新华财经上海11月27日电（贾立歆） 体育，正成为一座城市奔涌的脉搏。11月27日，2025上海国际赛事文化及体育用品博览会（以下简称"上海体博会"） 在上海世博展览馆开幕，吸引数万名行业专业观众与运动爱好者齐聚。 开幕式上发布的上海体育产业最新成果，彰显了这座城市的体育消费活力与产业能级。数据显示，2024年，上海体育产业总产出达3169亿元，较"十四五"初 接近翻番，增加值突破1000亿元，占GDP比重达1.9%；在5月至11月体育消费节期间，全市体育产业商户交易额同比增长13.89%，上海劳力士大师赛、沃尔 沃中国公开赛、瑞虹天地哈扎劲运动会等20个具有行业示范意义的创新项目和场景化消费入选2025上海体育消费节典型案例，展现体育赋能城市生活、激发 消费活力的强大势能。 体验革新：沉浸式场景打破"逛展"边界，消费向生活方式延伸 作为行业标杆性展会，本届上海体博会在规模、业态、场景、资源四大维度实现战略跃升。上海世博展览馆双馆联动开放，50000平方米的宏大空间内，200 余家全球品牌齐聚一堂，NIKE、HOKA、BROOKS、On昂跑、SALOMON、Saucony等国际品牌与李宁、UTO、NEDAO、 ...

走进凉州城区，"一刻钟便民生活圈"正悄然改变着居民的生活方式。在政策支持下，一批与居民生活息 息相关的商业业态正悄然走进社区，融入日常。目前，1259个便利店、407家早餐店、392个综合超市、 274家生鲜超市等便民设施遍布居民区，构建起步行15分钟内即可满足基本生活需求的便捷网络。 值得一提的是，武威市成功盘活闲置多年的177间商业铺面，零售、餐饮、美发等业态多元发展，打造 出21个城区便民市场，让闲置资源焕发新生。同时，1000个废旧物品回收柜"上岗"，覆盖城区所有居民 小区，结合"互联网＋"回收模式，让垃圾分类与资源回收变得触手可及。便民生活圈数字地图的上线， 更是为居民提供实时消费导航，手指轻点，周边美食、商超、服务网点一目了然。 热浪席卷的盛夏，正点燃消费市场的澎湃活力。冰镇饮品在冷链中奔涌至街头巷尾，夜间市集的霓虹与 欢笑交织成不夜画卷，避暑经济的热浪更如潮水般漫向乡村角落。从购物中心的熙攘人群到社区便民生 活圈的烟火日常，从线下促销活动的热烈氛围到线上平台的火爆交易，甘肃武威以创新举措激发消费潜 力，勾勒出一幅生机勃勃的消费新图景。 空调家电的订单量随着温度计一同攀升，户外露营装备在山林湖畔搭 ...

Group 1: Consumer Market Performance - In the first half of the year, the retail sales of consumer goods increased significantly, with a year-on-year growth rate accelerating and contributing 52% to economic growth [1] - Regions such as Guizhou, Yunnan, Shaanxi, and Gansu in the western part of China saw notable increases in charging stations, enhancing local consumption [1][2] - The automotive sales in Zunyi City, Guizhou, reached nearly 1.5 billion yuan, with 45% of sales coming from new energy vehicles [1] Group 2: New Energy Vehicle and Charging Infrastructure - The installation of charging stations has become a new consumption trend, with a 96.7% year-on-year increase in public charging stations in county areas from January to May [2] - The popularity of new energy vehicles has led to the emergence of new consumption patterns, such as "pure electric camping" in rural areas [2] Group 3: First Store Economy - The first store economy has thrived, particularly in cities like Shanghai, with Chengdu seeing 395 new first stores in the first half of the year [3][5] - Over 110 first launch events were held in Chengdu, showcasing both international and local brands, contributing to a vibrant consumer experience [3][4] Group 4: Service Consumption Growth - Service consumption has accelerated, with significant growth in cultural, recreational, and travel services, particularly during holidays [6] - The "silver-haired" tourism market has expanded, with a 37% increase in hotel bookings for travelers aged 60 and above during the May Day holiday [7]

Group 1 - The "May Day" holiday has seen a vibrant consumer market across the country, with shopping districts creating new consumption scenarios and offering personalized, diverse, and quality products and services [1][5] - In Shanghai, the first-ever Penguin Convenience Store themed exhibition and a global offline launch of a designer shoe brand attracted significant crowds, indicating a successful marketing strategy [1][5] - In Hangzhou's Wulin shopping district, a 15,000 square meter underground area has become popular among young consumers, achieving daily sales exceeding 150,000 yuan [3] Group 2 - Major shopping districts in Shanghai have launched a series of special activities, with nearly 3,600 brands participating, showcasing the competitive retail environment [5] - Traditional shopping areas are also undergoing upgrades, with unique performances and themed events attracting visitors, as seen in Harbin's Zhonghua Baroque Street [6] - High foot traffic in Chengdu's International Airport shopping district has led to daily customer numbers exceeding 300,000, with surrounding outlet malls achieving sales over 20 million yuan [8] Group 3 - The "May Day" holiday has also seen a rise in tourism to lesser-known counties, with outdoor camping gear and trendy clothing becoming popular among consumers [9][10] - The Ministry of Commerce reported that over 2,400 foreign trade enterprises participated in promotional activities, resulting in procurement intentions exceeding 16.7 billion yuan [9] Group 4 - The trend of experiencing "slow-paced, quiet enjoyment" in rural areas is growing, with significant increases in hotel bookings in various counties [10][24] - The introduction of immersive experiences in ancient towns and streets is transforming the consumption landscape, moving from a ticket-based economy to an experience-based economy [27][34] Group 5 - In Fujian's Zhangzhou, the "Time Travel Journey" experience has attracted over 38,500 visitors daily, showcasing the popularity of immersive tourism [29] - The integration of technology in performances and events in ancient towns is enhancing consumer engagement and driving sales, as seen in the use of advanced stage equipment in Linyi's Langya Ancient City [34]