Group 1 - The core viewpoint emphasizes the successful development of the goji berry industry in Ningxia, with a focus on quality and standardization, leading to significant economic contributions [1][2] - The comprehensive output value of the goji berry industry in Zhongning County is projected to exceed 12.6 billion yuan by 2024, with a brand value surpassing 20.5 billion yuan [1] - The establishment of a multi-faceted supervision mechanism by the county's disciplinary inspection and supervision commission aims to enhance the quality and safety of goji berries, ensuring compliance with various quality standards [2][3] Group 2 - The "Four Marks One Code" management model is implemented to protect the goji berry brand, which includes geographical indications and trademark supervision [2] - The county's disciplinary inspection and supervision commission has publicly disclosed over 2,000 pieces of information related to goji berry industry support policies and funding, promoting transparency and accountability [3] - The commission has facilitated the resolution of 26 issues raised by enterprises, enhancing the support for farmers and encouraging the establishment of strong ties between enterprises and growers [3]

Core Viewpoint - Ningxia, a major goji berry production area in China, faces challenges such as "high quality but low price" despite its strong brand presence with "Ningxia Goji" and "Zhongning Goji" [1][2] Industry Overview - Ningxia produces 25% of China's dried goji berries and 90% of goji seedlings, establishing significant brands in the industry [2] - The local leading company, Wofu Baorui Goji Industry Co., Ltd., attempted an IPO in 2021 but ultimately terminated it [2] Financial Performance - Wofu Baorui's revenue from 2018 to 2020 was 186 million, 266 million, and 282 million yuan respectively, with net profits of approximately 65.81 million, 88.41 million, and over 109 million yuan [2] Challenges Faced - The "high quality but low price" issue is attributed to low-priced competition, counterfeit products, and high labor costs [1][3] - The cost of low-priced goji berries is around 11 yuan per kilogram, while local production costs are approximately 17 yuan per kilogram, with labor costs constituting over 40% of total production costs [5] Technological and Market Developments - Collaborations with leading companies like Yili Group and Rongsheng Refrigerator aim to enhance the goji berry industry's value through technology and supply chain integration [1][6] - Cold chain technology is crucial for preserving fresh goji berries, which have a high moisture content and require rapid transportation to avoid spoilage [7] Consumer Trends - E-commerce has become a significant sales channel for goji berries, with projected retail sales exceeding 1.5 billion yuan in 2024, capturing over 61% of the national market share [10] Agricultural Innovations - The "enterprise + farmer" model promotes collaboration between local farmers and downstream enterprises, enhancing product quality and market reach [8] - Automation in production lines is being adopted in related agricultural sectors, such as the local watermelon industry, to improve efficiency and meet market demands [10]

Core Insights - The article highlights the rapid development and transformation of the goji berry industry in Zhongning County, Ningxia, with a projected comprehensive output value of 12.6 billion yuan and brand value exceeding 20.5 billion yuan by the end of 2024 [1][2] Group 1: Industry Development - Zhongning County has established a modern agricultural system focusing on goji berries, implementing six major projects to enhance production and quality [1] - The area has created over 80 well-known brands, accounting for 70% of the region's goji berry brands, and has attracted investments totaling 35.2 billion yuan through industry expos [2] Group 2: Marketing and Sales - The county has set up a goji berry industry fund and facilitated loans totaling 46.748 million yuan for 18 tech-based enterprises, improving their financial conditions [3] - The goji berry market has seen a cumulative trading volume of 1.34 million tons and a transaction value of 59.2 billion yuan over the past decade, with online retail sales projected to reach 4.5 billion yuan by 2024 [3] Group 3: Quality Control and Standards - Zhongning has implemented a comprehensive quality inspection system, conducting 2,500 inspections annually and establishing a traceability system for goji berry products [4] - The region has developed a green pest control system, covering all goji berry cultivation areas, and has created a data platform for product traceability [4] Group 4: Innovation and Product Development - The county is focusing on high-value goji berry products, with over 120 processed products and a processing conversion rate of 37.8% [5] - Collaborations with universities and research institutions have led to the development of 22 high-value products, generating over 50 million yuan in annual output [5] Group 5: Cultural and Tourism Integration - Zhongning is promoting cultural tourism by developing experience bases and integrating goji berry cultivation with tourism activities [6][7] - The county has planned four major tourism routes centered around goji berries, enhancing the local tourism industry [7]

Core Points - The "2025 Ningxia (Zhongwei) Investment Promotion and Exhibition Activity" was launched in Beijing during the May Day holiday, showcasing the cultural and tourism offerings of Zhongwei [1][5] - The event featured four main thematic exhibition areas, highlighting intangible cultural heritage, tourism promotion, local agricultural products, and specialty foods, creating a vibrant atmosphere for visitors [3][8] - A series of significant project signing ceremonies took place, including agreements for inbound tourist transportation and cultural collaboration, emphasizing the deepening cooperation between Beijing and Zhongwei [8] Group 1: Cultural and Tourism Promotion - The event showcased traditional crafts and culinary delights, with a focus on local specialties such as the Yellow River ancient porcelain and unique dishes from Zhongwei, attracting significant interest from attendees [3][8] - Performances and promotional activities highlighted local attractions and accommodations, enhancing the appeal of Zhongwei as a travel destination [5][8] Group 2: Economic Collaboration - The signing of multiple agreements during the event marked a commitment to enhance cultural exchanges and tourism cooperation between the two regions, indicating a strategic partnership for mutual growth [8] - The event served as a platform for resource sharing and cultural dialogue, aiming to integrate regional cultures and boost local economies through tourism [8]