 50% quarter-on-quarter [1] - Total search volume for Weibo increased by 20% quarter-on-quarter [1] - The company is enhancing the application of AI throughout the advertising process [1] - In November, Weibo launched its first self-developed open-source small parameter model, VibeThinker, in overseas markets, currently in an experimental phase [1] - Weibo plans to deeply integrate its accumulated data assets in vertical fields such as psychology to create models tailored to social needs [1]

Core Insights - Weibo reported its Q3 2025 earnings, with net revenue of $442 million (approximately RMB 3.156 billion) and non-GAAP operating profit of $132 million (approximately RMB 937 million) [1] - The platform's monthly active users reached 578 million, with daily active users at 257 million, and Weibo Zhisu's monthly active users surpassed 70 million, showing over 50% quarter-on-quarter growth in both daily active users and search volume [1] User Engagement and Product Development - Weibo Zhisu, launched in 2024, is an AI search product that integrates platform content to enhance user information retrieval efficiency, significantly upgraded after integrating the DeepSeekR1 model in February 2025 [2] - By Q3 2025, Weibo Zhisu's user engagement metrics showed substantial increases, with users averaging 36.6 uses per month, indicating high engagement compared to other AI applications [2][3] Ecosystem Integration and Technical Advancements - Weibo Zhisu is deeply embedded in the social ecosystem, with independent search access and synergy with trending topics and recommendation streams, enhancing the platform's value as an "event second scene" [3] - The company is focusing on upgrading technical capabilities and integrating ecological scenarios, improving search result relevance and enabling continuous, exploratory dialogue with users [3][4] AI Model Development and Strategic Positioning - The launch of the VibeThinker-1.5B model marks Weibo's strategic shift from AI application to foundational technology, demonstrating that algorithmic innovation can replace sheer computational power in specific high-value scenarios [5][6] - The open-source nature of VibeThinker-1.5B has attracted developers and research institutions, positioning Weibo as a promoter of "AI for all" and enhancing its industry influence [6][7] Future Directions and Market Impact - Analysts note that Weibo Zhisu has significantly impacted user activity, content distribution efficiency, and advertising monetization, becoming a key driver for overcoming growth bottlenecks [4] - The VibeThinker model complements Weibo's existing AI products, enhancing interaction while reducing computational costs, facilitating the transition from a "social platform" to an "intelligent content service" [7]

Core Insights - The company's Q3 2025 performance met expectations with a revenue decline of 5% to $442 million, and a Non-GAAP net profit of $111 million, aligning with forecasts [1][2] Performance Review - Q3 2025 revenue was impacted by a high base from the previous year, particularly in the food and beverage sector, while Alibaba's marketing demand remained strong [1] - Advertising revenue decreased by 6%, primarily due to high marketing expenditures during the previous year's Olympic events [1] - E-commerce and automotive sectors showed better growth during the quarter [1] - Excluding Alibaba's advertising revenue, there was a 13% decline, with Alibaba's ad revenue increasing by 112% to $45.5 million, attributed to increased local life business ad budgets and strong marketing demand in e-commerce [1] Development Trends - The company plans to capitalize on the recovery of content marketing budgets and promote growth in performance advertising, which saw an increase in its revenue share during Q3 2025 [1] - Looking ahead to 2026, the company anticipates a rebound in consumer product advertising due to events like the Winter Olympics and the World Cup, along with new product launches from some gaming companies in Q1 2026 [1] Investment and AI Applications - The company reported a fair value increase from its fund investments in publicly listed companies, recognizing a net gain of $118 million in Q3 2025, with expected losses to be reported in Q4 2025 [2] - The CEO highlighted the completion of product modifications to enhance user content consumption and efficiency, with a focus on AI applications [2] - Q3 2025 saw a significant increase in user engagement with Weibo's AI search, with MAU exceeding 70 million and search volume growing over 50% [2] - The company is also enhancing AI applications across the advertising process and plans to release a self-developed open-source model, VibeThinker, in November [2] Profit Forecast and Valuation - The company maintains its Non-GAAP net profit forecast, with current prices reflecting a P/E ratio of 6.0/5.9x for Hong Kong stocks and 5.7/5.6x for U.S. stocks for 2025/2026 [2] - The company retains an outperform rating with a target price of HKD 100.8 / USD 13, indicating potential upside of 26% for Hong Kong stocks and 31% for U.S. stocks based on 2025/2026 Non-GAAP P/E ratios [2]

