Core Viewpoint - The company reported a mixed performance in the first half of 2025, with revenue growth but a significant decline in net profit, indicating challenges in cost management and market conditions [3][5]. Revenue Performance - In the first half of 2025, the company achieved a revenue of 343 million yuan, a year-on-year increase of 4.70%, while the net profit attributable to shareholders was 32 million yuan, down 24.46% year-on-year [3]. - For Q2 2025, the company recorded a revenue of 170 million yuan, up 5.17% year-on-year, but the net profit dropped by 46.79% to 12 million yuan [3]. Channel Expansion and Store Upgrades - The company is expanding its supermarket channels and upgrading existing stores, with Q2 revenue from various channels showing mixed results: franchise stores at 88 million yuan (+3.44%), wholesale at 42 million yuan (-6.23%), and supermarkets at 21 million yuan (+198.03%) [4]. - The company is shifting its focus from traditional markets to community settings, testing new store formats in Suzhou to attract more customers [4]. Cost and Margin Analysis - The gross margin for H1 2025 was 20.83%, and for Q2 it was 18.77%, reflecting a year-on-year decline due to rising raw material costs, particularly beef [5]. - The company has adjusted prices for some consumer products in response to cost pressures, with expectations for margin improvement in the second half of the year [5]. Expense Management - The sales expense ratio for H1 2025 was 4.44%, with a slight increase in Q2 to 4.60%, while management expenses decreased to 5.42% in Q2 [5]. - R&D expenses increased to 1.64% in Q2, reflecting the company's efforts to meet customized demands from supermarket clients [5]. Profitability Outlook - The net profit margin for H1 2025 was 9.33%, decreasing to 7.34% in Q2, indicating ongoing challenges in profitability [5]. - The company is actively pursuing channel expansion and product pricing adjustments to improve profitability in the future [5].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future performance [4][6]. Core Views - The company reported a revenue of 343 million yuan for the first half of 2025, reflecting a year-on-year increase of 4.70%, while the net profit attributable to shareholders decreased by 24.46% to 32 million yuan [1]. - The company is actively expanding its supermarket channels and upgrading its stores, with significant revenue growth observed in the supermarket channel, which increased by 198.03% year-on-year in Q2 2025 [2]. - Rising raw material prices have impacted the company's gross margin, which was 20.83% in the first half of 2025, down from the previous year [3]. - The company is focusing on product customization and enhancing its research and development efforts to meet client demands, which has led to an increase in R&D expenses [3]. Summary by Sections Financial Performance - For the first half of 2025, the company achieved a revenue of 343 million yuan, with a net profit of 32 million yuan, showing a decline in profitability compared to the previous year [1]. - In Q2 2025, the company reported a revenue of 170 million yuan, with a net profit of 12 million yuan, marking a significant decrease of 46.79% year-on-year [1]. Channel Expansion and Store Upgrades - The company has implemented a series of reforms in its channel strategy, including upgrading existing stores and expanding into lower-tier cities, which is expected to enhance franchisee engagement [2]. - The revenue from different channels in Q2 2025 showed varied performance, with the supermarket channel experiencing substantial growth [2]. Cost and Margin Analysis - The gross margin for Q2 2025 was reported at 18.77%, reflecting a decline due to increased raw material costs, particularly for beef [3]. - The company has adjusted prices for some consumer products in response to cost pressures, with expectations for margin improvement in the second half of the year [3]. Profit Forecast and Valuation - The report maintains profit forecasts for 2025-2027, estimating net profits of 91 million yuan, 107 million yuan, and 119 million yuan respectively, with corresponding EPS of 0.66, 0.78, and 0.86 yuan [4]. - The current stock price corresponds to a P/E ratio of 41x for 2025, indicating a premium valuation based on growth potential in the prepared food and market channels [4].

