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“流动展厅”载着“长治好物”出太行
Xin Lang Cai Jing· 2026-02-18 08:04
Core Insights - The article highlights the "Huo Lang Chu Shan" initiative by the Changzhi Municipal Bureau of Commerce, aimed at promoting local specialty products from Changzhi to broader markets, particularly in the Beijing-Tianjin-Hebei and Jin-Lu-Yu regions [1][3]. Group 1: Initiative Overview - The initiative is part of Changzhi's strategy to build a regional consumption center that radiates to Jin, Hebei, and Henan provinces, with a series of promotional events organized since January 16 [3]. - The promotional activities include six special tours showcasing various local products, utilizing mobile exhibition vehicles to create an interactive sales platform [3][5]. Group 2: Product Promotion and Experience - The initiative emphasizes not only product display but also storytelling about craftsmanship and regional culture, enhancing consumer engagement [5]. - Products showcased include traditional items like red dates and party ginseng drinks, which reflect the local ecological flavor, and modern interpretations of traditional crafts [3][5]. Group 3: Strategic Goals and Future Plans - The long-term goal is to establish a stable production and sales mechanism between Changzhi and surrounding regions, ensuring that local products reach a national audience [5]. - The Changzhi Municipal Bureau of Commerce plans to continue cross-provincial promotional activities to foster ongoing collaboration and enhance the market presence of local specialties [5].
文化破圈广货行天下 普宁英歌队新春携广货亮相欧洲
Xin Lang Cai Jing· 2026-02-16 00:28
文/羊城晚报全媒体记者 周欣怡 图/羊城晚报全媒体记者 张瑞柠 2月15日,大年廿八,早上9时许,广州白云国际机场T3航站楼候机大厅内,一阵阵铿锵有力的英歌鼓点骤然响起,让行色匆匆的返乡人群纷纷停下脚步围 观。 统筹/羊城晚报全媒体记者 朱绍杰 为了此次出海交流,团队做足了准备。 "平常我们演出只需要5分钟,但这次在莫斯科要跳够10分钟。"李俊浩坦言,"快板英歌对体力的消耗非常大,要求特别高。"为此,他们对节目进行了全方 位升级编排,在原有套路基础上新增对打阵型,丰富舞台层次,同时也沿用了去年登上央视春晚演出时的"红头船"阵型,再现潮汕先民远赴南洋的历史场 景。 "我们从来没有在这么冷的地方跳过英歌,这对我们是一个巨大的挑战。"嘴上说着是挑战,但话语之间,李俊浩的语气满是兴奋。"我们已经备好了速干衣 和保暖衣,但也不确定它们是否能够抗寒,地面可能也很滑。大家都在想象冬天的莫斯科究竟会有多冷。"他笑着对记者说。 在广东省文化和旅游厅的组织下,2026年春节期间,普宁富美青年英歌队一行26人,将带着英歌舞远赴俄罗斯、西班牙参加当地"欢乐春节"等活动。出发当 日,队伍在机场举行出发仪式,以快闪的形式为过往旅客送上新 ...
