深知"内容是抖音电商的灵魂"，庆裕新科技在内容创作上极尽深耕之能事。他们摒弃流水线式的模板化 生产，组建涵盖编导、摄影、运营的专项小组，为每个品牌定制内容策略。例如，为川味零食品牌打造 的"寻味四川"系列，深入产地记录食材源头与制作工艺，用真实的故事感和烟火气引发用户共鸣，单条 视频最高带动直播间观看人次超80万。这种对内容品质的极致追求，让品牌在信息洪流中精准触达目标 用户心智。 数据深耕，用精细运营提升效能 在深耕的土壤中，数据能力是结出硕果的关键养分。庆裕新科技自主研发数据分析工具，实时追踪抖音 平台的流量趋势、用户画像与转化路径，将"凭感觉"的运营变为"靠数据"的科学决策。某服饰品牌曾面 临流量成本高企的困境，团队通过分析用户停留时长与互动节点，优化视频开头3秒的钩子设计与直播 话术节奏，使千次曝光成本降低40%，ROI提升2倍。这种基于数据的精细化深耕，让每一份投入都产 生最大效能。 在瞬息万变的电商浪潮中，许多服务商追逐风口、频繁跨界，而成都庆裕新科技有限公司却反其道而行 之，选择将全部力量聚焦于抖音电商服务领域，以"深耕"的姿态构筑起难以撼动的专业护城河。 战略聚焦，锻造垂直领域专家 庆裕新科技 ...

在抖音电商这个瞬息万变、新人辈出的竞技场，追逐风口者众，而扎根土壤者寡。厦门瑞云辉开传媒有 限公司（以下简称"瑞云辉开"）能够在激烈的市场竞争中稳步前行，其核心并非仅仅依靠对热点的敏锐 捕捉，更在于对"深耕"二字的执着践行——这是一种拒绝浮于表面、坚持向下扎根，在垂直领域构建系 统性能力的长期主义。 深耕，意味着超越短期红利的时间沉淀。 瑞云辉开并非浪潮的简单逐浪者。自进入抖音电商服务领域 以来，团队完整经历了从内容种草、直播爆发到全域兴趣电商的行业周期演变。这种持续的在场，使其 不仅熟知当下的平台规则，更能理解规则变迁背后的逻辑。他们积累了覆盖多个消费品类、超过数百个 营销节点的实战数据，构建了独家的行业波动模型与用户行为数据库。这份用时间与案例沉淀出的"行 业地图"，让瑞云辉开在面对新品牌、新品类时，能快速避开前人走过的弯路，找到更高效的成长路 径，这是任何短期投机者无法复制的核心资产。 深耕，最终转化为赋能客户的可持续价值。 瑞云辉开的深耕，其终点并非服务于自身的经验积累，而 在于为客户构建可自我迭代的长期能力。他们通过"陪跑+赋能"的模式，在项目执行中系统化地向客户 团队传授策略制定、内容创作、数据复 ...

Core Viewpoint - Sichuan He Wanshi Business Information Consulting Co., Ltd. has established itself as a reliable partner for merchants in the booming Douyin e-commerce sector by providing professional services that ensure compliance with legal regulations and platform rules [1][4]. Group 1: Legal Compliance - The company strictly adheres to relevant laws and regulations such as the E-commerce Law, the Network Transaction Supervision and Administration Measures, and the Advertising Law, ensuring that all promotional materials and marketing activities comply with legal requirements [1][3]. - He Wanshi avoids the use of absolute terms in product promotions and ensures that claims about product efficacy are scientifically substantiated to prevent false advertising [1]. - The company follows the Anti-Unfair Competition Law by avoiding deceptive practices like "fictitious original prices" and misleading discounts, allowing merchants to operate safely within the legal framework [1]. Group 2: Platform Rule Management - He Wanshi maintains a precise understanding of Douyin e-commerce platform rules, including updates on category admission standards and penalty mechanisms for violations [3]. - The company provides tailored guidance based on the merchant's business category, such as advising food merchants on necessary certifications like "SC certification" and "food safety permits" [3]. - For apparel merchants, He Wanshi emphasizes the importance of compliance with labeling and material specifications to avoid penalties such as store score deductions or account suspension [3]. Group 3: Service Transparency - The company ensures a transparent and standardized service process by signing formal service contracts that outline service content, fee structures, and responsibilities, eliminating hidden charges and verbal commitments [3]. - Regular updates are provided to merchants through dedicated customer service, including operational logs and communication records, ensuring merchants are informed about every step of the process [3]. - In the event of platform rule changes or unexpected issues, the team communicates solutions promptly to merchants rather than making unilateral decisions [3].