Group 1 - Weibo's Q3 2025 financial report shows a significant increase in advertising and marketing revenue from Alibaba, reaching $45.5 million, a 112% increase compared to $21.5 million in the same period last year [1] - Alibaba's increased spending on Weibo is primarily attributed to its marketing expenses for food delivery services, particularly following the launch of Taobao Flash Sale and a substantial subsidy plan of up to 50 billion yuan [1] - Without Alibaba's contribution, Weibo's advertising and marketing revenue would have declined by 13% year-on-year, marking the lowest Q3 advertising revenue in five years at 330 million yuan [1] Group 2 - Over the past five years, Weibo's Q3 advertising revenue has generally declined, except for 2024 due to increased advertising revenue from the Paris Olympics, with advertising accounting for approximately 85% of total revenue [2] - In response to declining revenue, Weibo has introduced AI search product Weibo Zhisu to enhance user engagement and is planning commercial testing in Q4 [2] - The company is also applying AI technology in the advertising placement process to improve advertising monetization efficiency [2]

Core Insights - Weibo's advertising and marketing revenue from Alibaba increased by 112% year-on-year to $45.5 million in Q3 2025, driven by increased advertising budgets in Alibaba's local life business and strong marketing demand in its e-commerce sector [1][3] - Overall revenue for Weibo in Q3 2025 was $442.3 million, a decrease of 5% year-on-year, while net profit attributable to Weibo shareholders fell by 20.47% to $110 million [1][2] Revenue Breakdown - Advertising and marketing revenue (excluding Alibaba) was $375.4 million, a decline of 6% year-on-year, primarily due to reduced contributions from the food and beverage sector, which benefited significantly from the Paris Olympics last year [2] - Value-added services revenue reached $66.9 million, a slight increase of 2% year-on-year [4] User Metrics - As of the end of Q3 2025, Weibo had 578 million monthly active users and 257 million daily active users [5] - The search feature, Weibo Zhisu, saw its monthly active users exceed 70 million, with a 50% increase in daily active users and search volume [6] Strategic Focus - Weibo's strategy for 2025 emphasizes enhancing user value, maintaining leadership in trending and entertainment content, and improving user engagement through AI-driven recommendations and search systems [5] - The company plans to strengthen its content marketing advantages and improve the conversion rates of information flow advertisements, leveraging AI throughout the advertising process [6][7] Market Performance - As of the latest report, Weibo's stock price increased by 2.51% to $10.2 per share in pre-market trading [8]

Core Insights - Weibo-SW reported a net income of approximately $442 million for Q3 2025, a year-on-year decrease of 4.77% [1] - The net profit attributable to Weibo shareholders was $221 million, reflecting a significant year-on-year increase of 69.33% [1] - Monthly active users reached 578 million in September 2025, with daily active users averaging 257 million [1] Financial Performance - For the first three quarters of 2025, Weibo achieved a net income of $1.284 billion, a slight decrease of 1.07% year-on-year [1] - The net profit attributable to Weibo shareholders for the same period was $454 million, marking a year-on-year increase of 55.43% [1] - Basic earnings per share for Q3 2025 were $0.93, while for the first three quarters, it was $1.90 [1] Advertising and Marketing Revenue - Q3 2025 advertising and marketing revenue was $375 million, down 6% from $399 million in the same period last year [1] - Excluding advertising revenue from Alibaba, the advertising and marketing revenue was approximately $330 million, a decline of 13% from $377 million year-on-year [1] User Engagement and Product Development - The CEO expressed satisfaction with the progress of Weibo's intelligent search, highlighting improvements in user product offerings and the transformation of the homepage information flow [2] - The application of artificial intelligence in search and advertising has led to strong growth in user engagement and search volume [2] - The company is focusing on enhancing content marketing advantages and improving the conversion rates of information flow advertisements [2]

