2026年春节公益广告《同曲迎春》，就这么应运而生。以跨越海峡的中华文化共鸣为精神内核，以联结同胞亲情、唤醒集体传统记忆的歌 仔戏为载体，以经典歌仔戏剧目中的《身骑白马》片段为旋律主线。通过（电视剧《沉默的荣耀》中吴石将军扮演者）于和伟老师的表 演，将个体记忆、家庭传承、岁时仪式与集体文化符号巧妙串联。音乐与画面的时空叠印，呈现两岸同胞共赏同曲、共迎新春的温暖图 景，展现出人们对中华传统文化的共同守护和对美好生活的共同向往。 福建与台湾的年味，如同一株根脉相连、花开两朵的并蒂莲，其馥郁相近的芬芳，源自于两地人民共同的文化基因、对中华传统文化的虔 诚守护，以及对"家"与"福"的同一份深情向往。如今台湾2300万同胞中，祖籍漳州的约占40%。作为台湾同胞渡海寻根最深沉的原乡坐标之 一，漳台"语同音、歌同调、俗同风、食同好、文同缘、神同源、祖同宗"，他们从来不是隔海相望，而是同根同脉的回响。 基于上述洞察，公益广告创作团队两岸联手，组建了台湾导演拍摄团队，在福建漳州、台湾台北和新北市实地取景拍摄，生动记录了两岸 民众喜迎春节的真挚场景。无论是年仅六岁的小演员，还是年逾六旬的台湾导演与摄影师，两个团队皆全心投入、倾力 ...

如果说中国人的年，有特定的形状、颜色、味道与声音，是具象在感官里的氛围感受、欢聚团圆。那么对于福建与台湾而言，"春 节"这个传统节日，便如一支并蒂莲花，根茎相连，绽开时共享着几乎完全相同的晨露与芬芳。团圆饭的围桌、春联福字的红、山海交 融的鲜以及乡音的共鸣，这份共同酿造的"年味"，是文化根脉最生动、最温暖、最无法割断的证明。更不要说，还有那随闽南移民播 迁至台湾，在宝岛融合地方特色后又传回闽南，经两岸艺人共同打磨而日臻成熟的两岸共同的文化产物——歌仔戏。 作为春晚的特色，2026年春节公益广告如何在坚持"欢乐吉祥、喜气洋洋"主基调的前提下，用短短2分钟的叙事，完成与春晚节目的高 度契合。创作团队和春晚剧组经过多次开会、多轮沟通，公益广告创作第一次把镜头聚焦海峡：没有什么惊涛骇浪，有的只是潮水退 去后，露出的同一片礁石。漳浦与新北的渔港，漳州与台北围炉氤氲的蒸汽，是渔歌同韵，是发糕同味，"家在来处，亦是归途"。 2026年春节公益广告《同曲迎春》，就这么应运而生。以跨越海峡的中华文化共鸣为精神内核，以联结同胞亲情、唤醒集体传统记忆 的歌仔戏为载体，以经典歌仔戏剧目中的《身骑白马》片段为旋律主线。通过（电视剧《沉 ...

