以下文章来源于乳业在线 ，作者王莹 乳业在线 . 乳业数据分享，行业时事点评，深度分析报告。关注乳业在线，发现更多精彩！ 作者 ： 王莹 编辑： L ucine 外卖补贴大战频现 0 1 从今年 2月起，随着京东下场做外卖、阿里对外卖业务加码，美团激进防御，三家不断增长的外卖订单量不停刷新的背后，是消费者外卖热情 无限制地被点燃了。 某平台信息显示，在补贴高峰期的 7月12日，美团即时零售日订单量超过1.5亿，而"立秋日"当天的"第一杯奶茶"彻底将外卖补贴大战推向了 高潮！8月7日至9日，淘宝闪购日订单量连续突破1亿单，创下平台新高。两家通过各种名目的强力补贴，如"免费奶茶"、"0元购"、满18元 减18等如雪花漫天飞似的大促，不断刺激着消费者外卖回路神经。 直至进入如今的九月中、下旬，淘宝闪购仍在猛冲，与美团贴身此起彼伏，没有任何停下来的意思。 显然，随着外卖补贴大战的激烈程度而导致茶饮杯单价的持续下跌，对包装液奶的终端消费产生了明显的压制作用。 近两年，有意见认为现制茶饮的替代是包装液态奶承压的原因之一。 据行业内人士预计，即使没有外卖补贴大战，现制茶饮挤占乳品消费的比 例可能会达到 10%左右。 而今， ...

今年 9 月份伊利股份的动销情况和备货情况如何？与去年同期相比有哪些变化？ 今年 9 月份正值中秋和国庆双节的备货阶段，由于双节都在 10 月份，因此 9 月份主要是备货期，10 月份才会看到动销情况。从 7、8 月份的动销情况来看， 常温液奶端的表现与二季度相差不大，没有明显改善。根据尼尔森的数据，7 月终端数据也显示动销情况没有显著好转。因此，经销商在 9 月备货时并不急 于提前准备，一个月时间已经足够。今年的中秋和国庆假期集中在 10 月初， 因此备货集中在 9 月。总体而言，今年经销商端的备货启动时间较去年稍晚。 伊利股份 20250922 摘要 伊利股份 2025 年中秋国庆备货策略稳健，不强行压货，关注渠道健康， 鼓励经销商把握销售旺季，备货启动时间较去年稍晚，主要集中在 9 月 底前完成。 伊利股份维持全年经营目标不变，预计收入小个位数增长，净利润率保 持 9%，常温液奶复苏偏弱，但其他业务超预期，上半年业绩良好支撑 全年目标。 伊利股份各品类表现分化，冷饮受备货周期影响较小，乳饮料优酸乳表 现突出，新品升级契合市场需求，双节期间主推经典和安慕希，并拓展 多元化礼赠市场。 伊利股份奶粉业务上半年 ...

Core Viewpoint - Yili continues to expand its leading position in the dairy industry amidst market fluctuations, achieving record high revenues and profits in the first half of the year [1][18]. Financial Performance - In the first half of the year, Yili's total revenue reached 61.933 billion yuan, a year-on-year increase of 3.37%, while the net profit attributable to shareholders, excluding non-recurring items, was 7.016 billion yuan, up 31.78% [1][2]. - Yili's revenue significantly outpaced the second-largest competitor by 20.3 billion yuan [2]. Business Segments - Yili's liquid milk revenue was 36.13 billion yuan, while the milk powder and dairy products segment grew by 14.3% to 16.578 billion yuan, and the ice cream segment saw a 12.4% increase to 8.23 billion yuan [2]. - The infant formula segment has become a key growth driver, with Yili achieving the largest market share in the infant formula market at 18.1% [2][4]. Strategic Initiatives - Yili's "Balanced System" strategy allows it to maintain resilience in the market, with a diversified product portfolio across liquid milk, ice cream, and key strategic categories [9]. - The company is focusing on product innovation and channel upgrades, which have led to significant growth in its adult milk powder segment and a strong partnership with Tongrentang to explore the health food market [6][7]. Global Expansion - Yili is accelerating its global expansion, with successful entries into markets in Hong Kong, Southeast Asia, and the United States, and establishing a comprehensive global resource and innovation network [11][12]. - The company has over 2,000 global partners and operates 15 R&D centers and 81 production bases worldwide [12]. Policy Environment - Recent government policies, including the introduction of a national childcare subsidy and support for the dairy industry, are expected to boost demand for infant formula and dairy products [15][17]. - Yili has launched a 1.6 billion yuan maternity subsidy plan to support the creation of a "fertility-friendly society," which is anticipated to positively impact its infant formula sales [17]. Future Outlook - Yili is committed to maintaining a dividend policy of no less than 70% of net profits, reflecting confidence in its future growth prospects [17][18]. - The company aims to continue its strategic focus on product innovation and market expansion, positioning itself for sustained growth in the dairy sector [18].

