Group 1 - The World Brand Lab held the 22nd World Brand Conference in Beijing on June 18, where the 2025 "China's 500 Most Valuable Brands" list was released, highlighting the strong brand momentum of Guizhou Zhenjiu, which has been included for four consecutive years and ranked third among sauce liquor brands [1][2] - Guizhou Zhenjiu has seen its brand value increase by 67.8%, rising from 375th in 2022 to 354th in 2025, maintaining its position as the third-ranked sauce liquor brand, following Moutai and Langjiu [2][3] - Founded in 1975, Guizhou Zhenjiu is rooted in the core production area of sauce-flavored liquor in Zunyi, Guizhou, and is projected to be the fourth largest sauce liquor company in China by revenue in 2024, as well as the largest private liquor enterprise in Guizhou [5] Group 2 - Guizhou Zhenjiu has transformed from a channel-driven to a brand-driven development model, with its products like Zhen Fifteen and Zhen Thirty becoming market leaders, and the recently launched strategic product "Da Zhen·Zhen Jiu" catering to consumer demands for quality and value [7] - On June 16, Zhenjiu Lidu Group, with Zhenjiu as its flagship brand, appointed young actor Yao Anna as the "Cultural Heritage Ambassador," reflecting the brand's commitment to cultural responsibility and enhancing its brand value [9]

Core Viewpoint - Jinhuijiu has made significant moves in the white liquor market by announcing high dividend payouts and major shareholder increases, reflecting its commitment to quality and shareholder returns amidst a challenging market environment [1][2][3] Financial Performance - In 2024, Jinhuijiu achieved a revenue of 3.021 billion yuan, representing an 18.59% year-on-year growth, and a net profit of 388 million yuan, up 18.03%, positioning it among the top performers in the white liquor industry [1][4] - The company announced a cash dividend of 5 yuan per 10 shares, totaling 248 million yuan, which constitutes 64% of its net profit for the year, marking the highest dividend payout ratio since its listing [3][4] Dividend History - Since its listing in 2016, Jinhuijiu has prioritized investor returns, with dividend payout ratios of 54.50%, 60.00%, and 64.00% from 2022 to 2024, establishing itself as a model for shareholder returns in the A-share market [2][3] Product and Market Strategy - Jinhuijiu is shifting its product structure towards higher-end offerings, with sales of products priced above 300 yuan increasing by 41.17% in 2024, now accounting for 19.52% of total liquor revenue [4][5] - The company is focusing on a national layout while deepening its presence in the northwest, achieving 76.90% of its revenue from Gansu province, while also expanding its market presence in other regions [4][6] Sales Channels and Marketing - Jinhuijiu has diversified its sales channels, with revenue from distributors reaching 2.744 billion yuan, a 15.43% increase, and online sales growing by 43.36% to 83.997 million yuan, highlighting the importance of digital platforms [5][6] - The company has enhanced its brand visibility through targeted marketing campaigns, achieving over 82 million exposures during the Spring Festival promotional activities [5][6] Strategic Initiatives - Jinhuijiu's strategy includes a "national layout, deepening the northwest, and key breakthroughs," aiming to cultivate markets in eastern and northern China while maintaining strong growth in its core regions [6][7] - The company has also implemented a "factory-dealer integration" model to improve inventory management and avoid stockpiling risks, with the number of dealers reaching 1,001 [6][7] Market Outlook - Analysts have noted that Jinhuijiu's strategic transformation has positioned it well for future growth, with a focus on high-end product development and digital brand empowerment [7][8] - Recent reports from various securities firms indicate strong confidence in Jinhuijiu's market strategies and financial health, with expectations for continued revenue growth [8][9]

