央视网消息（焦点访谈）：中宁枸杞、南丰蜜桔、会理石榴、淅川辣椒等等这些家喻户晓的产品产自不同地域，但它们有一个共同的属性，都属于中国 地理标志产品。地理标志是一种知识产权，我国对地理标志产品实行保护制度，任何单位或个人都不得擅自使用受保护的地理标志产品名称或者专用标志。 地理标志产品品质好、口碑佳、认可度高，有着突出的品牌效应和市场竞争力，价格也比同类普通产品会高一些。但也因此，"地理标志产品"被一些不法商 家盯上，打起了歪主意，用来牟利。 广昌白莲、宕昌党参、德格芫根、合阳红薯、兴化大闸蟹、苍溪红心猕猴桃、胶州大白菜等等这些大家熟知的地方特产，都是中国地理标志产品。地理 标志产品因为质量、声誉好，标准高，价格自然也高。比如一棵普通的大白菜大概五六块钱，而一棵地理标志产品的胶州大白菜就可以卖到五六十块钱。记 者发现，在电商平台，打着地理标志产品的旗号售卖胶州大白菜的商家非常多。 胶州大白菜产自青岛胶州市，俗称胶白、胶菜，已有一千多年的种植历史，从选种到栽培都很讲究，口感鲜美、品质独特，因此一些消费者愿意花更多 的钱，享受更高品质的白菜。 11月3日，在某知名电商平台记者选择了一家看上去比较靠谱的"东方优品店" ...

作者｜《中国金融》记者 韩明书 这份匠心精神与辉煌成绩的背后，是金融的默默支持。"西鸽集团目前在宁夏银行授信余额为17000万元，其中，西鸽酒庄的授信余额为13800万 元。"宁夏银行党委副书记倪国梁在接受记者采访时给出了极具温度的数字。 文章｜《中国金融》2025年第22期 贺兰山巍峨雄浑，黄河水奔流不息。山河并行间，是宁夏回族自治区（以下简称宁夏）沃土良田的富饶景象，从贺兰山东麓的葡萄园到黄河岸边 的中宁枸杞园，从中卫沙漠边陲的源网荷储基地到固原的广袤牧场，紫色琼浆、红色珍果、蓝色光伏阵列相映成趣，为"塞上江南"注入了鲜活底 气。自将"六新六特六优"产业（"六新"指新型材料、清洁能源、装备制造、数字信息、现代化工、轻工纺织；"六特"指葡萄酒、枸杞、牛奶、肉 牛、滩羊、冷凉蔬菜；"六优"指文化旅游、现代物流、现代金融、健康养老、电子商务、会展博览）作为区域发展战略提出以来，中国人民银行 宁夏回族自治区分行用足用好货币政策工具，重点围绕葡萄酒、枸杞、肉牛等特色产业，引导金融机构快速响应、加大投放，有力发挥金融对特 色产业的支持促进作用。2025年8月末，记者走进宁夏，实地探寻这片土地如何在金融助力下，以特色产 ...

Core Insights - The Ningxia Hui Autonomous Region's Industrial and Information Technology Department has released the first batch of Ningxia Consumer Brand List, which includes 10 enterprise brands such as Xixia Beer and Wofu Bairui, as well as regional brands like Helan Mountain Red Wine and Zhongning Goji Berries [1] - The selection criteria for the consumer brands are based on product innovation, market competitiveness, brand influence, and cultural value [1] - The initiative aims to recognize high-quality local brands and promote the high-quality development of the consumer goods industry in Ningxia, serving as a key link between consumption and industry [1] Company Highlights - Xixia Brewing Company has focused on product innovation and expanding consumption scenarios while integrating sustainable development concepts into its production processes [1] - The company has achieved significant results, including a 45.8% reduction in water consumption and a 30.3% decrease in carbon emissions compared to 2015, while also providing approximately 7,500 tons of reclaimed water annually for municipal sanitation [1] Future Actions - The Ningxia Industrial and Information Technology Department plans to implement a "Three Products" enhancement action (increasing varieties, improving quality, and creating brands) to cultivate the consumer brand list and systematically promote high-quality industrial development [1] - The department will also strengthen the promotion of well-known enterprises through various channels to enhance brand influence and provide consumers with higher quality product offerings [1]

