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浙江省嘉兴市市场监督管理局食品安全监督抽检信息通告(2025年第23期)
对抽检中发现的不合格产品,嘉兴市市场监管局已责成相关县级市场监管部门依法予以查处。要求港区市场监管部门督促食品经营环节有关单位立即采取下 架等措施控制风险。 特此通告。 嘉兴市市场监督管理局食品安全监督抽检信息通告(2025年第23期) 近期,嘉兴市市场监督管理局组织抽检了饼干、餐饮食品、炒货食品及坚果制品、蛋制品、淀粉及淀粉制品、调味品、豆制品、方便食品、蜂产品、糕点、 罐头、酒类、粮食加工品、肉制品、乳制品、食品添加剂、食糖、食用农产品、食用油、油脂及其制品、蔬菜制品、薯类和膨化食品、水产制品、水果制 品、速冻食品、糖果制品、饮料等26大类共174批次样品。根据食品安全国家标准检验和判定,抽样检验合格样品168批次、不合格样品6批次(见附件), 具体情况通告如下: 1、嘉兴市港区赵超水产摊销售的黄鳝,恩诺沙星不符合食品安全国家标准规定。 | 35 湖北立旺食品有限 | 湖北省仙桃市纺织大道33号 | 嘉善县惠民街道慧悦副 | 浙江 | 旺旺开心乳酸果冻 | 计量称重 | 2025- / | | --- | --- | --- | --- | --- | --- | --- | | 公司 | | 食品店 | ...
屡罚不改!旺旺营销再翻车,贩卖情怀难“逆袭”
Ge Long Hui· 2025-06-02 01:52
Core Viewpoint - Wangwang, a well-known national brand, is struggling to keep up with the evolving market and consumer preferences, facing challenges from emerging food brands and a decline in its traditional product appeal [1][9]. Group 1: Marketing Issues - Wangwang has been penalized for false advertising, with a recent fine of 15,300 yuan for misleading claims about its high-calcium milk product [3][5]. - The company has a history of marketing failures, including past violations of advertising laws and misleading claims about product ingredients [6][7]. - Marketing strategies have not resonated with modern consumers, leading to ineffective campaigns that fail to attract new customer interest [10][12]. Group 2: Product and Innovation Challenges - Wangwang's flagship products, such as Wangzai milk, have not seen innovation in years, resulting in declining sales as consumer preferences shift towards healthier options [9][14]. - Despite attempts to launch new brands and products targeting different demographics, the reception has been lukewarm, indicating a lack of genuine innovation [10][12]. - The company has struggled to adapt to the online sales environment, missing out on significant e-commerce opportunities [11][12]. Group 3: Financial Performance - Recent financial results show a decline in revenue and profit, with a 4.83% drop in revenue to 10.833 billion yuan and a 23.6% decrease in net profit to 1.596 billion yuan for the first half of the 2022 fiscal year [13][14]. - The gross profit margin has been on a downward trend, falling from 48.05% in 2019 to 42.82% in the first half of 2022 [14]. - Analysts have expressed concerns about Wangwang's future performance, with several institutions lowering their target prices and profit forecasts due to challenging sales prospects [15].