10月25日，中欧协会智能网联汽车分会与清博指数联合发布第三季度中国汽车品牌影响力指数报告。报告显示，本季度汽车品牌格局呈现"乘用车市场激烈 演进，商用车市场稳健固化"的显著特征。 乘用车领域，本土品牌已占据影响力前十席位的七席，展现出强劲的上升势头，其中，比亚迪以784.54分蝉联榜首，问界品牌凭借767.19分的成绩首次跻身 前五，成为本季度最具突破性的品牌。商用车领域则呈现出更加多元的竞争态势，其中，中国一汽以728.99分领跑重卡市场；江铃汽车在轻客领域以658.02 分稳居第二。 本次评估整合了中国汽车工业协会、乘联会的权威产销数据，结合清博智能全方位舆论相关数据与车300的保值率数据，通过包含传播度、美誉度、市场表 现和资产属性四大维度的科学模型，为行业提供了客观的品牌竞争力标尺。 乘用车市场格局深度调整 技术赋能与用户口碑成破局关键 三季度乘用车品牌影响力排名显现出显著的结构性变化，其中，比亚迪以784.54分的综合得分蝉联榜首，其核心竞争力不仅体现在84.67万辆的销量规模，更 得益于98.82%的正面信息占比所形成的卓越用户口碑，这种销量与口碑的双重优势彰显出其在新能源领域深厚的技术积淀与市 ...

Group 1: Industry Overview - The domestic new energy vehicle market experienced significant growth in September, with most brands achieving both year-on-year and month-on-month increases in delivery volumes [1][2][3] - The "Golden September and Silver October" period is traditionally a peak season for the automotive market, supported by government policies for vehicle scrappage and trade-in incentives [1][5] - The implementation of more targeted and precise scrappage policies is expected to positively impact market expectations [1][5] Group 2: Company Performance - Leap Motor achieved a record delivery of 66,657 vehicles in September, a 97% year-on-year increase, with a total of 395,500 vehicles delivered in the first nine months of the year [2] - Hongmeng Zhixing delivered 52,916 vehicles in September, becoming the second-largest seller, with strong performance from models like the AITO Wenjie [2] - Xiaopeng Motors delivered 41,581 vehicles in September, a 95% increase year-on-year, with plans to expand into the range-extended electric vehicle market [3] - NIO delivered 34,749 vehicles in September, a 64% year-on-year increase, with cumulative sales reaching 201,200 vehicles in the first nine months [3] - Ideal Auto reported a September delivery of 33,951 vehicles, a 36.8% year-on-year decline, but showed signs of recovery month-on-month [3] - Xiaomi Auto's delivery exceeded 40,000 vehicles in September, marking a historical high, with a backlog of orders indicating strong demand [4] Group 3: Policy Impact - As of September 10, 8.3 million applications for the vehicle trade-in program were submitted, indicating strong consumer interest [5] - The adjustment of trade-in policies reflects a shift from broad subsidies to more targeted support for specific groups, enhancing the efficiency of subsidy funds [5][6] - The retail market for narrow passenger vehicles in September is expected to reach approximately 2.15 million units, with a 6.5% month-on-month increase and a 2.0% year-on-year increase [6]

Core Insights - The article discusses the significant changes in the new energy vehicle (NEV) market in September 2025, highlighting the competitive landscape among various brands and their delivery volumes [2][34]. - It emphasizes the rise of brands like Leap Motor and Xiaomi, while traditional automakers face challenges in the NEV segment [34][35]. Delivery Rankings - Leap Motor leads with 66,657 units delivered, a 97% year-on-year increase, followed by XPeng with 41,581 units (95% increase) and AITO with 40,619 units (14% increase) [3][4]. - Xiaomi's delivery surpasses 40,000 units for the first time, marking a 300% year-on-year increase, indicating improved production capacity [5][20]. - NIO ranks fifth with 34,749 units delivered, showing a 64% year-on-year growth, while Li Auto ranks sixth with 33,951 units, down 37% year-on-year [6][29]. Brand Strategies - Leap Motor's strategy focuses on offering high-value features at competitive prices, appealing to cost-conscious consumers [11][15]. - XPeng's growth is attributed to aggressive promotional financing policies, although concerns about profitability remain due to high discounting [15][35]. - AITO maintains a strong position in the high-end market, with its models contributing significantly to its sales [16][19]. Market Dynamics - The article notes that traditional automakers' NEV brands are growing but struggle to compete with the top new energy players [8][34]. - The monthly delivery threshold for leading brands has risen to 40,000 units, creating a competitive barrier for those unable to meet this volume [8][34]. Future Trends - The article identifies key trends such as the mainstream adoption of range-extended technology and the increasing competitiveness of traditional luxury brands in the NEV market [35][36]. - It suggests that the future winners in the NEV market will be those who can balance cost control through scale while offering differentiated technological experiences [36][37].

Core Viewpoint - The new energy vehicle market is experiencing significant changes, with new players like Leap Motor and Xiaomi making substantial gains in delivery volumes, while traditional brands face challenges in maintaining their positions [1][20]. Group 1: Delivery Rankings and Performance - Leap Motor leads the delivery rankings with 66,657 units, showing a 97% year-on-year increase and a 17% month-on-month increase [2][3]. - Xiaomi enters the top four for the first time with over 40,000 deliveries, marking a 300% year-on-year increase and a 33% month-on-month increase [2][4]. - NIO ranks fifth with 34,749 units delivered, reflecting a 64% year-on-year growth, indicating the effectiveness of its multi-brand strategy [5][14]. - Li Auto's performance is mixed, with 33,951 units delivered, a 19% month-on-month increase but a 37% year-on-year decline [6][18]. Group 2: Market Dynamics and Strategies - The market is seeing a shift where traditional automakers' new energy brands are growing but struggle to pose a significant threat to the top six new energy players [7]. - Leap Motor's strategy focuses on offering high-value features in mainstream models, appealing to cost-conscious consumers [8][9]. - Xiaomi's growth is attributed to improved production capacity, although it faces challenges with long wait times for customers [12][13]. Group 3: Competitive Landscape - The competitive landscape is evolving, with brands like Aion experiencing a nearly 20% year-on-year decline, while BYD's Equation Leopard sees a 345% increase [7][14]. - The delivery threshold for the top tier has risen to 40,000 units per month, creating a gap for brands unable to meet this benchmark [7][20]. - The introduction of new models, such as Li Auto's i6, is seen as a potential solution to declining sales, but internal competition may pose challenges [18][19]. Group 4: Future Trends - The market is expected to further differentiate, with technological advancements becoming crucial for maintaining competitiveness [21][22]. - Traditional luxury brands are beginning to take the electric vehicle market seriously, as seen with the local production of Mercedes-Benz's electric CLA [21]. - The overall conclusion points to a future where the winners will be those who can balance cost control through scale while offering differentiated experiences through technology and multi-brand strategies [23].