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欢乐家上半年营收7.48亿元 持续发力供应链与品牌力构建
Company Overview - In the first half of 2025, the company achieved operating revenue of 748 million yuan and a net profit attributable to shareholders of 18.55 million yuan [1] - The company focuses on the research, production, and sales of plant protein beverages, fruit canned goods, juice drinks, and lactic acid bacteria beverages [1] - The company has established a dual-driven development strategy centered on fruit canned goods and coconut juice, with a strong market presence in orange and peach canned products [1] Industry Context - The beverage industry is facing cost pressures due to high prices of natural raw materials like fruits and coconuts, influenced by climate and supply-demand dynamics [2] - The plant protein beverage market reached a scale of 135.1 billion yuan in 2022 and is expected to exceed 140 billion yuan by 2026 [2] - Companies with stable procurement mechanisms and supply chain management are better positioned to withstand raw material price fluctuations [2] Strategic Initiatives - The company has mitigated the impact of rising raw material prices by establishing long-term partnerships with key suppliers and developing overseas coconut processing projects [2] - The company is increasing the proportion of high-margin products in its portfolio, such as festive gift boxes of coconut juice and low-sugar fruit canned goods, to enhance profitability [2] Market Trends - Brand influence is crucial during periods of raw material price volatility, with consumers willing to pay more for low-sugar, no-sugar, and natural ingredient beverages [3] - The company is well-positioned to launch high-margin new products during peak seasons, leveraging its established brand recognition in the coconut beverage and fruit canned goods sectors [3] - Despite raw material price fluctuations, the long-term growth trend of the industry remains intact, with structural opportunities in health-oriented consumption and diversified channels continuing to emerge [3]
欢乐家(300997):供应链稳步进阶,产品渠道多元并进
Soochow Securities· 2025-06-16 03:27
Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [1]. Core Viewpoints - The company, originally focused on canned fruits, has successfully expanded into the coconut juice market, which now accounts for over 50% of its revenue. Despite facing short-term pressure from raw material cost fluctuations in 2024, there are positive signals from Q4 improvements and new product iterations [8][14]. - The company benefits from the increasing concentration in the canned fruit industry and the expansion of the coconut beverage market, with a strategic focus on customized product development and enhanced channel management under new leadership [8][14]. Summary by Sections Company Overview - The company was founded in 2001 and has established a strong market presence in canned fruits and coconut juice, achieving significant sales in both categories [15][16]. - The company has undergone three developmental phases: initial focus on canned products, expansion into coconut juice, and diversification into a broader product range and channel strategies [16][17]. Industry Analysis - The canned fruit market has seen fluctuations, with a decline from 115.7 billion yuan in 2017 to 81.8 billion yuan in 2021, but a recovery to 94.97 billion yuan in 2022 due to increased demand during the pandemic [8][66]. - The coconut beverage market is projected to grow significantly, with coconut water expected to reach nearly 9 billion yuan in 2024, growing at over 20% annually [8][14]. Strategic Initiatives - The company is focusing on product innovation, including healthier options and expanding its distribution channels, particularly in snack retail [8][14]. - A robust supply chain strategy is in place, integrating domestic production with Southeast Asian sourcing to mitigate raw material price volatility [8][14]. Financial Projections - Revenue is projected to be 18.6 billion yuan in 2025, with a slight increase of 0.4% year-on-year, and net profit expected to reach 1.5 billion yuan, reflecting a growth of 2.7% [1][8].