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桑基鱼塘、青春IP 解码千年农遗的破“圈”之路
Yang Shi Xin Wen Ke Hu Duan· 2025-10-22 02:49
我国拥有25处全球重要农业文化遗产,占世界总数的近四分之一,还拥有188处中国重要农业文化 遗产。当下,这些农业文化遗产在守护千年农耕智慧的同时,为乡村振兴注入新活力。 01 "鱼"路生金 一条鱼的共富之旅 一条鱼究竟能创造多少价值?在浙江湖州荻港村,答案远超想象:它可以是餐桌上的美味,可以是 研学课堂上的手工画,也可以是带动村民共同富裕的"金钥匙"。 这片全球重要农业文化遗产地正用一条鱼的旅程,讲述着古老农业文化遗产的现代化丰收故事。 从空中俯瞰,鱼塘星罗棋布,桑树郁郁葱葱。早上7点30分,浙江湖州"桑基鱼塘"系统核心保护区 迎来了今年以来的"第一捕",渔民告诉记者,在这里生长的生态青鱼至少养上三年才会开捕,捕捞上来 的青鱼最大能有十七八斤。 养了大半辈子鱼的章阿占告诉记者,眼前的"桑基鱼塘"保留了2500多年前的"塘基种桑、桑叶养 蚕、蚕沙喂鱼、鱼粪肥塘、塘泥壅桑"的绿色生态系统。 湖州市南浔区和孚镇荻港村渔民 章阿占:我们(的鱼)作为原生态养殖的,不吃饲料,都是吃青草、 螺蛳、麦芽,所以这个鱼的品质相当好,供不应求。 因为一直坚守着"古法养殖"的传统,这里的鱼从不愁销路。章阿占家的5亩"桑基鱼塘"每年产 ...
“京西福地门头沟”区域品牌发布,多条精品文旅线路首发
Xin Jing Bao· 2025-09-16 06:52
Group 1 - The core viewpoint of the news is the launch of the regional brand "Jingxi Fudi Mentougou" by the Mentougou District of Beijing, which includes various cultural and creative products and themed tourism routes [1][2] - The brand's slogan "Jingxi Fudi Mentougou" embodies the idea of "Five Blessings Arriving at the Door," highlighting the district's identity and cultural significance [1] - The promotional video features five major "blessings" sections: ecological resources, ancient villages and temples, cultural heritage, livability, and development, showcasing Mentougou's dual characteristics as a cultural highland and ecological oasis [1] Group 2 - The event introduced a clever English slogan "Mentougou, Meant to Go!" to promote the brand internationally [2] - Mentougou District has established a supportive environment for international business, including 4A-level scenic spots and star-rated hotels that accept foreign card payments [2] - The district is implementing a strategy focused on ecological development, cultural promotion, and technological advancement, positioning itself as a significant growth area in the new development pattern of Beijing [2]
文化兴城兴村兴企 打造新消费体验地
Sou Hu Cai Jing· 2025-06-03 11:58
Core Viewpoint - The article highlights the cultural and economic development of Suifenhe, a border city in China, emphasizing the integration of culture with tourism and industry to drive high-quality economic growth. Group 1: Cultural Events and Exhibitions - The "Hundred Years of Port Calligraphy and Carving Exhibition" in Suifenhe features nearly 200 calligraphy works created by 80 renowned artists, showcasing the blend of traditional craftsmanship and modern aesthetics [8] - The exhibition aims to attract visitors and promote cultural tourism, marking a successful attempt to enhance local economic development through cultural initiatives [8] Group 2: Rural Cultural Development - The "National Demonstration Farmers' Bookstore" in Funing Town serves as a cultural hub and a "smart hub" for agricultural product sales, generating 150,000 yuan in sales last year [9] - Cultural activities, such as the first village basketball competition, have increased local engagement and consumption, demonstrating the positive impact of culture on rural revitalization [9] - E-commerce in Suifenhe is booming, with projected online retail sales exceeding 1.7 billion yuan in 2024, indicating a significant shift in rural economic dynamics [9] Group 3: Red Culture and Education - Suifenhe has developed a "Walking Ideological and Political Course" brand by leveraging its rich red resources, including the Red International Passage Memorial Hall, which has become a national model for patriotic education [10] - The city hosts numerous educational activities, attracting over a hundred research teams annually to its historical sites [10] Group 4: Winter Sports and Tourism - The implementation of the "Suifenhe Ice and Snow Economic Development Action Plan" has led to the upgrade of ski resorts and the establishment of export equipment enterprises, with winter tourism revenue now accounting for 35% of annual tourism income [11] - The city promotes a diverse tourism experience by integrating red culture, ice and snow activities, and health tourism, creating a year-round tourism ecosystem [11] Group 5: Cultural Innovation and Consumption - Suifenhe has developed various cultural products, including hand-painted dolls and creative ice pops, enhancing the local tourism experience and attracting visitors [12] - The "Suifenhe Smart Tourism Platform" offers comprehensive services, allowing tourists to explore the city easily, thus promoting cultural consumption [12] - The recent calligraphy exhibition has expanded the cultural space of the city, fostering a new cultural brand as part of its economic strategy [12] Group 6: Overall Development Strategy - Suifenhe aims to integrate cultural industries with urban development and rural revitalization, positioning itself as a vibrant border city with a unique cultural identity [13] - The city is committed to leveraging its cultural resources to drive economic growth and enhance the quality of life for its residents [13]