Investment Rating - The industry maintains a "Recommended" rating, indicating a positive outlook for the gaming sector with expectations of outperforming the benchmark index [4]. Core Insights - In June 2025, the National Press and Publication Administration approved 147 domestic game licenses and 11 imported game licenses, showing a significant increase compared to the same period in 2024, which is expected to boost market confidence in the gaming industry [4]. - Key games approved include titles from major companies such as Tencent, NetEase, and Giant Network, which are anticipated to contribute positively to their financial performance [4]. - The report highlights the strong performance of several companies, including Tencent's long-standing games, Giant Network's new releases, and the proactive measures taken by companies like Kaiying Network in AI gaming [4]. Company Summaries - **Kaiying Network**: Market cap of 37.5 billion, with a 2025 EPS forecast of 0.98 and a strong recommendation rating [2]. - **Giant Network**: Market cap of 41.4 billion, with a 2025 EPS forecast of 0.84 and a strong recommendation rating [2]. - **Yaoji Technology**: Market cap of 11.2 billion, with a 2025 EPS forecast of 1.79 and a strong recommendation rating [2]. - **Shenzhou Taiyue**: Market cap of 22.1 billion, with a 2025 EPS forecast of 0.65 and a strong recommendation rating [2]. - **G-bits**: Market cap of 19.8 billion, with a 2025 EPS forecast of 14.80 and a strong recommendation rating [2]. Industry Scale - The gaming industry consists of 161 listed companies, with a total market capitalization of 1,740.9 billion and a circulating market capitalization of 1,580.9 billion [2]. Industry Index Performance - The absolute performance of the industry over the last 12 months is 42.6%, indicating strong growth [3]. - Relative performance metrics show positive trends, with expectations of continued growth in the coming months [3]. Related Reports - The report references several related analyses that discuss ongoing trends and performance in the gaming sector, highlighting the continuous improvement in revenue and the emergence of new gaming titles [3].

Core Viewpoint - The issuance of game licenses in the first half of 2025 shows significant growth, with a total of 757 domestic game licenses and 55 imported game licenses, indicating a positive trend for the gaming industry [2][6]. Group 1: License Issuance Data - In the first half of 2025, a total of 757 domestic game licenses were issued, representing an increase of over 20% compared to 628 licenses in the first half of 2024 [6]. - The number of domestic game licenses issued in June 2025 reached 147, marking a monthly high in recent years [3][4]. - The total number of imported game licenses issued in the first half of 2025 was 55, slightly down from 60 in the first half of 2024, but still showing a stable monthly issuance trend [6]. Group 2: Major Companies and Titles - Notable companies such as Kying Network, Tencent, and NetEase have successfully obtained multiple game licenses, with Kying Network securing over 10 titles recently [3][9]. - Tencent's and NetEase's imported games include titles like "Crossfire: Rainbow" and "Masterless Star Abyss," contributing to the overall growth in the number of imported licenses [3][9]. - The continuous issuance of licenses and the accelerated launch of new products are driving a recovery in the gaming industry, with domestic game market sales exceeding 140 billion yuan in the first five months of the year, a year-on-year increase of 16.99% [9]. Group 3: Market Trends and Stock Performance - The stock prices of A-share gaming companies have been rising, with 28 out of 35 companies seeing price increases this year, and 17 companies experiencing gains of over 20% [10]. - The stable issuance of game licenses is improving the supply side of the industry, benefiting high-quality content and driving a recovery in the sector [10]. - The domestic gaming industry's market demand remains solid, with high market sentiment and performance gradually being released as product cycles progress [11].

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in June 2025, with a total of 147 domestic game licenses issued, marking a new monthly high for the year [1][3] - The number of imported game licenses has increased from bi-monthly approvals last year to monthly approvals this year [3] Domestic Game Licenses - Out of the 147 domestic licenses, 145 are mobile games, with 61 categorized as mobile-casual puzzle games, 9 as client games, and 1 as a web game. Additionally, 7 games received both mobile and client licenses [1] - A total of 757 domestic game licenses have been issued so far this year, indicating a consistent upward trend in monthly approvals [1] Notable Game Titles - Notable domestic titles include: - MiniPlay's "Chuxin Fishing" - Kying's "Soul Master Battle of Douluo Continent" - Guangzhou Gud's "Beast Era" - Tencent's "CF IP New Work: Crossfire: Rainbow" and "Tactical Squad: Dawn Offensive" [5][6][8] - The imported game licenses include: - Tencent's "Crossfire: Rainbow" - NetEase's "No Master Star Abyss" - Kingsoft's "Goose Duck Kill" [5] Game Development Details - Tencent's "Crossfire: Rainbow" is a new product under the CF IP, developed in collaboration with Tianmei Linlang and Tencent Interactive Entertainment K1 [6] - "Tactical Squad: Dawn Offensive" is a client game based on the tactical shooting game "Squad," featuring enhancements in server stability, gameplay experience, and content richness [8]

Industry Summary - In June, 11 imported games were approved, including "Transformers: New Era" and "Crossfire: Rainbow," bringing the total to 55 imported games approved this year [1] - Domestic game approvals reached a new monthly high with 147 games approved in June, an increase of 17 from the previous month [1] - The domestic game market's actual sales revenue in Q1 2025 was 857 billion yuan, a year-on-year increase of 18%, with mobile game revenue at 636 billion yuan, up 20% [1] - The gaming industry is experiencing a recovery driven by favorable policies, including subsidies for R&D and overseas expansion starting in 2024 [1] - The approval frequency for imported game licenses is increasing, indicating a positive trend for the gaming industry [1] - The upcoming summer season is expected to improve the competitive landscape of the industry, with a good release schedule for new games [1] - The gaming industry appears attractive in terms of valuation, with potential cost reduction and revenue increase opportunities driven by AI applications [1] Company Summary - ShengTian Network reported a return to growth in Q1, with the self-developed IP fighting game "True: Three Kingdoms Unmatched" expected to launch within the year [2] - The company has developed an AI mini-game "Word Spirit Legend" and completed internal testing for the AI social reasoning mini-game "Secret Bomb" based on the DeepSeek model [2] - Zhangqu Technology is focusing on the SLG sector, actively advancing the development of "Code S" and "Code H" to accelerate their launch [2] - As of Q1 2025, Zhangqu Technology operates 20 games and has a stable cash reserve of 2.4 billion yuan [2]