Core Insights - In the first half of 2025, Yili achieved total revenue of 61.933 billion yuan, a year-on-year increase of 3.37%, and a net profit of 7.016 billion yuan, up 31.78% year-on-year, demonstrating stable growth despite challenges in the dairy industry [2][16] - Yili's growth is driven by maintaining a stable core business, strengthening competitive advantages, and leveraging innovation to drive new growth, serving as a practical model for the dairy industry's adjustment phase [2][16] - The company is transitioning from "scale competition" to "value competition," injecting strong momentum into the collaborative development of the industry chain [2] Business Highlights - The liquid milk segment remains Yili's core business, generating revenue of 36.126 billion yuan in the first half of the year, maintaining the industry's leading position with market share growth across various categories [2][4] - Yili's infant formula and dairy products generated revenue of 16.578 billion yuan, with the overall market share of infant formula reaching 18.1%, ranking first in China [4][6] - The non-dairy segment has also contributed to Yili's growth, with new products like jasmine tea and low-sodium mineral water driving double-digit growth in the water beverage business [7] Strategic Initiatives - Yili has established a comprehensive strategic partnership with Tongrentang to innovate in the health food sector, launching several functional products that have seen significant sales growth [9][11] - The company is exploring new business models, transitioning from selling products to providing health solutions, and extending health services to new venues such as communities and pharmacies [11] - Yili's international business continues to grow, with revenue from core categories like ice cream increasing by 14.4% and infant goat milk powder by 65.7% [13] Global Expansion - Yili's globalization strategy is characterized by multi-directional capability building, integrating global quality resources, and localizing operations to enhance brand resilience and market penetration [13][14] - The company is moving towards a model of "global co-construction," fostering local talent and building sustainable supply chains to enhance its presence in international markets [14] - Yili's achievements reflect a broader shift in the Chinese dairy industry from being a significant participant to a leader, emphasizing the importance of long-term commitment, innovative thinking, and global engagement [16]

Core Insights - In the first half of 2025, Yili achieved total revenue of 61.933 billion yuan, a year-on-year increase of 3.37%, and a net profit of 7.016 billion yuan, up 31.78% year-on-year, demonstrating stable growth amid challenges in the dairy industry [1][2][3] - Yili's growth is driven by stabilizing its core business, strengthening competitive advantages, and leveraging innovation to drive new growth, serving as a practical model for the dairy industry's adjustment period [1][2] Business Highlights - The liquid milk segment remains Yili's core business, generating revenue of 36.126 billion yuan in the first half of the year, maintaining the industry's leading position with market share growth across various categories [2][3] - Yili's milk powder and dairy products generated revenue of 16.578 billion yuan, with infant formula market share reaching 18.1%, ranking first in China, showcasing the company's strong competitive position [3][5] Innovation and New Product Development - Yili has introduced innovative products such as "Xinhua" functional milk powder and "Shuhua" lactose-free milk, achieving significant sales growth, with some products seeing over 70% increase in e-commerce channels [6][7] - The company is exploring new market segments by collaborating with Tongrentang to develop health-oriented dairy products, enhancing consumer awareness of traditional Chinese dietary concepts [6][7] Global Expansion and Market Strategy - Yili's international business continues to grow, with revenue from core categories like ice cream increasing by 14.4% and infant goat milk powder by 65.7% [7][8] - The company is adopting a multi-directional approach to globalization, focusing on local talent development and integrating into local dairy ecosystems to enhance brand resilience and market penetration [8][9] Future Outlook - Yili aims to solidify its leading position in the domestic dairy market while playing a more significant role on the global stage, contributing to the transition of the Chinese dairy industry from "scale first" to "value first" [9]