小球票刷出亿元消费力!浙BA撬动“体育+经济”新场景
Mei Ri Shang Bao· 2025-12-16 11:35
Core Insights - The Zhejiang Basketball Association (Zhejiang BA) has become a significant driver of economic activity, generating a total of 4.2 billion yuan in comprehensive cultural, sports, and tourism consumption during the National Day holiday [2] - The event has attracted widespread participation, with ticket sales reaching 60,800 at the Linping competition area alone, generating ticket revenue of 1.1937 million yuan [2] - The event has successfully integrated sports with local commerce, leading to increased consumer engagement and spending in surrounding businesses [3][4] Economic Impact - The Zhejiang BA has stimulated a total consumption of 4.2 billion yuan during the city championship phase, showcasing its economic significance [2] - The event has led to a 35% increase in sales for participating vendors at themed markets, with total market consumption reaching 528.8 million yuan [3] - Local businesses have reported a 50% increase in foot traffic and a 30% increase in sales due to the "Zhejiang BA ticket root rights" activities [3] Consumer Engagement - The popularity of the event has resulted in a high demand for tickets, with many fans experiencing difficulty in purchasing them, indicating strong consumer interest [2] - Local enterprises have leveraged the event to introduce new products, such as cultural creative items, resulting in significant sales and new orders [4] - The event has transformed consumer behavior from merely attending games to engaging with local culture and experiences, enhancing the overall visitor experience [6] Future Prospects - The Zhejiang BA is part of a broader strategy to explore and innovate new sports consumption models, aiming to meet diverse consumer demands and drive high-quality urban development [5] - The integration of sports with local culture and commerce is expected to continue, creating new opportunities for businesses and enhancing the attractiveness of the city [5]
调查|北京消费新玩法:追着票根“薅羊毛”,吃喝玩乐都能省
Bei Jing Ri Bao Ke Hu Duan· 2025-12-02 02:31
Core Insights - The "ticket root economy" in Beijing is creating a multi-faceted consumption experience by linking various sectors such as dining, accommodation, transportation, and entertainment through ticket discounts, particularly appealing to young consumers [1][11]. Group 1: Movie Ticket Benefits - Movie tickets are being utilized to unlock discounts at cafes and restaurants, enhancing the overall experience for consumers like Sun Xiaoyu, who has found significant savings through these promotions [2][3]. - Discounts include 7.5% off on drinks and additional savings on merchandise, demonstrating the tangible benefits of retaining movie tickets [2][3]. - The ongoing promotional activities are updated bi-weekly, providing a variety of options for consumers to explore and enjoy [3]. Group 2: Theater Ticket Advantages - Theater tickets are part of a rewards program where attendees can collect stamps for attending performances, leading to additional benefits such as free tickets to attractions like Universal Studios [4][6]. - The program has generated excitement among theatergoers, with limited rewards prompting early participation to secure benefits [8]. - Consumers like "Li Zi" have reported significant savings, with the ability to exchange theater tickets for valuable rewards, enhancing their overall cultural experience [8][9]. Group 3: Sports Event Ticket Perks - Sports event tickets provide discounts on accommodations and transportation, making it easier for budget-conscious consumers, particularly students, to enjoy events without overspending [9][10]. - The availability of free shuttle services for event attendees further enhances the value proposition of attending sports events, allowing for cost-effective travel [10]. - Overall, the integration of ticket discounts into various aspects of travel and leisure has made events more accessible and enjoyable for consumers [10][11].
文创产业从“可观”走向“可感”
Guang Xi Ri Bao· 2025-11-22 03:06
Core Insights - The city of Baise is revitalizing its historical street, Jiefang Street, by integrating traditional culture with modern experiences, attracting tourists and enhancing local economy [1][2] - The development of cultural and creative products in Baise is expanding, with a focus on combining historical elements with contemporary aesthetics to appeal to younger audiences [2] Group 1: Historical and Cultural Significance - Jiefang Street, a 300-meter long and 10-meter wide historical street, has preserved its Lingnan architectural style for nearly 300 years, showcasing both traditional and modern businesses [1] - The street features significant historical sites related to the Chinese Workers' and Peasants' Red Army, enhancing its cultural importance [1] Group 2: Cultural and Creative Products - Baise has introduced over 30 new cultural and creative products that blend historical heritage with modern design, targeting younger consumers [2] - Various localities within Baise are developing unique cultural products, such as "red + intangible cultural heritage" items, expanding the market scale of cultural products [2] Group 3: Technological Integration - The city is leveraging technology, such as AR and holographic projections, to create immersive experiences that enhance the appeal of cultural products [2] - The integration of artificial intelligence with the cultural tourism industry is being promoted in preparation for the 2025 Guangxi Cultural Tourism Development Conference [2]
新华视点丨“双节”期间文旅市场百花齐放 多元业态激活消费新活力