Group 1: Natural堂 Financing and IPO - Natural堂 Group has completed a new round of financing amounting to 3 billion RMB, led by 加华资本 and with participation from 欧莱雅, bringing total investment to approximately 4.42 billion RMB [1][6] - The company has submitted its prospectus to the Hong Kong Stock Exchange for an IPO, with a valuation exceeding 7 billion RMB [1][6] - Revenue for Natural堂 is projected to be 44.42 billion RMB and 46.01 billion RMB for 2023 and 2024 respectively, showing stable growth rates of 3.49% and 3.58% [6][7] Group 2: 灵境AI Financing - 灵境AI has announced the completion of a new angel+ round financing amounting to several tens of millions RMB, led by 国科投资 [2][3] - This is the third round of financing for 灵境AI this year, aimed at expanding AI animation production and building a creator ecosystem [3] Group 3: 乐享科技 Financing - 乐享科技 has completed a 200 million RMB angel++ round financing, marking its third round of financing in nine months, with total angel round financing nearing 500 million RMB [4] - The funds will be used for self-research of core components and technology development [4] Group 4: 星河动力 Financing - 星河动力, a commercial rocket developer, has secured 2.4 billion RMB in D round financing, with investors including 顺禧基金 and 南京市创新投资集团 [5] Group 5: 蜜雪集团 Acquisition - 蜜雪集团 has signed an investment agreement to inject 286 million RMB into 鲜啤福鹿家, acquiring a 51% stake [8] - 鲜啤福鹿家 is positioned as the leading brand in China's fresh beer chain market, with plans to expand to approximately 1200 stores by August 2025 [8][9] Group 6: SHEIN's Retail Expansion - SHEIN plans to open its first physical store in France in November, marking its entry into offline retail [10] - The move is seen as a strategy to combine the advantages of e-commerce and physical retail in response to changing market conditions [10] Group 7: 字节跳动 Employee Support - 字节跳动 has introduced a new employee support scheme providing transitional subsidies for employees affected by organizational adjustments, with a maximum value of 72,000 RMB [13][14] Group 8: Consumer Trends - During the National Day and Mid-Autumn Festival holiday, the average spending per customer increased by 14.6%, with the highest proportion of tourists being those born after 1995 [22] - The total box office for the National Day film season surpassed 1.8 billion RMB, with several films exceeding 100 million RMB in box office revenue [26]

Core Insights - The report highlights significant growth in Douyin e-commerce during the first half of 2025, with apparel and lingerie leading sales, followed by smart home products, jewelry, and beauty products. The medical health category saw a remarkable increase in sales, approximately quadrupling, while niche categories like virtual recharge also experienced strong growth [1][11]. E-commerce Performance - Apparel and lingerie dominated the sales rankings, with smart home products, jewelry, and beauty following closely. Medical health sales surged by about 400%, and niche categories like virtual recharge showed robust growth [1][11]. - The share of product cards increased by 7.1%, becoming a core growth driver, with a notable 32% turnover rate among the top 50 brands, while the top 10 brands remained relatively stable [1][14]. Advertising Insights - Beauty products led the advertising spend and exposure, with the majority of exposure coming from the "Giant Star Map" platform. General advertising exposure was nearly three times higher than product and live-streaming ads, with effective tags including "life records" and "drama" [1][18]. - The top advertising categories included beauty, personal care, and food and beverage, with beauty products achieving over 119.9 billion in exposure [1][33]. Category Trends - The fashion category saw a significant increase in sales and transaction heat, with 25 million items sold on Douyin. The outdoor sports segment also showed notable growth, driven by various promotional activities [1][22]. - The quality and aesthetics category experienced a sales increase of 30.6% and a transaction heat increase of 38%, with a focus on detailed care products [1][29]. Lifestyle Upgrades - The overall sales heat in the lifestyle upgrade sector grew by 36%, with cleaning appliances contributing the highest sales. Products like fruit and vegetable disinfecting machines saw exponential growth [1][36]. - The report noted that the AWE (China Household Appliances and Consumer Electronics Expo) helped ignite interest in AI-driven home appliances, aligning with current consumer trends [1][36].

Core Insights - The "Douyin Mall 618 Good Goods Festival" experienced explosive growth during its pre-sale period from May 13 to May 26, 2025, driven by national subsidies and platform incentives, particularly benefiting durable goods with high cost-performance ratios [1] - Various categories such as apparel and fast-moving consumer goods (FMCG) achieved significant breakthroughs through innovative store broadcasts and high-quality short video content during the promotional period [1] - The platform's promotional strategies, including "15% off" and "direct price cuts," simplified the purchasing process for consumers, enhancing both merchant growth and consumer satisfaction [1] Apparel Industry Highlights - The apparel category includes rankings for women's wear, sports and outdoor, men's wear, luxury goods, and jewelry [1] - Notable brands in women's wear include AMASS, LANCY, and Basic House, while sports brands like LI-NING and NIKE also featured prominently [3][7] Fast-Moving Consumer Goods (FMCG) Highlights - The FMCG category encompasses beauty, parenting education, food and beverages, personal care, health supplements, and more [14] - Leading brands in the beauty segment include popular names, while the food and beverage rankings highlight brands like Three Squirrels and Yili [23][27] Durable Goods Industry Highlights - The durable goods category includes mobile phones, 3C digital products, major appliances, small appliances, and home decor [51] - Top mobile phone brands include OPPO and honor, while major appliance leaders are Midea and Haier [52][59] Future Promotions - Douyin e-commerce plans to launch various themed promotional events leading up to key holidays, enhancing consumer experiences and supporting merchant growth [69]