Core Viewpoint - The Shanghai Municipal Government has introduced measures to promote the high-quality development of the software and information services industry, particularly focusing on attracting foreign game companies to establish R&D teams in Shanghai by treating their products as domestic games for licensing purposes [1][3]. Group 1: Policy Measures - The measures aim to invigorate the operational vitality of software and information service enterprises, support AI-driven upgrades, cultivate new growth drivers, and reduce costs for companies in the sector [1]. - A notable aspect is the pilot policy allowing foreign game companies' products developed in Shanghai to be treated as domestic games, which is expected to enhance their chances of obtaining game licenses [1][6]. Group 2: Market Context - Shanghai is a preferred entry point for foreign game companies due to its status as a highland of openness in China, with many well-known firms like Ubisoft and Blizzard establishing their Chinese headquarters there [3]. - Despite having many foreign company headquarters, Shanghai has struggled to attract direct game development due to operational qualifications and licensing restrictions, limiting its industry scale [3][4]. Group 3: Competitive Landscape - The competition among cities for the game industry is intense, and Shanghai's ability to convert foreign company headquarters into substantial investments and a robust industry ecosystem is crucial [3][4]. - Local game companies in Shanghai, while established, lack the scale and experience compared to giants like Tencent and NetEase, making it essential for Shanghai to offer more attractive pathways for foreign collaboration [4]. Group 4: Licensing and Regulatory Challenges - The likelihood of foreign game companies obtaining domestic game licenses is significantly higher, with 1,306 domestic game licenses issued in 2024 compared to only 110 for imported games [6]. - However, obtaining a license still requires compliance with additional regulations, such as APP filing and possessing an ICP license, which presents further challenges for foreign companies [7]. Group 5: Future Implications - The pilot policy is seen as timely, as many foreign companies are looking to cut costs and may find it advantageous to establish R&D teams in Shanghai, leveraging local talent and reducing communication barriers [5]. - The actual impact of these measures on foreign game companies will depend on subsequent policies and their integration with existing regulatory frameworks [7].

国产游戏在全球早已成为一股不可小觑的力量。2019年，国产游戏出海收入首次达到100亿美元量级。5 年过去，国产游戏出海收入仍以超过10%的速度高速增长。中国音数协游戏工委《2024年中国游戏出海 研究报告》显示，2024年，中国自主研发游戏海外实际销售收入为185.57亿美元，同比增长率达到 13.39%。 在移动游戏方面，国产游戏已经在全球占据主导地位。Sensor Tower 2024年全球移动发行商收入TOP50 中，约四分之一的发行商来自中国。 从《原神》到《黑神话：悟空》，国产游戏在全球的迅速崛起，引发各界广泛关注。国产游戏何以快速 崛起？又何以迅速走向全球？国产游戏集体成功出海的背后，又有哪些经验和教训值得借鉴？在中国企 业纷纷出海驶向全球的大背景下，探讨、挖掘国产游戏出海的成功经验正当时。 本版文章由中经记者许心怡、吴可仲采写 编者按/ 近日，移动应用调研平台Sensor Tower数据显示，2025年4月，共33个中国厂商入围全球手游发 行商收入榜TOP100，合计吸金20亿美元，占本期全球TOP100手游发行商收入的38.4%。 开发：全球思维 手游超车 早在端游、页游时代，国产游戏已经吹 ...