Group 1: Industry Overview - Ningxia has developed a distinctive industrial system supported by local policies and regional development strategies, attracting capital market attention [1] - The "Ningxia concept" refers to listed companies registered or primarily operating in Ningxia, benefiting from local resource endowments, policy support, and industrial planning [1] - Key sectors in Ningxia's industrial chain include energy chemicals, new materials, modern agriculture, and renewable energy [1] Group 2: Energy and Chemicals - Energy chemicals are a traditional advantage for Ningxia, leveraging abundant coal resources to form deep processing industries such as coal-to-oil and coal chemicals [1] - Companies in this sector are competitive in clean coal utilization and fine chemicals, with ongoing upgrades towards high-end chemicals and circular economy [1] Group 3: New Materials - The new materials industry has seen rapid development, particularly in carbon-based materials, rare metal processing, and high-performance fibers [1] - Ningxia has cultivated a number of technology-driven enterprises that serve critical sectors like electronic information, aerospace, and high-end manufacturing [1] Group 4: Agriculture - Ningxia's unique geographical and climatic conditions have fostered specialty agriculture, exemplified by goji berries, wine, and dairy industries [2] - The Zhongning goji berry is renowned nationwide, while the Helan Mountain eastern foothills are a significant wine production area in China [2] - These specialty industries have stimulated the development of planting, processing, and brand operation chains, promoting rural revitalization and agricultural tourism [2] Group 5: Renewable Energy - Ningxia is rich in wind and solar resources, playing a crucial role in the national "West-to-East Power Transmission" project [2] - Recent years have seen accelerated implementation of clean energy projects like photovoltaics and wind power, fostering growth in related industries such as renewable equipment manufacturing, energy storage technology, and electricity export [2] Group 6: Investment Considerations - The Ningxia concept represents an ecosystem of industries that rely on local resources, respond to national strategies, and continuously upgrade [2] - Investors should consider policy direction, industry cycles, and company fundamentals when evaluating opportunities in this region [2]

Group 1 - The core viewpoint emphasizes the successful development of the goji berry industry in Ningxia, with a focus on quality and standardization, leading to significant economic contributions [1][2] - The comprehensive output value of the goji berry industry in Zhongning County is projected to exceed 12.6 billion yuan by 2024, with a brand value surpassing 20.5 billion yuan [1] - The establishment of a multi-faceted supervision mechanism by the county's disciplinary inspection and supervision commission aims to enhance the quality and safety of goji berries, ensuring compliance with various quality standards [2][3] Group 2 - The "Four Marks One Code" management model is implemented to protect the goji berry brand, which includes geographical indications and trademark supervision [2] - The county's disciplinary inspection and supervision commission has publicly disclosed over 2,000 pieces of information related to goji berry industry support policies and funding, promoting transparency and accountability [3] - The commission has facilitated the resolution of 26 issues raised by enterprises, enhancing the support for farmers and encouraging the establishment of strong ties between enterprises and growers [3]

