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中国旋转小火锅之王,诞生在河南|河南餐饮 奔赴千店
Sou Hu Cai Jing· 2025-08-27 11:50
编者按 | 新消费赛场热气腾腾,河南一众餐饮势力正加速迈向"千店时代",叩响全国市场的大门。 它们赛道不同、品类不一,却展现出强劲的品牌势能与扩张动力。品类创新激活需求、供应链完善夯实根基、年轻化表达重塑品牌——这些关键要素,正推 动它们从区域走向全国,实现规模化与品牌力跃迁。 解构河南餐饮新势力从1到N的成长密码,探寻河南餐饮未来更大可能,即日起,大河财立方、华鼎冷链科技联合推出"河南餐饮 奔赴千店"系列报道,展现 河南新消费品牌的新样本。 【大河财立方 记者 郝楠楠 实习生 刘程】十年前,围辣小火锅(以下简称围辣)的初代门店在河南一个小县城悄然诞生;十年后,围辣全国门店突破1500 家,成为"旋转小火锅门店数量全国第一"品牌。 在火锅这片公认的红海里,围辣如何用自己的节奏,成为自助小火锅赛道的弄潮儿?近日,围辣创始人张萧接受大河财立方记者专访,讲述了千店规模的成 长之路。 其中最具标志性的事件发生在6月底,全国门店突破1500家的围辣,获得了沙利文颁发的"旋转小火锅门店数量全国第一"、尚普咨询颁发的"小火锅全国门店 数量第一"两大市场地位认证书。 这意味着,国内的旋转小火锅之王,在河南诞生了。 采访中,谈 ...
这年头,连中餐都能“1块钱旋转自助”了
3 6 Ke· 2025-06-17 00:35
Core Insights - The article discusses the emergence of a new dining trend in China, specifically the introduction of a rotating model for Sichuan cuisine, similar to rotating sushi and hot pot concepts [1][3][5] - The rotating dining format allows for a self-service experience with low-priced dishes, attracting consumers looking for novelty and affordability [1][3] Industry Overview - The first rotating Sichuan restaurant, "Hong Cuisine · Play Chengdu," has opened in Shanghai, offering a membership-based model with prices as low as 1.8 yuan for dishes [3][4] - The rotating model, initially popularized by sushi in the 1950s, has now expanded to various cuisines, including hot pot and other popular food categories [4][7] Market Trends - In 2023, the rotating hot pot concept gained significant traction, with over 400 new related businesses established in the first five months, averaging three openings per day [8] - The trend reflects a broader movement in the restaurant industry where various food categories are being reimagined through self-service and rotating formats, appealing to the "lonely economy" and single-person dining preferences [10][18] Challenges and Competition - The industry faces challenges such as homogenization, with 80% of rotating hot pot menus showing over 70% similarity, leading to low consumer repurchase rates [14][13] - Supply chain pressures are also a concern, as maintaining product quality and pricing requires robust supply chain management [16][15] Future Prospects - The article suggests that while the rotating model has potential for further innovation, true differentiation will require creating new value propositions beyond mere format changes [22][21]
现在的旋转小火锅品牌店出现了哪些新的“流行趋势”?
Sou Hu Cai Jing· 2025-04-30 19:59
Core Viewpoint - The rotating hot pot industry is experiencing growth and innovation, focusing on enhancing customer dining experiences while maintaining profit margins [1]. Group 1: Dining Environment - Many rotating hot pot brands are located in shopping malls and centers, allowing for larger spaces and more creative decor [1]. - The trend of "landscape tables" is emerging, featuring expanded rotating devices adorned with plants, lights, and decorative elements, which can attract more customers [1]. - Walls are being utilized for displaying dishes and their origins, creating a sense of trust and variety for customers [1]. Group 2: Lighting and Ambiance - Proper lighting is crucial for creating atmosphere and enhancing the quality of decor, suggesting collaboration with design companies for optimal results [3]. Group 3: Service Details - Custom dish nameplates are being introduced to highlight signature dishes and provide information on ingredients and cooking times, enhancing customer experience [3]. - Dining guides are placed on tables to inform customers about the use of different colored dish clips and the location of disposable utensils [5]. Group 4: Rotating Equipment - The rotating equipment is essential for the daily operations of hot pot restaurants, with ongoing innovations in materials and functionalities [5]. - While copying equipment designs from successful brands is not advisable, learning from their design concepts is encouraged [5]. Group 5: Overall Industry Trends - The rotating hot pot industry is continuously seeking breakthroughs in equipment, dish variety, service details, and store environments, with a growing emphasis on visual appeal [7].