Xin Hua She· 2025-10-06 09:12
Core Insights - The national cultural tourism market is thriving during the "Double Festival" period, with various regions leveraging unique natural and cultural resources to launch diverse tourism products, attracting a large number of visitors [2] Group 1: Regional Highlights - Ningxia's Xixia Tomb has welcomed numerous visitors, with creative products like refrigerator magnets gaining popularity, enhanced by extended opening hours and user-friendly services [5] - In Hangzhou, the Qingshan Lake, featuring thousands of water firs, has become a popular destination, expected to attract 250,000 visitors [6] - The Shenyang-Baicheng high-speed railway has introduced a new "fast travel, slow experience" model, showcasing the colorful autumn scenery of Jilin [8][10] - In Jiaxing, the South Lake Red Boat has drawn crowds, with parents taking children to revisit history through interactive experiences like the "South Lake 1921 Train" [12] - In Qinhuangdao, the Shanhaiguan area is hosting a chrysanthemum exhibition, with 100,000 blooming flowers providing a picturesque backdrop alongside the Great Wall [15] - Chengdu's Wuhou Shrine has initiated a cultural journey, with daily visitor numbers exceeding 100,000, featuring creative markets and immersive performances [17] Group 2: Market Dynamics - Many scenic spots have enhanced services, innovated business models, and strengthened support systems, effectively meeting tourist demands and injecting vitality into the holiday consumption market [19]
【人民日报】到“黑龙江最美江段”看两国风景,去距哈尔滨最近国家一级口岸访互市贸易——感受鹤岗转型的“国际范儿”(边城见闻)
Ren Min Ri Bao· 2025-09-22 00:48
Core Insights - Hegang City is transforming from a coal-centric economy to a more diverse and internationalized urban environment, leveraging its geographical advantages and cultural heritage to attract tourism and foreign investment [5][14] - The "Longjiang Three Gorges" area is being developed as a cultural tourism hub, enhancing cross-border exchanges with Russia and promoting local economic growth through various tourism and trade initiatives [5][12] Group 1: Cultural and Tourism Development - Hegang is focusing on creating a cultural tourism collection area that integrates Chinese, Russian, and Jewish cultures, with projects like boat tours and cultural experience activities [5][14] - The "Longjiang Three Gorges" spans 62 kilometers and features unique geographical formations, attracting tourists for its scenic beauty and cultural significance [2][5] - Recent events, such as the "Hegang Small Skewers" barbecue competition, highlight the growing international cultural exchange, with participation from foreign chefs and local culinary traditions [9][10] Group 2: Infrastructure and Connectivity - The completion of the Luobei Airport is expected to enhance travel convenience and connectivity with major cities like Beijing and Shanghai, further opening Hegang to international visitors [8] - The Luobei Port has a significant annual throughput capacity of 500,000 tons, serving as a key trade link between China and Russia, facilitating the import and export of goods [14] Group 3: Economic Transformation - Hegang is transitioning from a "coal city" to a more diversified economy, with initiatives in tourism, cultural exchanges, and international trade, reflecting a broader economic transformation [14] - The introduction of new products, such as the Sino-Russian health and wellness packages, has attracted over 3,000 Russian tourists, indicating a successful integration of local and foreign cultural elements [11] - Local cooperative societies are increasingly involved in cross-border trade, processing imported goods and contributing to the local economy, showcasing a shift from passive trade to active participation [12]
感受鹤岗转型的“国际范儿”(边城见闻)
Ren Min Ri Bao· 2025-09-21 22:41
Core Viewpoint - Hegang City is transforming from a coal city to a vibrant cultural and economic hub, leveraging its geographical advantages and cultural exchanges with Russia to enhance tourism and international cooperation [8][16][17]. Group 1: Cultural and Tourism Development - Hegang is developing the "Longjiang Three Gorges" as a cultural tourism area, promoting boat tours and cultural experiences that connect Chinese and Russian heritage [9][17]. - The city hosted various international cultural events, such as the "Cultural Tourism Festival" and the "Barbecue Skills Competition," which attracted participants from Russia and showcased local culinary traditions [12][16]. - The establishment of the Luobei Airport is expected to improve accessibility and attract more tourists, enhancing Hegang's international profile [11][17]. Group 2: Economic Cooperation and Trade - Hegang's Luobei Port has a significant annual throughput capacity of 500,000 tons, facilitating trade with Russia and enhancing economic ties [17]. - The city is involved in processing imported goods, such as soybean oil and peat, indicating a shift from simple trade to deeper economic collaboration [15][17]. - New products, including cultural and creative items that blend Chinese and Russian elements, have been developed to cater to tourists and enhance local commerce [15][17]. Group 3: Community and Public Services - The presence of foreign residents, such as teachers and families, highlights the city's growing international community and improved public services, including multilingual support in healthcare [10][11]. - The welcoming atmosphere and enhanced infrastructure contribute to a sense of belonging for expatriates, fostering a more inclusive environment [10][11].
