欣活骨能膳底配方奶粉

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伊利联手同仁堂首发新品,推动“医疗+营养”创新服务模式
Nan Fang Du Shi Bao· 2025-05-30 07:45
Core Viewpoint - The collaboration between Yili, Fosun Health, and Tongrentang marks a new phase in building a comprehensive health ecosystem that integrates prevention, treatment, and rehabilitation [1][2]. Group 1: Strategic Collaboration - The event in Foshan signifies the strategic partnership aimed at enhancing health services through collaboration among government, enterprises, and medical institutions [1]. - Yili's Vice President, Li Xue, emphasized the need for diverse and refined health services in line with the "Healthy China 2030" strategy, combining quality nutrition products with professional medical services [1]. - Fosun Health's CEO, Hu Hang, highlighted the innovative "medical + nutrition" model that supports local hospitals and expands health management applications [1]. Group 2: Product Launch - The launch introduced several new products, including: - Xinhua Shugang Formula Milk Powder (blood sugar management) - Xinhua Bone Energy Formula Milk Powder (bone care) - Xinhua Evening Formula Milk Powder (sleep improvement) - Xinhua Heart Vitality Formula Milk Powder (cardiovascular health) - Qingmu Red Ginseng Revitalizing Milk Powder (blood and energy regulation) [1]. Group 3: Future Plans - Yili plans to deepen resource integration with Fosun Health and Tongrentang, promoting the "medical + nutrition" model nationwide [2]. - The initiative aims to create a more comprehensive health service network that combines traditional Chinese medicine with modern nutritional science [2].
苏州大润发爆款解码:欣活×同仁堂的中式养生新趋势
Yang Zi Wan Bao Wang· 2025-04-27 08:48
Group 1 - Suzhou's unique "medicine and food homology" culture reflects traditional Chinese health wisdom, integrating wellness into daily life [1] - The collaboration between Yili and Tongrentang has launched new products that cater to the health needs of consumers, emphasizing "precise nutrition + Chinese health preservation" [2][11] - The new product line includes five specialized milk powders targeting key health concerns such as blood sugar control, sleep, bone health, cardiovascular health, and nourishing qi and blood [2][11] Group 2 - The partnership with RT-Mart has resulted in a successful sales growth of 16% annually over three years, establishing a model for collaboration between manufacturers and retailers [4] - The new products have received positive feedback from consumers, particularly the elderly, who find them more approachable than traditional supplements [5] - The marketing strategy includes immersive experiences and educational activities that make health concepts tangible and relatable for consumers [7] Group 3 - Yili's donation of nutritional milk powder worth 445,000 yuan to five organizations demonstrates its commitment to corporate social responsibility and community health [9] - The collaboration between Yili and Tongrentang represents a response to the rising trend of "Chinese health preservation," aligning with local consumer habits and preferences [11]