Core Viewpoint - In the first half of 2025, Yili achieved total revenue of 61.933 billion yuan, a year-on-year increase of 3.37%, and a net profit of 7.016 billion yuan, a year-on-year increase of 31.78%. The company's stable growth is driven by maintaining a solid foundation, strengthening core businesses, and leveraging innovation to drive new growth, serving as a practical model for the dairy industry during its adjustment period [1][2]. Business Highlights - The liquid milk business remains Yili's core segment, generating revenue of 36.126 billion yuan in the first half of the year, maintaining the industry's leading position across all categories. The company has increased market share in ambient yogurt, ambient dairy beverages, and premium white milk [4]. - Yili's milk powder and dairy products generated revenue of 16.578 billion yuan, with infant formula market share reaching 18.1%, ranking first in China. This achievement follows the company's goal set in 2021 to become the market leader in infant formula by 2025 [6][9]. - Yili's non-dairy business has also contributed to growth, with innovative products like jasmine tea and low-sodium mineral water driving double-digit growth in the water beverage segment [11]. New Explorations - Yili has partnered with Tongrentang to create a new category of health-oriented dairy products based on the concept of "food and medicine homology," launching several functional products that have seen significant sales growth [15]. - The company is exploring new channels and service innovations, including a "medical + nutrition" model to reach health-conscious consumers in various settings [17]. - Yili's international business continues to grow, with revenue from core categories like frozen beverages increasing by 14.4% and infant goat milk powder by 65.7% [19]. Strategic Outlook - Yili's global strategy is evolving from merely selling products to building local partnerships and integrating into local dairy ecosystems, enhancing brand resilience and risk management [20]. - The company's performance in the first half of 2025 reflects not only its growth but also China's transition from a participant to a leader in the global dairy industry [22]. - As the dairy industry faces multiple transformations, Yili's approach emphasizes long-term commitment to core businesses, innovative thinking, and an open stance towards global competition, positioning it to play a more significant role in the global dairy landscape [23].

Core Viewpoint - Yili Group's half-year report shows strong performance with revenue of 61.933 billion yuan, a year-on-year increase of 3.37%, and a net profit of 7.016 billion yuan, up 31.78%, exceeding market expectations [1][2] Financial Performance - In Q2, Yili's revenue grew by 5.77%, with net profit increasing by 44.65% year-on-year, indicating a clear profitability turning point [2] - The overall gross margin for Yili reached 36.21%, an increase of 1.27 percentage points year-on-year, with a net profit margin of 11.33%, marking a historical high [3] Business Segments - Yili's liquid milk segment generated revenue of 36.126 billion yuan, maintaining the largest market share in the industry; the milk powder and dairy products segment achieved 16.578 billion yuan in revenue, up 14.26%, also leading the market [2] - The diversified business now accounts for over 40% of Yili's revenue, with high gross margins contributing to overall profitability [3] Market Trends - The dairy industry is expected to see growth, with structural opportunities in low-temperature milk and rural markets [5] - Yili is well-positioned to capitalize on these trends due to its strong brand, distribution channels, and supply chain advantages [5] Future Outlook - The stabilization of raw milk prices is anticipated to lead to a new growth phase for Yili, with expectations of a return to a state of volume and price increase [6] - Recent government policies aimed at boosting consumption and stabilizing dairy production are expected to further support the industry's recovery [6]

Core Viewpoint - Yili Group reported strong financial performance for the first half of 2025, with revenue reaching 61.933 billion yuan, a year-on-year increase of 3.37%, and a non-net profit of 7.016 billion yuan, up 31.78%, marking a historical high for the company [1] Group 1: Business Performance - The company maintained its leading position in the dairy industry, with liquid milk and ice cream market shares remaining at the top, and significant growth in various segments, including over 20% revenue growth in low-temperature white milk and double-digit growth in ice cream, generating 8.229 billion yuan [2] - Yili's infant formula business achieved a market share of 18.1%, becoming the largest in China, completing a "grand slam" in both adult and infant formula categories [2][3] - The adult milk powder segment also saw continuous market share growth, with the "Xinhui" brand contributing to double-digit revenue growth in adult nutrition products [3] Group 2: Innovation and Digital Transformation - The company has integrated AI and digital tools into its R&D, supply chain, and marketing, significantly enhancing efficiency and reducing costs, with a 25% year-on-year increase in monthly active users in private domains [5] - Yili has received 995 domestic and international invention patents, showcasing its strong R&D capabilities, and has won multiple awards at global dairy innovation competitions [5] Group 3: Industry Leadership and Standards - Yili plays a crucial role in setting industry standards, leveraging its advanced experience in product development and quality control to elevate the entire dairy sector [6][7] - The company is actively promoting the upgrade of the dairy industry by collaborating with upstream and downstream enterprises to foster innovation and sustainability [7] Group 4: Global Expansion - Yili has established a comprehensive global presence, with 15 R&D centers and 81 production bases, selling products in over 60 countries [9] - The company's overseas business has shown rapid growth, with a 14.4% increase in ice cream revenue and a remarkable 65.7% growth in infant goat milk powder sales [9] Group 5: Policy and Market Outlook - The Chinese government has introduced supportive policies for the dairy industry, including a 1.6 billion yuan fertility subsidy plan, which aligns with Yili's strategic initiatives [10] - The per capita dairy consumption in China remains below global averages, indicating long-term growth potential for the dairy market as health awareness increases [10][11]