Core Viewpoint - The performance of Kuozi Jiao in 2024 shows weak growth, with revenue only slightly increasing by 0.89% to 6.015 billion yuan, while net profit declined by 3.83% to 1.655 billion yuan, indicating a significant gap compared to its main competitor, Yingjia Gongjiu [1][2] Group 1: Financial Performance - Kuozi Jiao's revenue for 2024 is 6.015 billion yuan, with a net profit of 1.655 billion yuan, both showing declines compared to the previous year [1] - Yingjia Gongjiu reported a revenue increase of 8.46% to 7.344 billion yuan and a net profit increase of 13.45% to 2.589 billion yuan, highlighting Kuozi Jiao's underperformance [2] - Kuozi Jiao's revenue growth in its core market of Anhui is only 1.1%, while Yingjia Gongjiu's growth is significantly higher at 12.75% [1][2] Group 2: Market Position and Competition - The competition in the Anhui liquor market is intensifying, with Kuozi Jiao previously holding the second position but now being surpassed by Yingjia Gongjiu [2][3] - The revenue gap between Kuozi Jiao and Yingjia Gongjiu narrowed from 780 million yuan in 2018 to 452 million yuan in 2021, but Kuozi Jiao was overtaken again in 2022 [3] - Kuozi Jiao's slow product updates and ineffective sales strategies have contributed to its declining market position [3][4] Group 3: Product and Channel Strategy - Kuozi Jiao's main product line has not been updated for over a decade, leading to product aging and a lack of competitiveness in the high-end market [3][4] - The company has implemented a large dealer system for distribution, which has limited its ability to adapt to market changes and promote new products effectively [5][6] - Kuozi Jiao is attempting to reform its distribution channels to enhance product promotion and market development, but the short-term effects of these changes have yet to be seen [5][6] Group 4: National Expansion Challenges - Kuozi Jiao's revenue from outside Anhui remains low, accounting for less than 20% of total revenue, with a decline of 2.88% in 2024 [6][7] - The company aims to accelerate its national expansion by establishing operational centers in other regions, but it faces significant challenges in reducing its reliance on the Anhui market [6][7] - The chairman of Kuozi Jiao acknowledged the gap in achieving national expansion, emphasizing the need for further development outside its core market [7]

口子窖（603198.SH）2024 年年报及 2025 年一季报点评 基本盘稳固 静待改革红利释放 2025 年 04 月 30 日 ➢ 事件：公司发布 2024 年年报及 2025 年一季报，24 年全年公司实现营收/ 归母净利润 60.15/16.55 亿元，同比+0.89%/-3.83%；经计算，24Q4 实现营收 /归母净利润 16.53/3.45 亿元，同比+9.02%/-7.55%；25Q1 实现营收/归母净 利润 18.10/6.10 亿元，同比+2.42%/+3.59%。 ➢ 兼系列省内外招商汇量，省内精耕细作、省外聚焦核心市场。分产品看：酒 类主营 58.76 亿元，同比+0.46%，量增+2.76%，价增-2.24%。毛利率 74.33%， 同比-0.59pcts。其中：①高档白酒(年份系列/兼系列/小池窖等)24 年实现营收 56.81 亿元，同比+0.06%，量增+5.37%，价增-5.04%，吨价下移或系兼系列推 广期费用投放直接抵减收入所致。毛利率-0.22pcts 至 75.65%，在酒类主营业 务中占比-0.39pcts 至 96.69%。25Q1 高档白酒 17.28 亿元 ...

公司研究 证 券 研 究 报 告 谢谢谢谢谢寻寻寻 口子窖（603589）2024 年报及 2025 年一季报点评 推荐（维持） 全年增速回正，改革仍待显效 目标价：40 元 事项： 公司发布 2024 年报及 2025 年一季报，2024 年实现总营收 60.15 亿元，同增 0.9%，归母净利润 16.55 亿元，同减 3.8%；其中单 Q4 实现总营收 16.5 亿元， 同增 9.0%，归母净利润 3.5 亿元，同减 7.5%。2025 年 Q1 实现总营收 18.1 亿 元，同增 2.4%，归母净利润 6.1 亿元，同增 3.6%；销售回款 12.0 亿元，同减 14.8%，合同负债 2.7 亿元，环比 24Q4 减少 2.9 亿元。 评论： 风险提示：新品动销不及预期、渠道改革放缓、徽酒竞争加剧。 [ReportFinancialIndex] 主要财务指标 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 6,015 | 5,556 | 5,728 | 5,935 | | 同比增速(%) ...

证 券 研 究 报 告 谢谢谢谢谢寻寻寻 口子窖（603589）2024 年报及 2025 年一季报点评 推荐（维持） 全年增速回正，改革仍待显效 目标价：40 元 事项： 公司研究 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 6,015 | 5,556 | 5,728 | 5,935 | | 同比增速(%) | 0.9% | -7.6% | 3.1% | 3.6% | | 归母净利润(百万) | 1,655 | 1,499 | 1,568 | 1,679 | | 同比增速(%) | -3.8% | -9.4% | 4.6% | 7.1% | | 每股盈利(元) | 2.76 | 2.50 | 2.61 | 2.80 | | 市盈率(倍) | 13 | 14 | 13 | 12 | | 市净率(倍) | 2.0 | 1.9 | 1.8 | 1.6 | 资料来源：公司公告，华创证券预测 风险提示：新品动销不及预期、渠道改革放缓、徽酒竞争加剧。 [ReportFinancialIndex] 主要 ...