央视网消息：即将过去的2025年，中国文化绽放出新魅力，以更加开放包容的姿态拥抱世界，更加时尚多元的中国文化IP成为全球"顶 流"，不仅在世界圈粉，更吸引着八方宾朋跨越山海来华探寻体验，中国故事跨山海、入人心。 2025年中国文化IP出新出海更出彩 2025年，中国文化的独特韵味与深厚底蕴受到越来越多海外民众的关注和喜爱，中国IP不仅出新、出海，而且"出彩"，动画电影热映海 外，口碑、票房双丰收，今年春节档上映的《哪吒之魔童闹海》凭借超过159亿元人民币的票房成绩位列世界影史动画电影票房冠军，影片中 展现的中国传统文化元素和人物塑造的深度让观众赞不绝口。 中国故事跨山海入人心 带动中国文化体验热 2025年，一系列中外合璧、古今交融的中国流行文化产品走红世界，成为连接各国民众共同语言的同时，也激发来华旅游的热潮："甲亢 哥"等海外博主的中国行接连在海外社交平台出圈——中国正以前所未有的鲜活姿态吸引着全球年轻一代的视线；"跟着电影游中国"，探索银 幕背后的中国文化；到百年老字号学习中药香囊制作，身着汉服漫步西安大唐不夜城，在景德镇体验"会唱歌"的青花瓷……外国游客在多样的 深度体验中领略中华文明的深厚底蕴与时代 ...

Core Insights - The strong cultural consumption trend indicates a shift in China's consumption structure from basic survival needs to a focus on quality and experience-driven spending, supported by rising disposable income and improved social security [2][3] Group 1: Cultural Consumption Trends - During the "Golden Week" of 2024, per capita cultural and entertainment spending reached 955 yuan, a 67.8% increase from 2020, outpacing overall consumption growth [1] - Cultural consumption is characterized as "high-income elastic" spending, reflecting a willingness to pay for enriching experiences beyond basic needs [2] Group 2: Economic Impact - Cultural consumption is driving growth in various service industries such as film, performing arts, tourism, and sports, which are typically green, low-carbon, and high value-added sectors [2][3] - The diversification of cultural consumption is providing sustained momentum for expanding overall consumer spending, especially as traditional commodity consumption growth slows [2] Group 3: Innovation and New Business Models - The integration of cultural IP with modern manufacturing is leading to new business models and industries, such as "Guochao" fashion and cultural creative products, enhancing the value chain from manufacturing to creation [3] - Emerging technologies and new business models like membership and subscription services are flourishing due to the vibrant market demand for cultural experiences [3] Group 4: Strategic Significance - Cultural consumption is becoming a direct representation of national cultural soft power, with successful cultural products gaining international recognition and contributing to a modern national image [3] - The growth of cultural consumption signifies a transition towards a high-quality development stage focused on spiritual enrichment, emphasizing the need to leverage cultural resources and enhance cultural experiences [4]