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快手-W(1024.HK):可灵商业化目标再上调 海外运营利润转正
Ge Long Hui· 2025-07-09 02:16
Core Viewpoint - Kuaishou's Q1 2025 earnings report shows overall revenue in line with expectations, with overseas business operations turning profitable for the first time, achieving a revenue of 32.6 billion yuan, a year-on-year increase of 11% [1] Business Segments - E-commerce: Kuaishou's Q1 e-commerce GMV reached 332.3 billion yuan, up 15% year-on-year, with active buyers reaching 135 million and a penetration rate of 19.0%. The platform supports small and medium-sized businesses, with a 25% increase in active sellers year-on-year [2] - Advertising: Q1 advertising revenue grew by 8% year-on-year, with significant growth in content consumption and local life sectors. AI-driven advertising material generation reached an average of 30 million yuan daily, indicating potential acceleration in ad revenue growth in the second half of the year [2] - Live Streaming: Q1 live streaming revenue was 9.8 billion yuan, up 14% year-on-year. User growth and algorithm optimization contributed to a 7% increase in total traffic, with daily active users (DAU) at 408 million, up 4% year-on-year [2] Keling AI - Kuaishou's Keling AI 2.0 model, set to launch in April 2025, is positioned as a global leader in generative AI technology, achieving a score of 1201 in the Arena ELO benchmark test. The model supports multi-modal input for video generation, enhancing its competitive edge in the market [3]
抖音广告项目合伙人怎么合作?
Sou Hu Cai Jing· 2025-05-14 17:42
全媒体信息流广告代理加盟:数据驱动+智能运营,解锁全域增长新势能 数字营销步入"数据智能"时代,信息流广告的竞争已从资源争夺转向数据应用与精细化运营的深度较量。腾讯微信朋友圈、抖音、百度、小红书、快手等平 台日活用户超60亿,覆盖社交、搜索、短视频、种草等全域场景,但广告主普遍面临"流量成本攀升""用户触达低效""跨平台协同难"等痛点。全媒体信息流 广告代理加盟模式凭借数据驱动决策、智能运营工具与灵活合作机制,正成为企业、创业者及营销团队突破增长瓶颈的核心选择。若您希望以数据赋能业 务、抢占智能营销先机,本文将拆解代理加盟的实战策略与创新路径,助您高效掘金全域流量!商务:+sDAo18 一、行业新挑战:数据智能如何重构代理价值? 《2025年全球数字营销趋势报告》指出,数据驱动的代理商客户留存率提升50%,ROI(投资回报率)高出行业均值40%。面对以下行业变局,全媒体信息 流广告代理加盟需依托数据能力重塑竞争力: 1. 流量成本高企,效率为王 1. 用户路径碎片化,跨平台协同成刚需 1. 政策与算法迭代加速,动态运营能力决定生死 二、代理新势能:数据驱动下的四大核心能力 优质的全媒体信息流广告代理加盟合作伙 ...