证券研究报告·公司点评报告·白酒Ⅱ 金徽酒（603919） 2025 年中报点评：升级韧性延续，回款节奏 稳健 股价走势 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 2,548 | 3,021 | 3,027 | 3,229 | 3,490 | | 同比（%） | 26.64 | 18.59 | 0.19 | 6.69 | 8.08 | | 归母净利润（百万元） | 328.86 | 388.15 | 377.15 | 416.92 | 465.18 | | 同比（%） | 17.35 | 18.03 | (2.83) | 10.55 | 11.57 | | EPS-最新摊薄（元/股） | 0.65 | 0.77 | 0.74 | 0.82 | 0.92 | | P/E（现价&最新摊薄） | 32.24 | 27.31 | 28.11 | 25.43 | 22.79 | [Table_Tag] [Table_ ...

证券研究报告 | 2025年08月24日 金徽酒（603919.SH） 优于大市 2025H1 收入、净利润同比正增，2025Q2 产品结构延续升级 2025H1 收入同比正增，需求压力下展现经营韧性。2025H1 公司实现营业总收入 17.59 亿元/同比+0.3%，归母净利润 2.98 亿元/同比+1.1%。其中 2025Q2 营业总 收入 6.51 亿元/同比-4.0%，归母净利润 0.64 亿元/同比-12.8%。 2025Q2 产品结构延续升级趋势，省内市场抗风险能力较强。分产品看，第二季 度 300 元以上产品收入 1.36 亿元/同比+11.3%，100-300 元产品收入 3.40 亿元/ 同比+0.3%，100 元以下产品收入 1.45 亿元/同比-26.6%。西北市场白酒消费价 位偏低，政商务场景用酒量较小，年份系列金徽 18/28 年增速环比放缓，但仍快 于整体；民间宴席受政策影响较大，5-7 月宴席场次减少较多，百元以内的星级 系列下滑较多，公司加大餐饮场景和 1-2 桌规模的宴席投入。分区域看，2025Q2 省内收入 4.76 亿元/同比-4.8%，省外收入 1.44 亿元/同比-8 ...

Group 1: Company Strategy - The company’s strategy includes "county-based" development as part of its "Four Modernizations" strategy, which also encompasses youth-oriented, international, and terminal-focused approaches [3] - County-based marketing is prioritized due to its alignment with the current economic environment in China, where county-level markets are less affected by economic pressures [3] - The company aims to optimize its product and marketing strategies to reflect county characteristics, especially within Qinghai Province [3] Group 2: Product and Market Development - The company has a diverse product range in the light bottle liquor market, including brands like Huzhu Daqu and Bai Qingke, with Bai Qingke performing notably well in the province [4] - Adjustments have been made to expand channels outside Qinghai, focusing on light bottle liquor and mid-range boxed liquor to align with market trends [4] - The company is responding to the trend of rational consumption by optimizing its product structure [4] Group 3: Regulatory Impact - The impact of the alcohol ban on regional famous liquors is relatively minor, as the company’s main products cater to daily consumer needs [5] - The company is accelerating its county-based strategy to mitigate the effects of the ban and is focusing on differentiating its products, particularly those made from barley [5] Group 4: Product Line Management - The star product series, which generates the highest sales, has undergone brand revitalization and the introduction of new variants to enhance visibility during key holidays [6] - The company is implementing volume control and price standardization across online channels to maintain profitability at retail points [6] Group 5: Youth-Oriented Products - The company is exploring the launch of youth-oriented products, including fruit-flavored options and a low-alcohol lemon liquor, with plans for a barley champagne in the future [7]