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消费新观察丨“凉资源”催热避暑“热经济”
Yang Guang Wang· 2025-08-17 12:48
Core Viewpoint - Sanya is leveraging its unique coastal resources and low-altitude tourism to transform "cool resources" into a "hot engine" for the summer economy, attracting tourists despite high temperatures in other regions [1][3]. Group 1: Tourism Activities - The Taher Parachuting Base in Sanya has seen a significant increase in visitor numbers, with many tourists bringing friends and family, potentially increasing the customer base by 4-5 times [3]. - Tourists are enjoying various activities such as skydiving and diving, with positive feedback on the comfortable temperatures in the evenings [3][5]. - The local government is promoting water sports and unique hotel experiences to enhance the summer tourism appeal [5]. Group 2: Government Initiatives - Hainan Province is distributing 40 million yuan in "summer cooling subsidies" from July 1 to September 30 to promote tourism [6]. - The province is focusing on four themes: "mountain climbing, sea activities, museum visits, and cultural enjoyment" to enhance the quality of tourism offerings [6]. Group 3: Marketing Strategies - Sanya's tourism and cultural department has launched the "Cool Summer, Fun in Tang" campaign, offering a travel "passport" that connects various local tourism and dining experiences [5].
从观水到乐水,“水经济”创造新潮流——大城奋进·武汉新消费观察
Chang Jiang Ri Bao· 2025-08-12 00:57
Core Insights - Wuhan is transforming its night economy by leveraging its water resources, creating immersive experiences for both residents and tourists [5][12] - The city has developed various water-based activities and attractions, enhancing the overall consumer experience and driving economic growth [12][13] Group 1: Night Economy Development - The Yangtze River light show has evolved from a mere backdrop for photos to a key attraction for Wuhan's night economy [5] - The introduction of themed night cruises, such as the "Glory of the Yangtze" cruise, combines cultural tourism, performances, and dining, attracting families and tourists [5][12] - Wuhan has implemented measures to promote night economy, including the establishment of 10 premium night cruise routes, increasing the number of night cruise ships to 11 [5][12] Group 2: Water-Based Activities - The city is expanding its water economy beyond sightseeing to include sports and recreational activities, such as sailing and paddleboarding [12][13] - The number of youth sailing students has grown from fewer than 30 in 2019 to hundreds, with the establishment of multiple sailing clubs [12] - Paddleboarding has gained popularity, with a complete consumer chain forming around it, despite the cost of equipment being around 4,000 yuan [12] Group 3: Cultural and Recreational Experiences - Various cultural events, such as outdoor movie screenings and immersive theater experiences, are being held along the waterfront, enhancing the leisure options available to visitors [8][12] - The integration of cultural resources with water activities is aimed at providing deeper engagement for tourists, moving from passive observation to active participation [13] - Future plans include developing more water-related leisure projects and optimizing waterfront commercial areas to enhance the overall visitor experience [13]
“清凉经济”持续激发夏日文旅消费新活力
Sou Hu Cai Jing· 2025-07-30 16:05
Core Insights - The "cooling economy" is emerging as a vital driver for summer cultural and tourism consumption, leveraging both natural resources and innovative experiences to enhance visitor engagement and satisfaction [1][17] Group 1: Night Economy - Nighttime consumption is on the rise, with various activities such as night markets, beer festivals, and music events boosting dining and entertainment sectors [2][4] - A report from the Ministry of Commerce indicates that 60% of consumer spending occurs at night, with major shopping centers generating over half of their daily revenue between 6 PM and 10 PM [7] - The night economy market size in China has grown from 22.54 trillion yuan in 2018 to 50.25 trillion yuan in 2023 [7] Group 2: Summer Tourism Trends - There is a growing preference for summer vacation destinations that offer cooling experiences, integrating climate, culture, sports, and tourism [8] - Various regions are launching themed night activities and special summer projects to attract tourists, enhancing the overall experience [5][17] - Popular summer attractions include flower viewing in Guizhou and water sports in Chongqing, which are drawing significant visitor numbers [10][12][15][14] Group 3: Economic Impact - The ongoing development of the "cooling economy" is expected to stimulate new consumer activity and enhance the overall tourism infrastructure and services across the country [17]