Core Viewpoint - Li Ning Company Limited reported steady revenue growth for the first half of 2025, with a focus on solidifying its operational foundation and business development strategies [2][4]. Financial Performance - The company's revenue reached 14.817 billion RMB, a 3.3% increase compared to 14.345 billion RMB in the same period of 2024 [2]. - Gross profit was 7.415 billion RMB, up 2.5% from 7.236 billion RMB year-on-year, with an overall gross margin of 50.0%, down 0.4 percentage points from 50.4% [2]. - Profit attributable to equity holders was 1.737 billion RMB, down from 1.952 billion RMB in the previous year, with a profit margin of 11.7% [2]. - Basic earnings per share were 0.6743 RMB, compared to 0.7580 RMB in the same period last year [2]. Cash Flow Management - The net cash generated from operating activities was 2.411 billion RMB, a decrease from 2.730 billion RMB in the previous year [3]. - As of June 30, 2025, cash and cash equivalents totaled 11.798 billion RMB, an increase of 4.299 billion RMB from December 31, 2024 [3]. - The total cash balance, including fixed deposits, was 19.190 billion RMB, reflecting a net increase of 1.050 billion RMB [3]. Operational Overview - The company continued to implement its "single brand, multi-category, multi-channel" strategy, focusing on product upgrades, brand marketing, and channel optimization [4]. - Li Ning signed a partnership with the Chinese Olympic Committee for the 2025-2028 period, enhancing its brand image as a supporter of professional sports [4]. - The company is focusing on six core categories: running, basketball, cross-training, badminton, table tennis, and sports leisure, while also exploring new segments like outdoor sports and tennis [4]. Channel Development - Li Ning is enhancing its multi-dimensional channel network, with a total of 7,534 sales points as of June 30, 2025, a net decrease of 51 from December 31, 2024 [5]. - The company is optimizing its retail operations and enhancing collaboration between headquarters and retail outlets to improve efficiency [5]. E-commerce and Supply Chain - The company is focusing on e-commerce growth through online-offline integration and targeted marketing strategies [6]. - Li Ning is optimizing its supply chain with a focus on quality control, delivery assurance, cost optimization, and sustainability [6]. Children's Wear Business - Li Ning YOUNG is making steady progress in product optimization, channel development, and brand marketing, with a total of 1,435 sales points as of June 30, 2025, a net decrease of 33 from December 31, 2024 [7]. Future Outlook - The company plans to continue executing its core strategy while enhancing product competitiveness and deepening its partnership with the Chinese Olympic Committee [8]. - Li Ning aims to improve business quality and efficiency through channel, product, and supply chain collaboration [9]. - The company will focus on talent development, financial governance, and digital empowerment to support its growth [9].

Investment Rating - The report maintains a "Buy" rating for Li Ning [6] Core Views - Li Ning's adult revenue showed low single-digit year-on-year growth in Q2 2025, with offline channel revenue declining and e-commerce revenue growing in mid-single digits [1][2] - The company is focusing on optimizing its product and marketing strategies to establish a foundation for long-term growth, particularly through its partnership with the Olympic Committee [3] - Revenue for 2025 is expected to remain flat year-on-year, while net profit attributable to shareholders is projected to decline by 21% [3] Summary by Sections Revenue and Sales Performance - In Q2 2025, Li Ning's direct sales revenue decreased in mid-single digits, attributed to a significant number of store closures in the second half of 2024 [1] - The wholesale channel revenue grew in low single digits, with the number of wholesale stores increasing to 4,821 by the end of H1 2025 [1] - E-commerce sales growth slowed compared to Q1 2025, with Q2 growth in mid-single digits, influenced by a weaker overall sales environment during the 618 shopping festival [2] Product Segments - Li Ning's children's clothing segment, Li Ning YOUNG, is expected to outperform adult sales, with a steady growth rate and an increase in store count to 1,435 by the end of Q2 2025 [2] - The company is enhancing its product structure and brand promotion for children's clothing to drive long-term growth [2] Inventory Management - Li Ning emphasizes inventory management, with an estimated inventory turnover ratio of around 4 by the end of Q2 2025, indicating a healthy inventory level [2] Financial Projections - The company forecasts revenues of 28.92 billion in 2025, with a net profit of 2.39 billion, reflecting a 21% decline [3] - The projected earnings per share (EPS) for 2025 is 0.92, with a price-to-earnings (P/E) ratio of 16 times [3][5] Market Position and Strategy - Li Ning is focusing on enhancing its brand influence through Olympic-related marketing activities and expanding its product matrix in various sports categories, including running, basketball, badminton, and outdoor sports [3]

在零售运营方面，集团深入推进高盈利、高效率的单店运营模式。构建各层级店型标准损益模型，将店 铺核心指标进行标准化与量化处理，并与各职能部门管理目标联动，形成高效协同的管理体系，助力整 体运营效率的提高。 据李宁集团截至2024年12月31日止年度("年内")的经审核综合业绩显示，年内，集团收入达286.76亿元 人民币，较2023年同期上升3.9%(2023年：275.98亿元人民币)。毛利为141.56亿元人民币，较2023年同 期上升6.0%(2023年：133.52亿元人民币)，集团整体毛利率为49.4%，较去年提升1个百分点(2023年： 48.4%)。 童装业务方面，李宁YOUNG完成梳理青少年产品矩阵，挖掘服装和配饰的核心竞争力，并积极拓展新 兴市场，同时致力提升单店效率、清货渠道建设，促进产品流转以及扩大客群。 (李宁集团) 渠道方面，集团一方面巩固和提升高层级市场的运营效能，另一方面加快新兴市场的拓展步伐。 年内，集团继续聚焦"单品牌、多品类、多渠道"的核心战略，通过持续的研发和科技创新，推动产品力 的升级，同时在产品创新、品牌建设、渠道优化等多方面取得显著进展。 2024年，集团科技研发领域 ...