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海外媒体探究青岛乡村振兴 “古村新貌”彰显城市多元魅力
Zhong Guo Xin Wen Wang· 2025-11-20 07:28
海外媒体探究青岛乡村振兴 "古村新貌"彰显城市多元魅力 中新网青岛11月20日电(张孝鹏)"魅力西海岸·文化山海城"海外媒体走进青岛看新区媒体行19日晚正式结 束。为期两天的探访中,采访团深入青岛西海岸新区,探访其影视产业、海洋文明及乡村发展。在探访 杨家山里乡村振兴片区时,采访团成员表示,该新区古村落呈现出的新面貌,既是当地乡村振兴的丰硕 成果,也彰显了城市的多元魅力。 杨家山里乡村振兴片区位于青岛西海岸新区铁山街道,昔日因交通不便而略显静谧,如今已成为都市人 向往的休闲度假胜地。该片区日前入选《推进乡村全面振兴典型案例2025》,是山东省三个入选案例之 一。 探访中,采访团一行走进了杨家山里乡村振兴片区后石沟村。该村坐落于齐长城脚下,三面环山、一面 向水,因独特的地理环境成为大量影视作品的取景拍摄地。依托深厚的文化底蕴和乡村韵味,目前,该 村正大力发展"影视文化+生态旅游"。 杨家山里二村党委副书记、后石沟党支部书记刘芳表示,近年来铁山街道推动影视产业与文旅深度融 合,将剧中热门场景进行升级提升,在后石沟村推出相关旅游路线、文创产品等。统计数据显示,目前 该村年均接待游客超20万人次,每年的旅游收入超过千 ...
“小”演出撬动“大”流量 “票根+”激活城市文旅经济新引擎
Yang Shi Wang· 2025-11-03 23:52
Core Viewpoint - The performance market in Fujian is thriving, with numerous concerts and events driving the integration of the performing arts economy and cultural tourism economy [1] Group 1: Concerts and Audience Engagement - The Mayday 25th Anniversary Tour concert in Xiamen attracted over 44,000 attendees per show, held over three days [2] - Xiamen has hosted 50 large concerts this year, drawing more than 750,000 attendees, with rewards of up to 3.6 million yuan for event organizers [3][4] - Fuzhou's concert events have also seen significant attendance, with over 500,000 attendees this year, 60% of whom are from outside the city [3] Group 2: Economic Impact and Consumer Experience - The performing arts market is becoming a new engine for urban cultural tourism development, with various immersive experience scenarios being created [4] - A pop-up store in Xiamen generated over 10 million yuan in sales within eight days, benefiting from "ticket root" promotions that offer discounts at 32 dining brands [5][6] - Fuzhou has customized tourism routes for concertgoers, linking popular attractions, resulting in increased hotel bookings near performance venues [7] Group 3: Trends in Audience Behavior - The trend of "traveling with performances" is gaining popularity among young people, with many new first-tier cities hosting large-scale events every weekend [8]
逛繁华商圈、游诗意田园……城野联动 解锁成都“五一”新玩法
Si Chuan Ri Bao· 2025-04-29 07:46
Group 1 - Chengdu's Business Bureau launched a themed consumption season titled "Welcoming the World Games · Enjoying May Day - Vibrant Chengdu · Colorful May," featuring seven major sectors, over a hundred events, and more than 500 million yuan in discounts to create a comprehensive consumption festival [1][2] - The "May Day" promotional activities include collaboration across various districts, focusing on vibrant commercial areas, discount outlets, leisure towns, and culinary experiences, aiming to provide a diverse consumer experience [2][3] - Key commercial areas like Chunxi Road and Jiaozi Park are leading the promotional efforts with consumer vouchers and partnerships, while major shopping landmarks are introducing limited-time events and special offers [2][3] Group 2 - Chengdu's Agricultural and Rural Affairs Bureau released ten premium rural tourism routes that encompass flower viewing, fruit picking, tea tourism, hiking, and cultural experiences, allowing visitors to explore both urban and rural attractions [4][5] - Tourists can enjoy a variety of activities, such as flower tours in Pengzhou, forest experiences in Wenjiang, and visits to flower farms in Chongzhou, showcasing the region's natural beauty [5][6] - The rural tourism routes also include tea culture experiences in Dujiangyan and opportunities to engage with local customs and traditions, enhancing the overall visitor experience [6]