Investment Rating - The report maintains a "Buy" rating for the company, with expected earnings per share (EPS) for 2025 at 0.57 yuan, corresponding to a price-to-earnings (P/E) ratio of 46 times based on the market capitalization of 3.6 billion yuan [5][8]. Core Insights - The company reported a total revenue of 343 million yuan for the first half of 2025, representing a year-on-year increase of 4.70%. However, the net profit attributable to the parent company decreased by 24.46% to 32 million yuan [1]. - The company's gross profit margin for the first half of 2025 was 20.83%, down 4.02 percentage points year-on-year, primarily due to rising raw material prices [4]. - The East China region remains the largest revenue source, accounting for 90.99% of total revenue, with a year-on-year growth of 0.54% [3]. Revenue Performance - In the first half of 2025, revenue from meat and poultry products grew by 7.35% to 228 million yuan, while revenue from aquatic products increased by 6.76% to 95 million yuan. However, other product categories saw a decline of 31.50% [2]. - The retail channel revenue decreased by 4.56% to 210 million yuan, while the supermarket channel revenue surged by 155.55% to 38 million yuan [2][3]. Market Dynamics - The company experienced significant growth in emerging markets, with revenue from Central China, North China, and Southwest China increasing by 59.91%, 235.79%, and 12.66% respectively [3]. - The company reported a net decrease of 43 franchise stores in the first half of 2025, ending with a total of 1,701 stores [2]. Profitability Outlook - The forecast for net profit attributable to the parent company for 2025 is 79 million yuan, reflecting a year-on-year decline of 10.03%. The expected growth rates for 2026 and 2027 are 23.02% and 9.73% respectively [5].

Investment Rating - The investment rating for the company is maintained at "Accumulate" [11][4]. Core Views - The company has seen a positive growth in single-store revenue for franchise stores in H1 2025, although profitability remains under pressure due to a challenging consumption environment [1][3]. - The company is expected to improve its performance in 2026-2027 with new product launches and diversified channel networks [1][4]. - The gross margin has decreased significantly, with H1 2025 gross margin at 20.8%, down 4.0 percentage points year-on-year [1][3]. Financial Performance Summary - H1 2025 revenue and net profit attributable to the parent company were CNY 340 million and CNY 30 million, respectively, representing a year-on-year change of +4.7% and -24.5% [1]. - Retail channel revenue in H1 2025 was CNY 210 million, down 4.6% year-on-year, with franchise store revenue at CNY 180 million, up 2.7% [1][2]. - The company had 1,701 franchise stores by the end of H1 2025, a net decrease of 43 stores compared to the end of 2024 [2]. Revenue and Profit Forecast - Revenue forecasts for 2025-2027 are adjusted to CNY 710 million, CNY 760 million, and CNY 800 million, reflecting slight increases from previous estimates [4][14]. - The expected EPS for 2025-2027 is CNY 0.57, CNY 0.72, and CNY 0.86, with a downward adjustment from previous forecasts [4][14]. - The target price is set at CNY 28.39, based on a PE ratio of 50x for 2025 [4][7].

Investment Rating - The report maintains a rating of "Accumulate" for the company [4][6]. Core Views - The company achieved a total revenue of 672 million yuan in 2024, a decrease of 15.90% year-on-year, with a net profit attributable to the parent company of 88 million yuan, down 35.36% year-on-year [1]. - In Q1 2025, the company reported a revenue of 173 million yuan, an increase of 4.24% year-on-year, and a net profit of 20 million yuan, up 3.16% year-on-year [1]. - The company is actively expanding its channels and improving operations, with a focus on product structure adjustment and store renovations [2]. Summary by Sections Financial Performance - In 2024, the company's gross margin was 25.02%, with a decline in Q4 2024 and Q1 2025 to 24.33% and 22.86% respectively, primarily due to rising raw material costs [3]. - The net profit margin for 2024 was 13.02%, reflecting a decrease compared to previous periods [3]. Revenue Breakdown - In Q1 2025, revenue from meat and poultry products was 112 million yuan, and from aquatic products was 48 million yuan, showing year-on-year growth of 10.92% and 3.60% respectively [2]. - The company is seeing positive performance in the supermarket and wholesale channels, with significant growth in the supermarket channel driven by new customer acquisition [2]. Profit Forecast and Valuation - The net profit forecasts for 2025 and 2026 have been revised down to 91 million yuan and 107 million yuan, representing decreases of 45.8% and 40.8% respectively from previous estimates [4]. - The estimated EPS for 2025, 2026, and 2027 are projected to be 0.66 yuan, 0.77 yuan, and 0.86 yuan respectively, with corresponding P/E ratios of 35x, 30x, and 27x [4].