Core Viewpoint - Ningxia, a major goji berry production area in China, faces challenges such as "high quality but low price" despite its strong brand presence with "Ningxia Goji" and "Zhongning Goji" [1][2] Industry Overview - Ningxia produces 25% of China's dried goji berries and 90% of goji seedlings, establishing significant brands in the industry [2] - The local leading company, Wofu Baorui Goji Industry Co., Ltd., attempted an IPO in 2021 but ultimately terminated it [2] Financial Performance - Wofu Baorui's revenue from 2018 to 2020 was 186 million, 266 million, and 282 million yuan respectively, with net profits of approximately 65.81 million, 88.41 million, and over 109 million yuan [2] Challenges Faced - The "high quality but low price" issue is attributed to low-priced competition, counterfeit products, and high labor costs [1][3] - The cost of low-priced goji berries is around 11 yuan per kilogram, while local production costs are approximately 17 yuan per kilogram, with labor costs constituting over 40% of total production costs [5] Technological and Market Developments - Collaborations with leading companies like Yili Group and Rongsheng Refrigerator aim to enhance the goji berry industry's value through technology and supply chain integration [1][6] - Cold chain technology is crucial for preserving fresh goji berries, which have a high moisture content and require rapid transportation to avoid spoilage [7] Consumer Trends - E-commerce has become a significant sales channel for goji berries, with projected retail sales exceeding 1.5 billion yuan in 2024, capturing over 61% of the national market share [10] Agricultural Innovations - The "enterprise + farmer" model promotes collaboration between local farmers and downstream enterprises, enhancing product quality and market reach [8] - Automation in production lines is being adopted in related agricultural sectors, such as the local watermelon industry, to improve efficiency and meet market demands [10]

Core Insights - The article highlights the rapid development and transformation of the goji berry industry in Zhongning County, Ningxia, with a projected comprehensive output value of 12.6 billion yuan and brand value exceeding 20.5 billion yuan by the end of 2024 [1][2] Group 1: Industry Development - Zhongning County has established a modern agricultural system focusing on goji berries, implementing six major projects to enhance production and quality [1] - The area has created over 80 well-known brands, accounting for 70% of the region's goji berry brands, and has attracted investments totaling 35.2 billion yuan through industry expos [2] Group 2: Marketing and Sales - The county has set up a goji berry industry fund and facilitated loans totaling 46.748 million yuan for 18 tech-based enterprises, improving their financial conditions [3] - The goji berry market has seen a cumulative trading volume of 1.34 million tons and a transaction value of 59.2 billion yuan over the past decade, with online retail sales projected to reach 4.5 billion yuan by 2024 [3] Group 3: Quality Control and Standards - Zhongning has implemented a comprehensive quality inspection system, conducting 2,500 inspections annually and establishing a traceability system for goji berry products [4] - The region has developed a green pest control system, covering all goji berry cultivation areas, and has created a data platform for product traceability [4] Group 4: Innovation and Product Development - The county is focusing on high-value goji berry products, with over 120 processed products and a processing conversion rate of 37.8% [5] - Collaborations with universities and research institutions have led to the development of 22 high-value products, generating over 50 million yuan in annual output [5] Group 5: Cultural and Tourism Integration - Zhongning is promoting cultural tourism by developing experience bases and integrating goji berry cultivation with tourism activities [6][7] - The county has planned four major tourism routes centered around goji berries, enhancing the local tourism industry [7]

Core Points - The "2025 Ningxia (Zhongwei) Investment Promotion and Exhibition Activity" was launched in Beijing during the May Day holiday, showcasing the cultural and tourism offerings of Zhongwei [1][5] - The event featured four main thematic exhibition areas, highlighting intangible cultural heritage, tourism promotion, local agricultural products, and specialty foods, creating a vibrant atmosphere for visitors [3][8] - A series of significant project signing ceremonies took place, including agreements for inbound tourist transportation and cultural collaboration, emphasizing the deepening cooperation between Beijing and Zhongwei [8] Group 1: Cultural and Tourism Promotion - The event showcased traditional crafts and culinary delights, with a focus on local specialties such as the Yellow River ancient porcelain and unique dishes from Zhongwei, attracting significant interest from attendees [3][8] - Performances and promotional activities highlighted local attractions and accommodations, enhancing the appeal of Zhongwei as a travel destination [5][8] Group 2: Economic Collaboration - The signing of multiple agreements during the event marked a commitment to enhance cultural exchanges and tourism cooperation between the two regions, indicating a strategic partnership for mutual growth [8] - The event served as a platform for resource sharing and cultural dialogue, aiming to integrate regional cultures and boost local economies through tourism [8]