Core Insights - Weibo's Q3 2025 financial performance shows a decline in net revenue but a significant increase in net profit compared to the previous year [1] - The company is focusing on enhancing user engagement and monetization through AI technology and improved advertising strategies [2] Financial Performance - Q3 2025 net revenue was approximately $442 million, a year-on-year decrease of 4.77% [1] - Net profit attributable to Weibo shareholders for Q3 2025 was $221 million, a year-on-year increase of 69.33% [1] - Basic earnings per share for Q3 2025 were $0.93 [1] - For the first three quarters of 2025, net revenue totaled $1.284 billion, a year-on-year decrease of 1.07% [1] - Net profit attributable to Weibo shareholders for the first three quarters was $454 million, a year-on-year increase of 55.43% [1] - Basic earnings per share for the first three quarters were $1.90 [1] User Engagement - As of September 2025, Weibo had 578 million monthly active users and 257 million daily active users [1] - The company has made improvements to its homepage information flow product to enhance user content consumption [2] Advertising and Monetization - Q3 2025 advertising and marketing revenue was $375 million, a decrease of 6% from $399 million in the same period last year [1] - Advertising and marketing revenue, excluding income from Alibaba, was approximately $330 million, down 13% from $377 million year-on-year [1] - Weibo is focusing on strengthening its content marketing advantages and improving the conversion rates of information flow advertisements [2] - The application of AI technology in advertising is being enhanced to improve monetization efficiency [2]

Core Insights - Weibo (WB.US) shares rose by 3% to $10.25 in pre-market trading, despite a year-over-year decline in net revenue for Q3 2025 [1] - The company reported a net income of $442 million, down 5% year-over-year, with advertising revenue at $375 million, a decrease of 6% [1] - Non-GAAP net profit was $111 million, reflecting a 20% decline compared to the previous year [1] - Notably, advertising revenue from Alibaba surged by 112% to $45.5 million, indicating strong growth in this segment [1] - Weibo also launched its first self-developed open-source large model, Vibe Thinker, showcasing its commitment to innovation [1] Financial Performance - Q3 2025 net revenue: $442 million, down 5% year-over-year [1] - Advertising revenue: $375 million, down 6% year-over-year [1] - Non-GAAP net profit: $111 million, down 20% year-over-year [1] - Alibaba advertising revenue: $45.5 million, up 112% year-over-year [1] Stock Performance - Pre-market price: $10.25, up 3% [2] - Closing price on November 17: $9.95, down 1.09% [2] - 52-week high: $12.96; 52-week low: $6.864 [2] - Total market capitalization: $2.436 billion [2] - Price-to-earnings ratio: 8.58 [2] - Dividend yield: 8.24% [2]

Financial Performance - In Q3 2025, Weibo's net revenue was $442.3 million, a decrease of 5% year-over-year, or a 4% decrease when adjusted for fixed exchange rates [1] - Advertising and marketing revenue amounted to $375.4 million, down 6% year-over-year, or a 5% decrease when adjusted for fixed exchange rates [1] - Value-added services revenue reached $66.9 million, an increase of 2% year-over-year, with no change when adjusted for fixed exchange rates [1] - Operating profit was $117.3 million, with an operating margin of 27% [1] - Net profit attributable to Weibo shareholders was $221.1 million, with diluted earnings per share of $0.83 [1] - Non-GAAP operating profit was $132 million, with a non-GAAP operating margin of 30% [1] - Non-GAAP net profit attributable to Weibo shareholders was $110.7 million, with non-GAAP diluted earnings per share of $0.42 [1] Strategic Developments - The CEO expressed satisfaction with the progress of Weibo's intelligent search, indicating improvements in user product offerings and the transformation of the homepage information flow to enhance user content consumption [2] - There was strong growth in user scale and search volume for Weibo's intelligent search in Q3, which contributed to an overall increase in platform search volume [2] - The company reinforced its content marketing advantages and improved the conversion rates of information flow advertisements [2] - Weibo is enhancing the application of artificial intelligence technology throughout the advertising process to further improve monetization efficiency [2]