Core Viewpoint - Yili Group (伊利股份) reported strong financial performance for the first half of 2025, with revenue and net profit reaching historical highs, indicating its leadership in the Asian dairy industry and its role in redefining the development of Chinese dairy enterprises [2][3]. Financial Performance - The company achieved total revenue of 61.933 billion yuan, a year-on-year increase of 3.37% - The non-net profit reached 7.016 billion yuan, marking a year-on-year growth of 31.78% [2]. Market Position and Product Performance - Yili maintained its leading market share across all product categories, with significant growth in liquid milk and ice cream segments [3]. - The low-temperature white milk category saw revenue growth exceeding 20%, while the ice cream business generated revenue of 8.229 billion yuan, achieving double-digit growth [3]. - The infant formula segment reached a retail market share of 18.1%, becoming the market leader in China [4]. Innovation and Digital Transformation - The company has integrated AI and digital tools into its R&D, supply chain, and marketing, significantly enhancing efficiency and responsiveness to consumer trends [6][7]. - Yili has been awarded numerous patents and industry awards, showcasing its strong R&D capabilities and commitment to innovation [7]. Industry Leadership and Standards - Yili plays a crucial role in setting industry standards and driving technological advancements in the dairy sector, contributing to the overall modernization of the Chinese dairy industry [8][9]. - The company is actively involved in promoting sustainable development and collaboration within the dairy supply chain [9]. Global Expansion - Yili has established a global operational framework, with products sold in over 60 countries and regions, and has built 15 R&D centers and 81 production bases worldwide [10][11]. - The company reported a 14.4% increase in revenue from its ice cream business in overseas markets, and a remarkable 65.7% growth in infant goat milk powder sales [11]. Policy and Market Outlook - The Chinese government has implemented policies to boost consumption and support the dairy industry, creating a favorable environment for growth [12]. - Yili's diversified business model and continuous innovation position it well for future growth in the dairy market, which is expected to expand as consumer health awareness increases [12][13].

Core Viewpoint - The company, Yili Group, reported strong financial performance for the first half of 2025, achieving total revenue of 61.933 billion yuan, which is 1.49 times that of the second-largest player in the industry, with a year-on-year growth of 3.37% [1] Group 1: Financial Performance - The company achieved a net profit of 7.016 billion yuan, representing a year-on-year increase of 31.78%, maintaining its position as the leading dairy company in Asia [1] - The net profit margin reached 11.33%, significantly higher than industry peers [1] - Revenue from liquid milk business was 36.126 billion yuan, with over 20% growth in low-temperature white milk [1] - The milk powder and dairy products segment generated 16.578 billion yuan, up 14.26% year-on-year, while the ice cream business saw revenue of 8.229 billion yuan, growing by 12.39% [1] Group 2: Business Strategy and Market Position - The company's balanced business portfolio and strong foundational capabilities are key drivers of its performance, with each major category holding the number one position in the industry [3] - The liquid milk segment's market share increased by 4.3 percentage points, with the flagship product, Anmuxi, leading retail sales [3] - The infant formula market share reached 18.1%, up 1.3 percentage points, with goat milk powder at 34.4%, increasing by 3 percentage points [3] Group 3: Expansion and Innovation - The company is accelerating its expansion into non-dairy sectors, with health drinks showing strong growth, launching new products like low-sodium mineral water for infants [5] - Continuous investment in R&D increased by 11.4% year-on-year, focusing on product innovation and quality improvement [5] - The company is building a deep processing system for dairy products, achieving breakthroughs in key raw material localization, enhancing supply chain control [6] Group 4: Globalization and Market Strategy - The company is advancing its globalization strategy, with significant growth in overseas revenue, particularly in ice cream and infant goat milk powder [6][7] - The approach combines localized operations with global supply chain coordination, enhancing product quality and market penetration [7] - The company has maintained strong operating cash inflow, averaging 17.82 billion yuan over the past three years, supporting high dividend payouts [7]