在武汉 游美好中国
Chang Jiang Ri Bao· 2025-09-13 03:50
Core Insights - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, attracting 30,000 visitors on its first day, showcasing innovative cultural and tourism experiences [2][4][10] Group 1: Event Overview - The expo features a 60,000 square meter indoor exhibition area, highlighting new business models, scenarios, and products in the cultural tourism sector [7] - The theme of the expo is "Deepening Cultural and Tourism Integration, Enjoying a Beautiful Life," covering four major consumption dimensions: "seeing, playing, buying, and eating" [7][11] Group 2: Innovative Experiences - Attendees can enjoy immersive experiences, such as an 8K ultra-high-definition LED dome and interactive sensory zones that engage multiple senses [6][7] - The expo includes high-tech attractions like AI coffee-making robots and holographic photography machines, enhancing visitor engagement [7][10] Group 3: Cultural Representation - The event showcases cultural diversity from 31 provinces and regions, allowing visitors to experience various local customs, foods, and performances [10][11] - Notable exhibits include a performance featuring humanoid robots and traditional dancers, blending technology with cultural expression [11] Group 4: Consumer Engagement - The expo has created numerous new consumption scenarios, leading to high purchasing enthusiasm among visitors, with some items selling out quickly [13][14] - Young consumers are particularly drawn to the "Guochao" cultural and creative theme area, indicating a trend towards integrating culture with modern consumerism [14][15]
科技感拉满,服贸会大兴展区裸眼3D、机器狗引围观
Xin Jing Bao· 2025-09-10 12:25
Core Insights - The Daxing exhibition area at the 2025 China International Service Trade Fair showcases high-tech innovations, including a naked-eye 3D screen, bionic quadruped robots, and drones capable of transporting small cars, making it a popular attraction in the cultural and tourism sector [1][3][4]. Group 1: Technology Highlights - A large naked-eye 3D screen measuring 8 meters in length and 4 meters in height serves as a major draw, featuring visuals of Daxing Airport, hydrogen vehicles, commercial aerospace, biomedicine, digital economy, and ecological landscapes [3]. - The bionic quadruped robot, designed for special and industrial applications, weighs 15 kilograms and can carry loads up to 20 pounds, demonstrating resilience against falls and quick recovery [4]. - The "Guangshun" drone stands out with its unique design, capable of emergency rescue, wind turbine installation, photovoltaic cleaning, and agricultural spraying, with a maximum payload of a family car and a flight endurance of 4 hours [6]. Group 2: Cultural and Creative Aspects - The Daxing exhibition area is also a hub for cultural enthusiasts, featuring unique cultural products such as themed refrigerator magnets, wildlife-themed merchandise, and traditional Chinese medicine items, showcasing Daxing's cultural heritage [6][8]. - The exhibition area is the only one in the fair to incorporate a live-streaming sales model, with professional hosts conducting 11 live sessions from September 10 to 14 to promote real estate, cultural products, and agricultural goods [8].