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民俗活动引流 新春消费爆火
Xin Lang Cai Jing· 2026-02-22 21:01
(来源:新华日报) 2月22日,天气晴暖,苏州古运河畔玉兰花开,吸引游客观赏。 王建中 摄 (视觉江苏网供图) 2月22日,瘦西湖第四届梅花艺术季开幕。 刘江瑞 摄 2月22日,市民游客在徐州历史文脉——彭城七里参观游玩。 蒯创 摄 (视觉江苏网供图) 2月22日,如皋市如城街道集贤里古街年味十足,不少市民游客前来品咖啡、拍照打卡。 徐慧 摄 (视 觉江苏网供图) 马年春节期间,江苏各地民俗活动轮番上阵、亮点纷呈,非遗展演、新春巡游、古风市集、潮玩体验等 多元形式齐发力,强势为文旅市场"引流",带动餐饮、文创、特色消费全线升温,各地商圈、古镇、街 区人气爆棚、商气浓郁,新春消费持续"爆火"。 扬州 活动每日出新 古城人气爆棚 □ 本报记者 张 晨 2月22日中午,扬州古城皮市街上人流涌动。700多米长的石板街两侧,站满了等待进入沿街餐馆就餐的 游客,店内早已座无虚席,店员招呼客人忙得脚不沾地。春节期间,皮市街每天一个主题的民俗活动引 来了源源不断的游客,沿街100多家店铺生意火爆。 "特意带孩子从南京赶来逛皮市街,套圈、投壶、猜灯谜玩个不停,孩子全程兴致勃勃,这种满是传统 味的热闹劲儿,才是过年该有的样子!" ...
年货购物车也是业态晴雨表
Xin Lang Cai Jing· 2026-02-06 00:22
Group 1 - The core idea of the articles highlights a significant shift in consumer behavior during the Chinese New Year, moving from traditional necessities to personalized and emotionally valuable products [1][2][3] - The traditional "three essentials" for New Year celebrations—sunflower seeds, candies, and alcoholic beverages—are being replaced by new snacks, smart home appliances, cultural creative products, and pet gifts [1] - A survey indicates that 74% of consumers view the Spring Festival as a time for mental and physical adjustment, reflecting a desire for emotional connection rather than just material abundance [2] Group 2 - The changing consumption logic is reconstructing the essence of the New Year, presenting both challenges and opportunities for the market [3] - Government initiatives are encouraging the creation of a consumption festival during the nine-day Spring Festival holiday, focusing on six key areas: food, accommodation, transportation, tourism, shopping, and entertainment [3] - The evolving preferences of consumers are leading to a more vibrant and resilient economic landscape, with a growing emphasis on cultural experiences and emotional fulfillment [3]
“广货行天下”走进财政厅:粤桂协作创建消费帮扶新平台
Nan Fang Nong Cun Bao· 2026-02-04 14:36
Core Viewpoint - The "Guangdong-Guilin Cooperation: Consumption Assistance New Platform" initiative marks the expansion of the "Guangdong Goods Going Nationwide" strategy from market areas to government agencies and communities, injecting new vitality into consumption assistance efforts between eastern and western regions [2][3][4]. Group 1: Event Overview - The "Guangdong-Guilin Cooperation: Consumption Assistance" event held at the Guangdong Provincial Finance Department showcases quality agricultural products and represents an innovative practice for deepening cooperation between Guangdong and Guangxi [3][4]. - The event attracted numerous government officials and staff, featuring products from 33 cooperative counties across 8 cities in Guangxi, highlighting the achievements of rural revitalization [5][6][7]. Group 2: Mechanism and Impact - The initiative aims to transition consumption assistance from a temporary activity to a normalized mechanism, combining government procurement with employee welfare systems to create a sustainable channel for product promotion [12][13]. - It reflects the proactive role of government departments in regional cooperation, enhancing the credibility and leadership of the "Guangdong Goods Going Nationwide" initiative through a combination of administrative promotion and market mechanisms [14][15]. Group 3: New Collaboration Model - This model breaks the traditional "one-way assistance" approach, gradually establishing a "two-way circular" cooperation relationship, where Guangxi's quality products leverage Guangdong's channels to enhance market competitiveness [16][17]. - The event emphasized the importance of improving product quality and technical innovation, with the Guangdong Provincial Agriculture and Rural Affairs Department stating that it will further promote the stability and development of Guangdong's agricultural products [22][23]. Group 4: Event Features and Services - The event featured various functional areas, including a "Daily Necessities Selection Area" showcasing high-frequency consumer goods, and a "Non-heritage and New Product Experience Area" that attracted significant attention [28][29][30]. - A one-stop procurement consulting service was provided, ensuring transparency and quality traceability throughout the purchasing process [31]. Group 5: Future Prospects - The "Guangdong-Guilin Cooperation: Consumption Assistance" series of activities is being rolled out across multiple provincial agencies, gradually forming a replicable and scalable mechanism for consumption assistance [38][39][40]. - As the "14th Five-Year Plan" promotes rural revitalization and regional coordinated development, the Guangdong-Guilin cooperation is entering a new stage of mutual benefit and win-win outcomes [47][48].
自强之光照新路 残友同心筑梦圆
Xin Lang Cai Jing· 2026-01-13 21:58
Core Insights - The article highlights the entrepreneurial journey of Bi Dong, a disabled individual who founded a studio aimed at empowering people with disabilities through employment and skill development [1][2][3] Group 1: Company Overview - Bi Dong established a studio in 2016 with an initial capital of 20,000 yuan, focusing on niche custom handmade products [1] - The studio's team consists of five members, four of whom are hearing-impaired, showcasing a commitment to inclusivity [1] - By 2017, the studio achieved a revenue of 1 million yuan, demonstrating effective market positioning and demand capture [1] Group 2: Social Impact - The company employs 15 disabled individuals, providing them with skills in cultural and creative design as well as e-commerce operations [2] - The products created by the team, including dolls and creative ornaments, are not only popular domestically but also exported internationally, contributing to family income [2] - The business model emphasizes "one person employed, whole family benefits," enhancing the quality of life for employees and their families [2] Group 3: Recognition and Future Plans - Bi Dong received the "National Self-Strengthening Model" award in 2025 for his resilient entrepreneurial spirit and significant social impact [3] - The company aims to expand further, with a target revenue of 4 million yuan in 2024, reflecting growth and increased employment opportunities for disabled individuals [2][3] - Bi Dong expresses a desire to strengthen the company and help more disabled individuals achieve employment in their local communities [3]