出品｜虎嗅ESG组 作者｜陈玉立 头图｜视觉中国 本文是#ESG进步观察#系列第143篇文章 本次观察关键词：食品安全 一场看似孤立的食品安全事件，正在牵出中国整个新消费赛道中的治理短板——贴牌代工。 近日，麻六记270g规格酸辣粉被曝粉饼发白、发霉，且有一股刺鼻味道。随后，多地消费者反映开 市客下架麻六记酸辣粉。 有消费者向媒体反馈 ，开市客下架麻六记，或与其产品质量有关。 7月27日，作为麻六记产品代工厂的四川白家阿宽食品产业股份有限公司发布《关于麻六记部分批次 酸辣粉产品召回的声明》称，主要原因是生产过程中消杀环节存在不足，可能导致部分产品受环境细 菌污染，出现湿粉饼保质期缩短或霉变。7月28日，麻六记公开发表声明向消费者道歉，称全力推进 退货及妥善的补偿方案。 麻六记酸辣粉事件远非一次普通质量风波，而是暴露出整个食品供应链中的治理漏洞——当品牌方、 代工厂与零售商构成一个三角链条，任何断层都可能成为食品安全危机的爆发点。 为何多个品牌共用的代工体系，一出问题就是行业级灾难？为什么治理写在合同里，却落实不到工厂 车间？又是谁在承担这场信任崩塌的代价？ 两次出卖消费者：品牌端"漂 绿"，生产端"失守" 回 ...

Core Insights - The article discusses the evolution and current state of WeChat's "Little Blue Bag" gift-giving feature, highlighting its unexpected popularity and the variety of gifts available [16][24][29] WeChat's Little Blue Bag Functionality - The Little Blue Bag feature was initially met with skepticism but has gained traction, with 93.7% of respondents aware of it and over 80% using it during the Spring Festival [16][24] - The feature allows users to send gifts individually or in groups, enhancing its usability for social interactions [21][24] Popularity and Sales Performance - During the Spring Festival, notable sales figures were reported, such as over 10 million yuan in sales for Three Squirrels and a 20-fold increase in GMV for certain brands [18][19] - The top three categories for gifts included food items, practical products, and emotional gifts, indicating a diverse range of offerings [19] User Engagement and Feedback - Users have shown a preference for quirky and unconventional gifts, with many expressing satisfaction in comments, suggesting a shift in how gifts are perceived [14][19] - The article notes that while the Little Blue Bag has gained popularity, it still faces challenges in competing with established e-commerce platforms in terms of product variety and pricing [26][28] Future Prospects - The company aims to embed the concept of e-commerce within WeChat through the Little Blue Bag, potentially changing consumer behavior over time [29][30] - There is an acknowledgment that for the Little Blue Bag to thrive, it must address pricing competitiveness and expand its product offerings beyond small gifts [28][29]

Core Viewpoint - The article discusses various recent developments in different companies and industries, highlighting regulatory actions, legal disputes, financial performance, and strategic changes. Group 1: Regulatory Actions and Legal Issues - Five government departments have interviewed major food delivery platforms like JD.com, Meituan, and Ele.me regarding competition issues, urging them to comply with relevant laws and ensure fair competition [2] - Dior has reported a data breach affecting customer information, prompting the company to take immediate measures to control the situation and advise customers to be cautious [2] - Xiaomi won a lawsuit against Juhao Technology for defamation, resulting in a compensation of 550,000 yuan and a requirement for Juhao to publish a statement to mitigate the impact [3][4] Group 2: Company Financial Performance - JD Group reported a revenue of 301.1 billion yuan for Q1 2025, a year-on-year increase of 15.8%, with a net profit of 10.9 billion yuan compared to 7.1 billion yuan in Q1 2024 [10] Group 3: Corporate Restructuring and Strategic Changes - Zeekr announced that it has not made any decisions regarding the privatization proposal from its parent company Geely, which currently holds approximately 65.7% of Zeekr's shares [7] - Honor has established a new AI division and implemented a competitive recruitment process for key positions in China, with 45% of the positions seeing changes [9] - Nissan plans to reduce its production facilities from 17 to 10 by the 2027 fiscal year and aims to cut 20,000 jobs as part of a restructuring plan [16] Group 4: Market Trends and Product Launches - Toyota's new car sales in China increased by 20.8% in April, while Honda and Nissan experienced declines of 40.8% and 15.7%, respectively [22] - Samsung officially launched the Galaxy S25 Edge, starting at a price of 7,999 yuan, featuring advanced imaging capabilities and AI integration [20]