随着国庆、中秋"双节"假期临近，各地连日来密集召开文旅活动筹备新闻发布会。一系列围绕"迎国庆、贺中秋、庆丰收"主题的特色文旅IP集中亮相。这些 文旅IP，不仅为区域内外民众假期出行提供了多元选择，更以创新活力迭代升级各地文旅品牌的传播矩阵。 从观演赏剧到游历山河，从中秋团圆主题活动到亲子游乐项目，从夜间消费场景到丰收体验项目，"双节"文旅IP正呈现出"多元化布局、场景化渗透"的特 点。它们彼此串联、相互赋能，形成覆盖全年龄段、全时段的消费场景矩阵。基于国庆中秋"喜相逢"的假期特征，部分地区将中秋赏月与非遗展演结合创 新，打造"月下非遗"主题IP；有的景区推出亲子研学IP，将自然教育、文化学习融入游乐体验；不少城市围绕夜间消费，打造"夜间市集+灯光秀+特色演 出"的夜间文旅IP。这种"IP串珠成线"的模式，不仅可以进一步提升游客的消费体验，更能带动当地服务消费的全方位增长，释放出显著的"乘数效应"。 "文旅IP"是文化旅游产业中核心价值的浓缩载体。其本质是基于特定文化内核、具备独特识别性与情感共鸣力，并可通过商业开发转化为文旅产品、体验或 服务的知识产权（IP）体系。梳理各地的文旅IP不难发现，"联动、特色、场 ...

Core Insights - The company emphasizes a strategy of steady progress while actively exploring new models and businesses to enhance its core operations [1] Group 1: Business Segments - In the film and television sector, the company focuses on maintaining service quality while expanding market reach and enhancing content production and new technology applications [1] - The advertising business leverages content resource advantages to innovate large-screen advertising formats and integrate online and offline channels [1] - The tourism segment prioritizes cultural empowerment and experience enhancement, strengthening internet promotion and marketing to create unique cultural tourism IPs [1] Group 2: Innovation and Technology - The company is committed to staying abreast of industry trends and enhancing innovation applications [1] - In content creation, the company explores the use of artificial intelligence and other new technologies to assist in various production stages, such as subtitle proofreading, special effects production, and creative applications, thereby improving production efficiency and quality [1] - Future plans include further enhancing innovation capabilities to promote sustainable and healthy business development [1]

Core Viewpoint - The fireworks event "Ignite the Journey, Light Years Apart" held in Wanzai County, Jiangxi Province, showcases the integration of music, light, and technology, attracting a large audience and enhancing local tourism [1] Group 1: Event Highlights - The fireworks show featured performances from four singers, creating a lively atmosphere [1] - The fireworks display was divided into five chapters, with attendees actively capturing moments on their phones [1] Group 2: Tourism and Economic Impact - Wanzai County leverages its reputation as the "Hometown of Fireworks" to innovate the integration of "fireworks + culture and tourism + consumption" [1] - The county has established a tourism IP with the initiative "Free Fireworks Viewing Every Saturday," hosting various fireworks events at locations like Wanzai Ancient City and Longhu Park [1] - By 2025, Wanzai County is projected to have hosted 48 fireworks events, attracting over 1 million visitors [1]

Core Viewpoint - The rise of "night economy" across various regions in China is becoming a significant driver for local economic growth, with unique cultural and entertainment offerings attracting large numbers of visitors [1][2]. Group 1: Night Economy Development - The "night economy" is characterized by vibrant activities such as night dining, entertainment, and tourism, which have become essential leisure options for citizens and tourists [1]. - The launch of the "Ulanqab Night" district in Inner Mongolia set a record with 210,000 visitors in a single day, highlighting the potential of night economy initiatives [1]. - The development of night economy is seen as a crucial strategy for expanding domestic demand and promoting consumption, as emphasized in the Central Urban Work Conference [1]. Group 2: Infrastructure and Cultural Aspects - Continuous investment in both soft and hard infrastructure is necessary for the sustainable growth of night economy, addressing issues like traffic congestion and inadequate emergency facilities [2]. - There is a need to enhance the uniqueness and cultural depth of night economy offerings to avoid homogenization and to provide diverse experiences for consumers [2]. - The night economy serves not only as an economic activity but also as a means to showcase cultural confidence, with examples like the "Daming Palace Night City" in Xi'an reflecting deep historical and cultural narratives [2]. Group 3: Innovation and Service Enhancement - Emphasis on innovative supply, brand building, and service enhancement is critical for the night economy, ensuring that offerings reflect regional characteristics and avoid uniformity [3]. - The integration of modern technology and creative approaches is essential for developing smart districts and unlocking new business models within the night economy [3]. - Improving supporting facilities and services through refined urban management can enhance visitor experiences, fostering a sense of belonging and satisfaction [3].