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市集如何邂逅年轻人(纵横)
Ren Min Ri Bao· 2025-09-23 22:12
深挖地域文化,重塑消费空间。市集作为休闲空间,唯有深挖地域文化富矿,才能在市场竞争中独树一 帜。比如,北京王府井书店开展"北京文创 礼遇京城"主题文化市集,江苏苏州双塔市集将评弹、昆曲 等文化展演与咖啡馆、书店等现代业态融为一体。不妨探索"文化+场景+体验"的模式,持续创新传统 文化的现代表达。 (摘编自《河南日报》,原题为《赶集的年轻人到底在"赶"啥》) 融合新科技,创新体验感。在科技游火热的当下,一些年轻人逛市集购买的商品,从快消品转向强调品 质、科技感和工匠精神的产品。市集可以进一步提升科技含量,为消费者带来新颖的科技体验。比如, 有市集推出"机器人嘉年华",以科技版舞狮震撼开场;有的市集上,机器人现场挥毫书写对联;还有的 市集摆擂台,围棋爱好者可以现场挑战AI机器人,体验对战博弈的乐趣。 叠加特色主题,深挖细分赛道。市集,既可以是多种商品的大集合,也可以是聚焦单一主题的沉浸式游 览。比如,第二十届中国长春电影节期间,"新民市集3.0"以电影为媒、以非遗为韵、以老字号为基, 让新民大街历史文化街区既有商业活力的温度,更有文化质感的厚度。再如,浙江杭州在植物园举 办"森林市集",让参与者体验到杭州本地的生 ...
年轻人又开始赶集了 | 今豫网言
Sou Hu Cai Jing· 2025-09-15 08:59
Core Insights - The traditional rural market has evolved into a vibrant space attracting young consumers with unique products and experiences [1][5] - Emotional consumption has transformed products into emotional carriers, creating a deeper connection between consumers and their shopping experiences [1][5] - The market serves as a platform for personalized shopping, allowing consumers to express their individuality through unique and creative offerings [1][6] Group 1: Market Dynamics - Young consumers are increasingly drawn to markets for their cultural charm and emotional engagement rather than just for purchasing goods [1][6] - The integration of online and offline experiences enhances consumer interaction, allowing them to explore product stories and engage with like-minded individuals [2][6] - The market atmosphere fosters genuine social connections, filling the emotional void left by digital interactions [5][6] Group 2: Consumer Behavior - The core demand of consumers has shifted from merely buying products to seeking resonance, community, and a sense of life [6][7] - There is a growing preference for unique, non-standardized products that cater to individual expression and specific needs [1][6] - Consumers are increasingly valuing experiences and emotional fulfillment over traditional purchasing motivations [5][6] Group 3: Innovation and Cultural Integration - Markets are encouraged to delve into local culture and innovate their offerings to stand out in a competitive landscape [6][7] - The incorporation of technology and interactive experiences can enhance consumer engagement and satisfaction [6][7] - Thematic markets that highlight cultural elements and immersive experiences can create a richer consumer experience [7]
蹭热度还应版权当先
Xiao Fei Ri Bao Wang· 2025-08-15 05:14
Group 1: Core Insights - The LABUBU graffiti wall in Chengdu has become a popular social media landmark, but it has sparked a copyright infringement dispute with Pop Mart, which claims the artwork was used without authorization [1] - The local street office stated that the graffiti was created by nearby merchants to attract customers, indicating a trend where popular characters lead to a surge in derivative products and cultural creations [1] Group 2: Copyright Awareness in Craftsmanship - The craft market is experiencing growth, but there is a significant issue with a lack of copyright awareness, leading to frequent infringement and the proliferation of counterfeit products [2] - Many original creators face challenges in protecting their rights due to difficulties in evidence collection and high costs associated with legal action against infringers [3] - Enhancing copyright awareness is crucial for creators, as it provides legal protection for their works and encourages continuous innovation in craftsmanship [3][4] Group 3: Recommendations for Copyright Protection - Creators should actively learn about copyright laws, maintain evidence of their creative process, and register their works promptly to safeguard their rights [4] - Society should foster a culture of copyright protection through media awareness campaigns and support from industry associations, which can provide resources and training for creators [4] - Regulatory bodies need to strengthen market oversight, increase penalties for infringement, and simplify the copyright registration process to lower the barriers for creators seeking to protect their work [4]
茂名沉香全产业链产值超68亿元 沉香成广东林业产业新增长点
Core Viewpoint - The agarwood industry in Guangdong, particularly in Maoming, is rapidly growing and is expected to reach an annual output value of 10 billion yuan, becoming a significant driver for local economic development and rural revitalization [1][2][4] Industry Overview - The agarwood industry in Guangdong is experiencing robust growth, with Maoming's agarwood planting area exceeding 277,200 acres and the total industry chain output value surpassing 6.86 billion yuan [1][3] - Maoming is recognized as a national center for agarwood trade, with the largest area for cultivating and breeding the rare species of agarwood [2][3] Economic Impact - Over 8,500 agarwood enterprises exist in Maoming, employing more than 150,000 people in planting, processing, and selling agarwood, leading to a win-win situation for ecological and economic benefits [3] - The local government is implementing the "Hundred Thousand Project" to enhance the agarwood industry, focusing on brand development, standardized production, and integrated service models [3] Policy Support - The local government has introduced several guiding documents, such as the "Maoming Agarwood Industry Enhancement Action Plan (2022-2025)" and the "Maoming Agarwood Industry Development Plan (2023-2030)," to support the industry's growth [4][6] - Various policies have been enacted across Guangdong to promote the agarwood industry, including the "Dongguan Cultural Industry Development Implementation Plan" and specific action plans in Huizhou [4][5] Future Prospects - The agarwood industry in Guangdong is set to continue its growth trajectory, with plans to integrate cultural, medicinal, and tourism aspects into the industry, thereby transforming ecological advantages into economic benefits [6]
沉香迈向百亿产值!南都走访揭开广东林业财富增长新“密码”
Nan Fang Du Shi Bao· 2025-06-05 07:23
Core Viewpoint - The agarwood industry in Guangdong is rapidly growing, becoming a significant driver for local economic development and rural revitalization, with a target annual output value of 10 billion yuan in the future [1][4]. Industry Overview - Guangdong ranks among the top provinces in China for agarwood cultivation, with major production areas in Maoming, Dongguan, Zhongshan, and Huizhou. Maoming alone has over 277,200 acres of agarwood plantations and an industry output value exceeding 6.86 billion yuan [1][5]. - The agarwood industry has formed a "three-industry integration" cluster, encompassing seedling cultivation, planting, production, processing, and sales [2][3]. Economic Impact - The industry has created over 8,500 agarwood enterprises, including cooperatives and individual businesses, employing more than 150,000 people in related activities [3][4]. - The local government has implemented initiatives to enhance the agarwood industry, aiming for a dual win in ecological and economic benefits [4][6]. Policy Support - The Maoming government has introduced strategic plans for the agarwood industry, including the "Maoming Agarwood Industry Enhancement Action Plan (2022-2025)" and the "Maoming Agarwood Industry Development Plan (2023-2030)" [5][7]. - Guangdong province has been actively promoting policies to support the agarwood industry, including the "Guiding Opinions on Promoting the Integration and Innovation of Forestry Industries" and various local development plans [6][7]. Future Prospects - The agarwood industry is expected to continue its growth trajectory, with ongoing efforts to integrate cultural, medicinal, and tourism aspects into the industry, transforming ecological advantages into economic benefits [7][8].