Group 1 - The core theme of the 2026 "Our Festival: Spring Festival" cultural activities is to blend traditional customs with modern elements, creating a harmonious atmosphere for the New Year across various regions in China [1][5] - The activities include a series of demonstrations in cities such as Wuxi, Jingdezhen, and Sanmenxia, showcasing local traditions and promoting a sense of unity and joy during the Spring Festival [1][5] Group 2 - In Hubei, the performance of the national intangible cultural heritage "Lichuan Lantern Song" and local products like Lichuan yam and Baiyang dried tofu were highlighted, attracting significant public interest [2] - The Sanmenxia Lantern Festival featured 21 interconnected lanterns, showcasing the Yellow River culture and intangible heritage elements, creating a vibrant display of folk customs [2] - Various local activities, including folk performances and traditional crafts, contributed to a rich and festive atmosphere, enhancing community engagement [2] Group 3 - In Jiangsu, community-driven performances like "Village Evening" reflected local stories and fostered neighborly connections, emphasizing the importance of community in cultural celebrations [3] - The integration of civilizational concepts into performances, such as the "Three Minutes Before the Play" initiative in Jiangxi, aimed to promote social values and cultural awareness [3] - Events in Shandong featured representatives from various industries sharing inspiring stories, reinforcing a sense of unity and positive energy within the community [3] Group 4 - In Jianchuan, children performed traditional songs and calligraphers distributed auspicious couplets, highlighting the significance of traditional culture in modern celebrations [4] - The cultural activities serve as a bridge connecting families and fostering a sense of national pride and community spirit [5] Group 5 - In Fujian, performances by artists from both Fujian and Taiwan, along with the distribution of traditional snacks, emphasized the cultural ties and shared values between regions [5] - The immersive cultural performance "Return to Minnan" combined historical narratives with modern technology, allowing audiences to engage deeply with cultural heritage [5] - The ongoing "Our Festival: Spring Festival" activities are expected to enhance cultural confidence and promote a festive spirit across urban and rural areas [5]

Core Insights - The article highlights the successful integration of cultural heritage and tourism, showcasing how local initiatives are revitalizing traditional performances and making them accessible to a broader audience [1][2][3] Group 1: Cultural Heritage Activation - Various regions are creatively utilizing their historical spaces to host performances, transforming windows and streets into stages for traditional arts like puppetry and music, thus enhancing visitor engagement [1][2] - The approach of "high-frequency regular events + low-threshold interaction" is being adopted to lower the cost of cultural experiences, making them more appealing to tourists [1][2] Group 2: Local Cultural Identity - Different cities are focusing on their unique cultural heritages, such as Zhangzhou's puppetry and Quanzhou's Nanyin music, to create distinctive tourism experiences that stand out from generic offerings [2] - The emphasis on local cultural roots allows for a more profound connection with visitors, enriching their experience and promoting cultural diversity [2] Group 3: Economic Impact and Sustainability - The activation of cultural spaces does not require significant investment but can lead to substantial economic benefits, as seen in Zhangzhou's "Min Nan Small Theater" model, which combines performances with local culinary experiences [3] - Successful examples from various regions demonstrate that connecting culture with daily life can drive consumer engagement and enhance economic growth, proving the effectiveness of low-cost, high-impact cultural initiatives [3]

Core Viewpoint - The immersive cultural performances in Zhangzhou Ancient City, particularly the traditional Minnan opera, have successfully attracted both domestic and international tourists, enhancing the experience of intangible cultural heritage through interactive and engaging activities [2][3][4] Group 1: Cultural Engagement - The event "Xiyou Minnan" in Zhangzhou Ancient City has drawn numerous tourists, including international students, who express excitement and appreciation for traditional performances like Minnan opera despite language barriers [2] - Local residents actively participate in regular performances, indicating a strong community engagement with traditional arts, which cater to both older and younger generations [2] - The integration of intangible cultural heritage into daily life has transformed the ancient city into a vibrant cultural hub, where every visitor becomes an active participant [2] Group 2: Innovative Experience - Zhangzhou Ancient City has created a series of themed corridors that incorporate local intangible cultural heritage elements, enhancing the immersive experience for visitors [3] - The "Intangible Cultural Heritage Street" allows tourists to engage in hands-on activities, such as making traditional ink, which personalizes their cultural experience [3] - Creative cultural products, such as playful representations of traditional foods, have made intangible heritage more accessible and appealing to younger audiences [3] Group 3: Transformation of Heritage Presentation - The transition from static displays of intangible cultural heritage to dynamic, interactive experiences marks a significant evolution in how cultural heritage is presented in Zhangzhou Ancient City [4] - The combination of live performances, immersive environments, and hands-on activities creates a comprehensive cultural experience that resonates with visitors [4]