Core Viewpoint - Bai Rui Yuan has been nominated for the fifth China Quality Award, marking a significant achievement for the goji berry industry in China, emphasizing the importance of quality management and full industry chain construction [1] Group 1: Quality Management and Industry Development - Bai Rui Yuan has established nearly 670 hectares of organic standardized planting bases in Ningxia, promoting the transition from traditional smallholder farming to enterprise-scale, standardized cultivation [1] - The company has implemented an ecological planting model using "insect control" to enhance quality, achieving multiple certifications including EU organic product certification and AAAA-level ecological farm certification [1] Group 2: Technological Innovation - Bai Rui Yuan collaborated with China Agricultural University to develop fresh-keeping technology over six years, addressing issues of appearance, taste, and nutritional loss in traditional drying processes [2] - The company has built the first intelligent fresh-keeping goji berry production line in the industry, transitioning from rough processing to refined processing [2] - Bai Rui Yuan has obtained 20 Chinese invention patents and 25 utility model patents through partnerships with various research institutions, recognized as a national high-tech enterprise [2] Group 3: Full Industry Chain Model - The company has created a comprehensive industry chain model encompassing technology research and development, organic planting, production processing, market marketing, and cultural tourism [3] - Bai Rui Yuan's quality testing analysis center is set to receive CNAS certification in 2024, enhancing its international testing capabilities [3] - The company has implemented strict quality control measures, including batch testing from raw materials to finished products, and has maintained a customer satisfaction rate of over 98% [3] Group 4: Brand and Market Expansion - Bai Rui Yuan has established a brand chain system with nearly 100 stores in key cities across the country and has achieved full-channel e-commerce sales [3] - The company created the Ningxia Goji Berry Museum, a national AAAA-level tourist attraction, which has received over 3 million visitors [3] - Bai Rui Yuan has innovatively developed a goji berry estate that integrates planting, processing, and cultural tourism, providing immersive experiences for users [3] Group 5: Commitment to Quality and Community - Since receiving the first Silver Award from Yinchuan City in 2014, Bai Rui Yuan has consistently focused on quality control and brand building, culminating in the recent nomination for the China Quality Award [4] - The company plans to continue publishing quality white papers and initiating high-quality development initiatives to enhance the goji berry industry and support rural revitalization [4]

Core Insights - Goji berries have become a significant local product in Ningxia, with the region accounting for 25% of China's goji berry production and 90% of goji seedling breeding [2][3] - The collaboration between goji berry enterprises and universities is enhancing research and development, leading to improved product quality and innovation in the industry [4][6] Industry Overview - Ningxia produces 25% of China's dried goji berries, breeds 90% of goji seedlings, and leads in 90% of goji-related research and product development [2] - The goji berry industry is recognized as a distinctive advantage for Ningxia, with significant potential for growth and development [2][3] Educational Engagement - Numerous university students have visited goji berry enterprises for research and learning, which aids in brand promotion and understanding of consumer needs [3][4] - In 2025, over 1,355 students from various universities participated in educational activities at goji berry facilities, enhancing their knowledge of the product's history and medicinal value [3] Technological Advancements - Companies are leveraging technology to enhance product quality, with innovations such as fresh-keeping drying techniques that have significantly improved goji berry quality [5][6] - The introduction of deep-processed products like goji berry drinks and cosmetics is driving the industry's upgrade and expansion [4][6] Research and Development - Companies like ZaoKang Goji and WoFu BaiRui are actively collaborating with universities to develop new products and technologies, resulting in numerous patents and significant economic benefits [5][6] - WoFu BaiRui has established multiple innovation platforms and has successfully applied for 39 patents, with deep-processed products contributing to over 57% of its sales revenue [6]

Group 1 - The "Tianshan" international cargo flight from Urumqi to Dubai marks the official opening of the first air cargo route for Xinjiang specialty agricultural products to the Middle East [1] - The export includes over 10 types of Xinjiang specialty agricultural products from 9 prefectures and the Xinjiang Production and Construction Corps, such as diced tomatoes, Xinjiang jujubes, pumpkin seeds, fresh goji berries, and raisins [1] - The efficient air logistics will enable Xinjiang fruits and vegetables to reach the Middle Eastern market quickly, allowing consumers to enjoy high-quality Xinjiang products promptly [1] Group 2 - The Executive Director of Dubai Hong Kong Star Food Trading Co., Wu Jinhua, highlighted that Xinjiang's fruits and vegetables have a unique style, stable supply, and competitive pricing compared to international counterparts [3] - There is significant potential for cooperation between Xinjiang, a major fruit production area in China, and Middle Eastern markets, with hopes to attract more capable Middle Eastern enterprises to invest in Xinjiang's agricultural production and processing sectors [3] - The establishment of the air cargo route is expected to not only stabilize the Middle Eastern market but also expand into broader markets in Europe and Africa through Dubai as a hub [3]

Core Insights - The Ningxia goji berry industry is experiencing significant growth, with a comprehensive brand matrix and over 2,700 enterprises, including 11 national leading companies and 21 large-scale enterprises [3] - The industry has created approximately 270,000 jobs, with an average annual income of 36,000 yuan for workers in the goji berry sector [3] - The total output value of the goji berry industry in Ningxia has surpassed 20.4 billion yuan, making it a key driver of regional economic growth [3] Industry Development - Ningxia has established two regional public brands, "Ningxia Goji" and "Zhongning Goji," and has developed over 120 types of deep-processed goji products, exporting to 50 countries and regions [3] - The region has built a modern goji berry industry development framework covering five cities and 15 main production counties, enhancing its global brand influence [3][4] Technological Advancements - The establishment of the China Goji Research Institute and the National Goji Product Quality Inspection Center in Ningxia has strengthened the industry's technological capabilities and product quality assurance [4] - Over 270 technology projects have been implemented with an investment of nearly 290 million yuan, driving high-quality development in the goji berry sector [4] Innovation and Product Development - Companies like Bai Rui Yuan are actively exploring innovative paths, holding over 40 technology patents, including the "fresh-keeping goji berry" that significantly reduces drying time while preserving nutrients [5] - The integration of modern agricultural techniques, such as Israeli drip irrigation and full-process traceability systems, enhances the quality and appeal of goji products [7] Cultural and Economic Impact - The Bai Rui Yuan goji berry estate combines health food, cultural experiences, and tourism, creating diverse revenue streams and job opportunities while promoting local economic development [7][8] - The goji berry industry connects ancient health culture with modern consumer demands, benefiting over 270,000 practitioners and contributing to the local economy [8]

