当前，我们既面临着如何运用现代科技激活文化资源的时代课题，也拥有让传统与未来精彩对话的历史 机遇。期待"文化+科技"融合潜能进一步全面释放，让更多中华文化瑰宝焕发出更加蓬勃且恒久的生命 力。 （作者单位：南方科技大学） (责编：王连香、李楠桦) 相较于传统的文化呈现方式，数智技术如同一位技艺超凡的"魔术师"，为文化表达与传播提供新的支 撑。本次开幕式表演中，人们看到智能机器人敲响了古老的青铜句鑃。依靠群体智能、"类人眼"双目立 体视觉感知、自主导航等方面的新突破，3台人形机器人在精准控制下实现稳定的定位与击打，配上通 过数字采样技术和现代设备还原的敲响文物的真实声音，终于实现了人形机器人演奏古乐器，让流畅和 谐乐音穿越古今重现的一幕。 本届全运会开幕式的精彩表演，为我们呈现了文化+科技的创新路径。那些在舞台上被点亮的岭南符 号，还可以转化为文旅IP、文创产品的设计灵感乃至中小学"科艺融合"的研学教案。从一定意义上说， 文化与科技的融合可以成为"创新引擎"，也可以成为"资源枢纽"，助力创意设计、装备制造、旅游会展 等相关产业协同并进。 第十五届全运会日前在广东奥林匹克体育中心盛大开幕。以"圆梦未来"为主题的开幕 ...

Core Viewpoint - The upcoming National Day and Mid-Autumn Festival holidays are prompting various regions to launch a series of cultural tourism activities, enhancing local tourism brands and providing diverse travel options for visitors [1][2]. Group 1: Cultural Tourism IP - Cultural tourism IP serves as a concentrated carrier of core value in the cultural tourism industry, characterized by unique identification and emotional resonance, which can be commercially developed into tourism products, experiences, or services [1]. - Key themes identified in various cultural tourism IPs include "linkage, characteristics, scenarios, and experiences" [1]. Group 2: Regional Integration and Collaborative Activities - In the context of regional integration, cross-regional cultural tourism IP is becoming a crucial driver for consumption, as seen in the Beijing-Tianjin-Hebei region, which has launched a series of collaborative tourism activities [2]. - The "Happy Travel Beijing-Tianjin-Hebei" initiative integrates historical culture, natural scenery, and folk experiences to create a compelling consumption environment for tourists during the holidays [2]. Group 3: Local Cultural Exploration - Many local cultural tourism IPs focus on uncovering local cultural essence and unique charm, exemplified by the "Beautiful China Singing Tour" music festival in Handan, Hebei, which combines local intangible cultural heritage and cuisine [5]. - The festival offers a "music festival + in-depth experience tour" package, effectively activating local tourism resources and stimulating service consumption [5]. Group 4: Diverse and Innovative Offerings - The cultural tourism IPs during the holidays exhibit characteristics of "diversified layout and scenario penetration," connecting various activities and enhancing the overall consumer experience [5]. - Innovations include combining Mid-Autumn moon appreciation with intangible cultural heritage performances, and creating family-oriented educational tourism experiences [5]. Group 5: Consumption Upgrade and Service Potential - The surge in cultural tourism IP reflects a deep understanding of the consumption upgrade trend and the potential for service consumption, as consumer demands shift from mere availability to quality and uniqueness [6]. - A series of consumption-promoting actions are being implemented to stimulate new service consumption, injecting fresh momentum into the consumption engine [6].

Core Insights - The company emphasizes a strategy of steady progress while actively exploring new models and businesses to enhance its core operations [1] Group 1: Business Segments - In the film and television sector, the company focuses on maintaining service quality while expanding market reach and enhancing content production and new technology applications [1] - The advertising business leverages content resource advantages to innovate large-screen advertising formats and integrate online and offline channels [1] - The tourism segment prioritizes cultural empowerment and experience enhancement, strengthening internet promotion and marketing to create unique cultural tourism IPs [1] Group 2: Innovation and Technology - The company is committed to staying abreast of industry trends and enhancing innovation applications [1] - In content creation, the company explores the use of artificial intelligence and other new technologies to assist in various production stages, such as subtitle proofreading, special effects production, and creative applications, thereby improving production efficiency and quality [1] - Future plans include further enhancing innovation capabilities to promote sustainable and healthy business development [1]

Core Viewpoint - The fireworks event "Ignite the Journey, Light Years Apart" held in Wanzai County, Jiangxi Province, showcases the integration of music, light, and technology, attracting a large audience and enhancing local tourism [1] Group 1: Event Highlights - The fireworks show featured performances from four singers, creating a lively atmosphere [1] - The fireworks display was divided into five chapters, with attendees actively capturing moments on their phones [1] Group 2: Tourism and Economic Impact - Wanzai County leverages its reputation as the "Hometown of Fireworks" to innovate the integration of "fireworks + culture and tourism + consumption" [1] - The county has established a tourism IP with the initiative "Free Fireworks Viewing Every Saturday," hosting various fireworks events at locations like Wanzai Ancient City and Longhu Park [1] - By 2025, Wanzai County is projected to have hosted 48 fireworks events, attracting over 1 million visitors [1]

Core Viewpoint - The rise of "night economy" across various regions in China is becoming a significant driver for local economic growth, with unique cultural and entertainment offerings attracting large numbers of visitors [1][2]. Group 1: Night Economy Development - The "night economy" is characterized by vibrant activities such as night dining, entertainment, and tourism, which have become essential leisure options for citizens and tourists [1]. - The launch of the "Ulanqab Night" district in Inner Mongolia set a record with 210,000 visitors in a single day, highlighting the potential of night economy initiatives [1]. - The development of night economy is seen as a crucial strategy for expanding domestic demand and promoting consumption, as emphasized in the Central Urban Work Conference [1]. Group 2: Infrastructure and Cultural Aspects - Continuous investment in both soft and hard infrastructure is necessary for the sustainable growth of night economy, addressing issues like traffic congestion and inadequate emergency facilities [2]. - There is a need to enhance the uniqueness and cultural depth of night economy offerings to avoid homogenization and to provide diverse experiences for consumers [2]. - The night economy serves not only as an economic activity but also as a means to showcase cultural confidence, with examples like the "Daming Palace Night City" in Xi'an reflecting deep historical and cultural narratives [2]. Group 3: Innovation and Service Enhancement - Emphasis on innovative supply, brand building, and service enhancement is critical for the night economy, ensuring that offerings reflect regional characteristics and avoid uniformity [3]. - The integration of modern technology and creative approaches is essential for developing smart districts and unlocking new business models within the night economy [3]. - Improving supporting facilities and services through refined urban management can enhance visitor experiences, fostering a sense of belonging and satisfaction [3].