本文约 2500 字，推荐阅读时长 6-8 分钟，欢迎关注新财富公众号。 2024年上半年，零跑C10、C16先后上市，老款C11全面换新，新品发售叠加老用户口碑催化与品牌曝 光，零跑在2024年下半年销量直线拉升。同年，小鹏MONA M03于第三季度正式上市，上市即爆 款，月均销量1.5万辆，带动小鹏汽车月销站稳3万辆。 自2024年下半年开始，这两家新势力车企相比之前合计约有3万辆的月销增量。那么，这部分增量究 竟分走了谁的市场份额？ 0 1 传统燃油车 零跑C系列SUV以及小鹏MONA M03的价格段集中在10-15万元，用车成本是这一价位用户首先会考 虑的要素之一。因此，零跑小鹏对传统燃油车的影响是首先需要确认的。 对于轿车，国产自主车型吉利星瑞近两年均保持增长，而轩逸、朗逸、速腾等标杆级合资燃油车2024 年销量的同比降幅为5%-15%，属于新能源汽车渗透的合理结果。并且，2025年1-4月朗逸、速腾两大 德系车型同比止跌，速腾甚至出现了9.34%的同比增长。 受影响较大的是日系车型。今年1-4月，日产轩逸累计销量的同比降幅达到20%，较24年全年扩大11 个百分点；但是，丰田卡罗拉的同比降幅仅为1 ...

Group 1: Product Launch and Features - The fourth-generation Geely Boyue L was launched on May 13, with a starting price of 92,900 yuan, positioning it as a compact SUV [2] - It features the CMA global luxury architecture and offers two power combinations: 2.0TD+7DCT and 1.5TD+7DCT, achieving a 0-100 km/h acceleration in 7.4 seconds [2] - The vehicle incorporates GEEA 3.0 electronic architecture and Xingrui AI technology, enhancing its smart capabilities, including automatic adjustments based on user preferences and remote diagnostics for 99% of core components [2] Group 2: Market Trends and Historical Context - The rise of SUVs in China has allowed domestic brands to catch up with joint ventures, with the SUV market growing from 1.6 million units in 2011 to an expected 11.31 million units in 2024, increasing its market share from 8.6% to 49.2% [3][6] - The Haval H6, launched in 2011, significantly boosted family SUV demand, leading to a shift in consumer preference from sedans to SUVs [3] - By 2024, domestic brands occupy 12 out of the top 20 spots in SUV sales, a significant increase from 2011 when the top ten were dominated by foreign brands [6] Group 3: Technological Advancements and Industry Evolution - The development of proprietary technology platforms, such as Geely's CMA architecture and Great Wall's Lemon platform, has enabled Chinese automakers to break free from the "market for technology" model [6] - The average price of compact SUVs has decreased from 250,000 yuan in 2010 to 120,000 yuan currently, facilitating the rise of domestic brands [6] - The evolution of models like the Haval H6 and Geely Boyue demonstrates a shift from short product lifecycles to long-lasting classic models, with the Haval H6 now in its third generation after 14 years [6] Group 4: Global Expansion and Competitive Landscape - Domestic SUVs, including the Geely Boyue, are now exported to over 60 countries, with Chery's Tiggo 7 surpassing Tesla Model Y in export volume in 2023 [7] - The rise of compact SUVs has allowed domestic manufacturers to innovate and move towards higher-end markets, with new models entering the "light luxury" segment [8] - The fourth-generation Boyue L aims to meet high expectations for intelligence in fuel vehicles, positioning itself as a competitive option in its class [8] Group 5: Design Philosophy and Brand Identity - The first-generation Boyue introduced the "Chinese aesthetics" design concept, setting a benchmark for domestic SUVs and influencing competitors [9] - The evolution from imitation to defining market rules reflects the overall upward trajectory of domestic compact SUVs, which are crucial for the survival and competitiveness of companies in the industry [9]