Industry Overview - The goji berry industry in Xinjiang's Bozhou region is experiencing significant growth, with a current planting area of 103,100 acres and an annual production of nearly 60,000 tons, generating a value of 660 million RMB [1] - The region has developed a comprehensive model involving government support, state-owned enterprises, private enterprises, cooperatives, and farmer participation, ensuring a stable market for goji farmers [1] Company Insights - Tianshan Fruit Industry Agricultural Technology Co., Ltd. is a key player in the processing of goji berry products, focusing on product innovation and value addition, including the development of goji berry beer and functional products in collaboration with research institutions [2] - Xinjiang Qiming Star Goji Berry Industry Development Co., Ltd., established in 2022, has quickly scaled its operations, producing goji berries and original juice, with an annual output value of 85 million RMB, and exporting dried goji berries to five Central Asian countries [2]

Core Insights - The launch of the second phase of the digital workshop for "lock-fresh goji berries" marks a significant upgrade in the technology used for preserving goji berries, enhancing standards through smart and digital innovations [1][2] - The "lock-fresh goji berry" production line, recognized as the first intelligent production line in China's goji berry industry, has achieved a cumulative sales volume of over 2 million bottles, with an annual sales growth rate of 30% [1][2] Group 1 - The traditional drying methods for fresh goji berries have several drawbacks, prompting the collaboration between the Baieryuan base and China Agricultural University to innovate the "lock-fresh goji" technology [1] - The new digital workshop adheres to principles of higher quality, efficiency, and lower energy consumption, featuring an intelligent control system that monitors key parameters such as temperature and humidity with precision [2] - The second phase of the project has improved the retention rates of active substances like goji polysaccharides and carotenoids, resulting in better color and taste of the goji berries, marking the entry into the 2.0 era of lock-fresh goji [2] Group 2 - Ningxia is leveraging its geographical advantages and technological innovations to develop medicinal, edible, and health-functional goji products, supported by collaborations with experts from Nanjing University of Chinese Medicine and Nanjing University of Science and Technology [2] - The region has established various technological innovation platforms, including one national engineering research center and multiple local centers, to foster high-tech enterprises in the goji berry industry [2]

Core Viewpoint - The launch of the second phase of the digital workshop for "fresh-keeping goji berries" marks a significant upgrade in technology, transitioning the industry into the 2.0 era of goji berry preservation [1][2] Group 1: Technological Advancements - The new phase features an intelligent control system that can monitor key preservation parameters in real-time, with temperature precision controlled within ±0.5℃ [2] - The production process has achieved a 30% reduction in manual labor while enhancing product quality stability to 98.7%, allowing for standardized year-round production of goji berries [2] - Compared to the first production line, energy consumption has decreased, and the retention rates of active substances like polysaccharides and carotenoids have significantly improved [2] Group 2: Quality Control and Standards - A rigorous upstream standard system has been established, covering everything from goji berry varieties to cultivation management and harvesting [2] - Goji berries are harvested at 80-90% ripeness, with a strict two-hour window from harvesting to entering the preservation process, along with over 510 pesticide residue tests [2] - The implementation of stringent raw material standards and standardized production models is driving the entire industry towards technological, standardized, and high-quality development [2]

Core Insights - The Ningxia Pavilion attracted significant attention from buyers at the fifth China International Consumer Products Expo, highlighting the region's commitment to showcasing its products and fostering international connections [4][5][6]. Group 1: Event Overview - The fifth China International Consumer Products Expo took place from April 13 to 18 in Hainan, focusing on various consumption trends such as fashion, technology, health, and green consumption [4]. - Ningxia has participated in all five editions of the expo, showcasing over 600 products from 137 local enterprises, including wine, goji berries, and meat products [5][6]. Group 2: Product Highlights - Ningxia's goji berries, wine, and lamb products were particularly popular, with many attendees queuing to experience them [5][6]. - The Northern Dairy Company introduced its new selenium-rich milk, signing a distribution agreement that could generate over 600 million yuan in annual sales [6]. Group 3: Business Opportunities - The expo serves as a platform for Ningxia to connect with international markets, with companies like Bai Rui Yuan Goji Co. already securing orders from Southeast Asia [5][7]. - The event facilitated over 29 million yuan in intended orders, demonstrating the potential for Ningxia to find collaboration opportunities despite not being the host region [8]. Group 4: Market Trends - The expo highlighted the growing trend of personalized and quality consumption, with consumers increasingly seeking unique and high-quality products [10][11]. - Traditional and innovative approaches are being combined to enhance product offerings, as seen with the integration of modern design in traditional crafts [11]. Group 5: Technology and Innovation - The introduction of new technologies, such as drones and AI devices, at the expo indicates a shift towards tech-enabled consumption, which could create new market opportunities for Ningxia [12][13]. - Companies are leveraging online platforms and influencer marketing to enhance product visibility and sales, with significant sales achieved through live-streaming during the expo [12][13].