Core Insights - The article emphasizes the rich geographical resources and diverse climate in China that foster unique agricultural products, highlighting the shift towards large-scale and branded development in the agricultural sector [1] - It discusses the challenges faced by specialty industries, including low added value, insufficient quality supply, low standardization, and slow new product development, which hinder further growth [1] - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a plan to promote agricultural product consumption, focusing on optimizing the supply of green and high-quality products and developing new processing products to meet diverse consumer demands [1] Group 1 - The Ningxia goji berry industry serves as a reference model for the development of agricultural specialty products, showcasing successful cross-industry practices [1][2] - Over 90% of new goji berry products in China are developed and produced in Ningxia, with the brand value of Zhongning goji berries reaching 20.52 billion yuan, ranking 10th in China's geographical indication regional brand list [2] - The article highlights the importance of solidifying the industrial foundation for the cross-industry development of agricultural specialty products, emphasizing the need for scale, standardization, and branding [2][3] Group 2 - Technological innovation is identified as the core driving force for the cross-industry development of agricultural specialty products, with Ningxia focusing on R&D in goji berries, dairy, and wine industries [3] - The establishment of collaborative innovation systems involving government, universities, and enterprises is crucial for enhancing product development and market application [3] - The article suggests that cross-industry integration not only innovates product forms but also reconstructs the industrial ecosystem and value logic, enhancing brand recognition and consumer loyalty [3]

Core Insights - Goji berries have become a significant local product in Ningxia, with the region accounting for 25% of China's goji berry production and 90% of goji seedling breeding [2][3] - The collaboration between goji berry enterprises and universities is enhancing research and development, leading to improved product quality and innovation in the industry [4][6] Industry Overview - Ningxia produces 25% of China's dried goji berries, breeds 90% of goji seedlings, and leads in 90% of goji-related research and product development [2] - The goji berry industry is recognized as a distinctive advantage for Ningxia, with significant potential for growth and development [2][3] Educational Engagement - Numerous university students have visited goji berry enterprises for research and learning, which aids in brand promotion and understanding of consumer needs [3][4] - In 2025, over 1,355 students from various universities participated in educational activities at goji berry facilities, enhancing their knowledge of the product's history and medicinal value [3] Technological Advancements - Companies are leveraging technology to enhance product quality, with innovations such as fresh-keeping drying techniques that have significantly improved goji berry quality [5][6] - The introduction of deep-processed products like goji berry drinks and cosmetics is driving the industry's upgrade and expansion [4][6] Research and Development - Companies like ZaoKang Goji and WoFu BaiRui are actively collaborating with universities to develop new products and technologies, resulting in numerous patents and significant economic benefits [5][6] - WoFu BaiRui has established multiple innovation platforms and has successfully applied for 39 patents, with deep-processed products contributing to over 57% of its sales revenue [6]

Core Insights - The article highlights the rapid development and transformation of the goji berry industry in Zhongning County, Ningxia, with a projected comprehensive output value of 12.6 billion yuan and brand value exceeding 20.5 billion yuan by the end of 2024 [1][2] Group 1: Industry Development - Zhongning County has established a modern agricultural system focusing on goji berries, implementing six major projects to enhance production and quality [1] - The area has created over 80 well-known brands, accounting for 70% of the region's goji berry brands, and has attracted investments totaling 35.2 billion yuan through industry expos [2] Group 2: Marketing and Sales - The county has set up a goji berry industry fund and facilitated loans totaling 46.748 million yuan for 18 tech-based enterprises, improving their financial conditions [3] - The goji berry market has seen a cumulative trading volume of 1.34 million tons and a transaction value of 59.2 billion yuan over the past decade, with online retail sales projected to reach 4.5 billion yuan by 2024 [3] Group 3: Quality Control and Standards - Zhongning has implemented a comprehensive quality inspection system, conducting 2,500 inspections annually and establishing a traceability system for goji berry products [4] - The region has developed a green pest control system, covering all goji berry cultivation areas, and has created a data platform for product traceability [4] Group 4: Innovation and Product Development - The county is focusing on high-value goji berry products, with over 120 processed products and a processing conversion rate of 37.8% [5] - Collaborations with universities and research institutions have led to the development of 22 high-value products, generating over 50 million yuan in annual output [5] Group 5: Cultural and Tourism Integration - Zhongning is promoting cultural tourism by developing experience bases and integrating goji berry cultivation with tourism activities [6][7] - The county has planned four major tourism routes centered around goji berries, enhancing the local tourism industry [7]