北京商报讯（记者 王维祎）12月28日，内蒙古鄂尔多斯市乌审旗文化旅游暨"双招双引"北京专场推介 会在北京举行。 活动通过主题推介、专家研讨、项目展示等形式，全面展示了乌审旗独特的资源禀赋、产业发展潜力与 对外合作诚意，旨在深化京蒙协作，共谋高质量发展。 推介会上，北京第二外国语学院文化与传播学院副教授、政务品牌研究中心主任宫月晴从专业视角分享 了地方文旅品牌塑造与传播策略。她建议乌审旗系统性构建品牌叙事体系，通过多元传播手段讲好"绿 色乌审"故事，从而将资源优势转化为品牌优势和市场竞争力。 活动现场设置了乌审旗特色产品品鉴展示区，奶食品、牛羊肉、沙地农产品等优质物产，以及马头琴、 民族手工艺品等文化创意产品，吸引了众多嘉宾驻足品鉴、咨询交流。 ...

Core Viewpoint - The large original dance drama "Snow Mountain and Earth," adapted from a work that won the 11th Mao Dun Literature Prize, has begun its tour in Shanghai, highlighting cultural exchange and unity among ethnic groups [1] Group 1: Cultural Significance - The dance drama is a key cultural project for the 2025 Shanghai aid initiative to support Guoluo Prefecture in Qinghai, focusing on the theme "From Nomadic to Settled: Together Towards the Future" [1] - It vividly portrays the changes in life on the snow-capped grasslands and the deep bonds of mutual support among various ethnic groups, emphasizing the core essence of building a shared national identity [1] Group 2: Promotion and Economic Impact - During the performance, 13 local cultural and tourism enterprises from Guoluo showcased ethnic handicrafts, intangible cultural heritage products, and local delicacies in Shanghai, effectively presenting the region's folk customs and industrial vitality [1] - The event successfully created a comprehensive promotional platform combining "art performance + product promotion + industry connection," driving the integrated development of culture, tourism, and commerce in the region [1] Group 3: Future Plans - The dance drama is set to continue its tour to Beijing and local areas in Qinghai, aiming to further convey the warmth of ethnic unity and the power of contemporary development [2]

Group 1 - The core viewpoint highlights that Kunming, as the capital of Yunnan Province, offers a relatively low cost of living, especially in dining, transportation, and housing, making it attractive for cost-conscious residents and tourists [1][4] - Kunming's consumption level is closely linked to its rich ethnic culture, with various minority groups contributing to unique festivals and traditions that enhance the city's appeal [1][2] - Local specialties, such as flowers, fruits, and tea, play a significant role in Kunming's consumption, with affordable prices for high-quality products reflecting the region's natural bounty [1][2] Group 2 - Traditional culture significantly influences consumption in Kunming, with local arts and historical sites providing both leisure and cultural experiences for residents and visitors [2][4] - The city's development rhythm complements its consumption patterns, offering a mix of modern shopping centers and vibrant markets, allowing for diverse consumer experiences [2][4] - Kunming promotes a healthy lifestyle with affordable fitness options and fresh agricultural products, ensuring residents can maintain well-being without financial strain [4][5]

Core Points - The 2025 Guangzhou Consumption Assistance Exhibition and Summer Action for Promoting Sales will take place from August 22 to August 24, 2025, with the theme "Consumption Assistance, Win-Win Cooperation" [1] - The exhibition aims to connect agricultural and cultural products from key assistance areas with the consumption market in the Guangdong-Hong Kong-Macao Greater Bay Area, featuring over 320 quality exhibitors and nearly 1,000 buyers [1][3] - The event is part of a broader initiative to enhance rural revitalization and solidify the achievements of poverty alleviation efforts [1][5] Group 1 - The exhibition is expected to create a platform for online and offline sales integration, facilitating the connection between producers and consumers [1] - In 2022, Guangzhou's sales of assistance products exceeded 25.3 billion yuan, establishing a positive cycle of consumption driving industry, which in turn promotes employment and income stability [3] - The Guangdong provincial government plans to continue improving policy support and streamline supply chains to enhance resource allocation in assistance areas [5] Group 2 - Officials from various regions, including Xiangxi, expressed gratitude for Guangzhou's role in regional cooperation and emphasized the importance of leveraging the Greater Bay Area market for local product sales and brand enhancement [7] - The exhibition will feature various activities, including product promotion events and a focus on local specialties from multiple provinces, showcasing over a thousand unique products [14] - The event will also include the appointment of "Guangzhou Consumption Assistance Ambassadors" to enhance public engagement and support for the initiative [10][12] Group 3 - The exhibition aims to explore innovative paths for digital, market-oriented, and refined consumption assistance, providing feasible development strategies [10] - Guangzhou intends to leverage its position as an international trade center to deepen the construction of key consumption assistance cities and promote the flow of urban and rural resources [16]

Core Viewpoint - The 2025 Guangzhou Consumption Assistance Exhibition aims to enhance rural revitalization and urban-rural integration through consumer support, aligning agricultural products and cultural tourism services from various regions with the consumption market of the Guangdong-Hong Kong-Macao Greater Bay Area [1][5]. Group 1: Event Overview - The exhibition, themed "Consumption Assistance, Win-Win Cooperation," features over 320 quality enterprises and attracts nearly 1,000 buyers from the Greater Bay Area [1][3]. - The event includes various activities such as on-site promotions, sales connections, and online live broadcasts, creating a comprehensive sales platform [1][10]. Group 2: Government and Institutional Support - The Agricultural and Rural Affairs Department emphasized the importance of the exhibition in forming a positive cycle of consumption driving industry, which in turn promotes employment and income stability [3]. - The Guangdong Provincial Development and Reform Commission highlighted the exhibition as a key practice for promoting urban-rural integration and rural revitalization [5]. Group 3: Regional Collaboration - Officials from Hunan expressed hopes that the Greater Bay Area market would enhance sales and branding for agricultural and cultural tourism products from key assistance regions [6]. - Guangzhou's collaboration office proposed leveraging its market advantages to strengthen cooperation between key assistance regions and major cities [8]. Group 4: Innovation and Digitalization - The exhibition launched the "2025 Guangdong Province Consumption Assistance Agricultural Products Selection Results" and the "2025 Guangzhou Consumption Assistance Quality Product Directory," marking a step towards brand development [10]. - Initiatives like the AI model for precise matching of supply and demand were introduced, alongside successful case studies from Douyin Group, exploring digital and market-oriented paths for consumption assistance [10]. Group 5: Activities and Future Plans - The exhibition will host various activities, including product promotion events from different provinces, showcasing over a thousand unique products to engage consumers in the Greater Bay Area [18]. - Guangzhou plans to utilize the exhibition as a catalyst to enhance its role as an international trade center and advanced manufacturing base, promoting the dual flow of urban and rural resources [18].